2025影响者营销报告：影响者营销、UGC和创作者经济趋势与统计数据

2025InfluencerMarketingReport:TrendsandStatisticsforInfluencerMarketing, Since2022,we’vemadeitourprioritytospotlightthetrendsandinsightsshapingtheinfluencermarketingscene,andour Backedbyfirst-partydatasourceddirectlyfromCollabstr’sextensiveinfluencermarketplace,thisyear’sreportanalyzesdatafrom40,000advertisersand100,000creators,collected Here’sacloserlookathowtheinfluencereconomyhasgrownoverthepastyearandafewdata-backedpredictions. KeyHighlights Theinfluencermarketingindustryissettogrow12.12% Theglobalcreatoreconomyisprojectedtogrowfrom$191billionin2025to$528.39billionby2030,withan Thenumberofuser-generatedcontent(UGC)creatorshassurgedby93%yearoveryear,reflectingthe Brandsin2025spendaround$202perinfluencercollaboration,downfromthepreviousyear,attributed Femalescontinuetodominateinfluencermarketing,holdinga70%shareofthemarket,underscoringtheir Malescreatorsarepaid$83 (40%)moreonaverage AI-supportedcontentandAIinfluencersarebecoming Summary Influencer Marketing Market Size in 2025 Size of the Creator Economy in 2025 Most Popular Platforms for Influencer Marketing in 2025 Which Platforms Have the Most Influencers? Top 10 Countries for Influencer Marketing Top 10 Industries with Influencers Top 10 In-Demand Influencer Niches Influencer Gender Breakdown in 2025 UGC Statistics & Trends for 2025 Influencer Marketing Predictions for 2025 InfluencerMarketingStatisticsfor2025 InfluencerMarketingMarketSizein2025 Statistaprojectstheinfluencermarketingmarketwillreach$22.2billionby2025.That’sapproximately12.12%from2024to2025.That’sslightlylessgrowthfrom2023to2024,which FindandHire SearchInstagram,TikTok,andYouTube FindInfluencers SizeoftheCreatorEconomyin2025 From2024to2025,thecreatoreconomyisexpectedtogrow “Thisyear’slistshowsthatthecreatoreconomyisgrowingfast–andgrowingup,”saysStevenBertoni,AssistantManagingEditor,Forbes.AccordingtoBertoni, “Creatorsareharnessingtheirsocialinfluencetoevolvefromentertainersto studios.Theecosystemwillonlygetbiggerandmore OneexampleofthisevolutionisTikTokstarandcontentcreatorAddisonRae,whohasbuilthermainstreammediapopularitywithherdebutonthebigscreenin2021,amusic Non-celebritycreatorshavealsojumpedonthebandwagon,diversifyingtheirincomestreamswithconsumergoodscompanies.ThebrandSourStrips,whichhasgenerated$20Minrevenuein2024,wascreatedbyMaxxChewning,who MostPopularPlatformsforInfluencerMarketingin Weexamined10,000collaborationsbetweeninfluencersandbrandstofindoutthepercentageofcampaignsonTikTok, 42%ofinfluencercampaignsoccurredonInstagramin2024.TikTokisnext,with41%ofinfluencercampaignsoccurringon DespiteTikTokbeingarelativelynewplatform,it’salreadygrownauserbasealmostequivalenttoInstagram.TikTokisexpectedtoreach1.8billionmonthlyactiveusersbytheendof WhilemanybrandsstillperceiveTikTokasaplatformdominatedbyyounger,lessaffluentaudiences,thedatatellsadifferentstory.In2024,moremillennialsareactivelyusingTikTok,with30%ofU.S.TikTokusersfallingintothe25-34agerange.Infact, 55%ofTikTokusersareunder30,demonstratingthattheplatformattractsamorematureand UGCmarketsharealsogrewthisyear,with15%ofinfluencercollaborationsbeingUGCcampaigns.Thisshowsgrowing WhichPlatformsHavetheMostInfluencers? Weanalyzed262,000influencerpackagesonCollabstrtodeterminewhereinfluencersaremostopentoinfluencer Accordingtorecentdata,79%ofmarketersfeelthatInstagramisthebestplatformforreapingthebenefitsofinfluencer marketing.Itsmassiveuserbaseandfeaturesdesignedforbrandedcollaborationsmakeitago-toforreachingawideaudience.Atthesametime,user-generatedcontent(UGC)isstealingthespotlightacrossplatforms–accordingtoBIllo, TikTokisoftenperceivedasaplatformprimarilyforGenZusers.However,withover1.8billionmonthlyactiveusersasof2024,itsuserbaseisexpandingacrossvariousagegroups.As Top10CountriesforInfluencerMarketing Weanalyzedover15,000collaborationsbetweenbrandsandinfluencerstofindoutthetop10mostpopularcountriesfor Countriesthatremainedinthesamepositions: UnitedStates(#1)Canada(#2)UnitedKingdom(#3)Australia(#4) Theabovecountriesretainedtheirrankingsasthemostpopularforinfluencermarketing.TheUnitedStates,Canada,theUK,andAustraliahavestrongeconomiesthatsupporthighlevelsofconsumerspendingandrobustmarketingbudgets. ActivesocialmediausagedatafromBacklinkosupportsthe USAhas72.5%activeusers regardlessofage, 77.4%foronlythoseaged18+years UKhas82.0%regardlessofage, 90.4%foronlythose Canadahas77.2%regardlessofage, 87.5%foronly Australiahas77.2%regardlessofage, 86.0%foronlythoseaged18+years Countriesthatleftthetop10: Mexico Romania MexicoandRomania,bothpartofthe2023top10,havefallenoffthe2024list,whichmayreflectashiftinhowinfluencermarketingisexecutedintheseregions.AsMirelaEnache,MediaResearchSpecialistatStarcomRomania,explains, “Inthepast,simplyincludinganinfluencerinamarketingcampaignwasoftenenoughtoattractattention.Now,a Newcountriesthatenteredthetop10in2024: UnitedArabEmirates(#5) Netherlands(#9) inadspending,whichisexpectedtogrowatanannualrateof10.04%from2023to2027.Inaddition,adspendinginth