汽车产业2025：年度最具价值与最强汽车及汽车零部件品牌报告

AutomotiveIndustry 2025 The annual report on the most valuable and strongest Automobiles AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Sector Overview Valuation AnalysisMost Valuable Brand:Toyota Sustainability AnalysisBrand Value Ranking (USDm)MethodologyOur Services © 2025 All rights reserved. Brand Finance Plc. Toyotais the world’smost valuable autobrand, while Tesla +Toyotais the world’s most valuable auto brand onceagain, brand value up 23% to $64.7bn +Ferrariaccelerates as the fastest-growing brand in thesector, brand value up 36% +Teslatumbles to third, losing $15.3bn in brand value +Boschleads auto components sector with a brand valueof $7.3bn +Industry faces supply chain challenges, slowing EVadoption, and China’s growing dominance in exports Foreword The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success, The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investor David HaighChairman & CEO,Brand Finance Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higher A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performance Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We invite SectorOverview SectorOverview The automotive industry has faced a challengingyear, marked by slowing production, supply chaindisruptions, and shifting market dynamics. Global EVadoption continues to rise - reaching an estimated14 million sales in 2023, up from 3 million in 2020 -but growth has slowed in key markets such as the US and China. Major suppliers such asBosch,Valeo,andSchaefflerhave responded with job cuts asweaker demand and the transition to EVs reshapesupply chains. With EVs requiring fewer components,the industry is shifting its focus towards softwareintegration, where features like autopilot systemsand in-car digital services are becoming key Meanwhile, China has become the world’s leadingcar exporter, asserting its dominance through cost-competitive EV production, control over battery supplychains, and aggressive expansion into developingmarkets. Its lithium battery EVs are gaining traction Beyond passenger vehicles, micromobility –e-bikes and e-scooters - is rapidly expandingas urban consumers seek cost-effective andsustainable alternatives. As automakers navigateeconomic uncertainty, regulatory shifts, and evolving At the same time, production slowdowns haveput pressure on the automotive components industry, ValuationAnalysis Most ValuableAutomobile Brands 2025 The collective brand value of the top 100automotive brands stands at USD617.1 billion,marking a slight 1% decline since last year. Germanycontinues to dominate the ranking, with its sevenbrands accounting for 30% of the total brand value. This year sees a shift at the top, asToyota (brand value up 23% to USD64.7 billion) reclaimsthe title of the world’s most valuable automotivebrand for the first time since 2022. Toyota’s strongsales performance, strategic focus on hybri