2025年英国无限拨号报告

AboutAdsWizz About Edison Research Edison Research is a leading provider of Audio Research, Election Research, andMarket Research that informs brands and companies around the world. StudyOverview •The Infinite Dial is the longest-running survey of digital mediaconsumer behavior in America •The Infinite Dial UK report mirrors the Infinite Dial U.S. reports,which have been undertaken annually since 1998 by EdisonResearch, and cover a wide range of online digital media topics explores the penetration of online digital audio and social mediain the UK, as well as the online platforms and technologies used the UK, U.S., Australia, and New Zealand markets StudyMethodology •In March 2025, Edison Research conducted a nationalsurvey of 1,313 people aged 16 and older •N=318 telephone surveys•N=995 online surveys Media&Technology SmartphoneOwnership T O T A L U K P O P U L A T I O N 1 6 + Smart WatchOwnership T O T A L U K P O P U L A T I O N 1 6 + %O W N I N G A S M A R T W A T C H TabletOwnership T O T A L U K P O P U L A T I O N 1 6 + Smart TVOwnership Smart SpeakerOwnership T O T A L U K P O P U L A T I O N 1 6 + %O W N I N G A S M A R T S P E A K E R Smart SpeakerOwnership T O T A L U K P O P U L A T I O N 1 6 + Smart SpeakerOwnership T O T A L P O P U L A T I O N S A G E 1 6 + %O W N I N G S M A R T S P E A K E R Bluetooth-EnabledWireless Headphones Ownership T O T A L U K P O P U L A T I O N 1 6 + Number of Radios in Household T O T A L U K P O P U L A T I O N 1 6 + Gamingin Last Week T O T A L U K P O P U L A T I O N 1 6 + %P L A Y E D V I D E O G A M E I N L A S T W E E K Played games on mobile device Audiobook Listeningin Last Year T O T A L U K P O P U L A T I O N 1 6 + SocialMedia Social MediaUsage T O T A L U K P O P U L A T I O N 1 6 + %C U R R E N T L Y E V E R U S E S O C I A L M E D I A Social MediaBrand Awareness T O T A L U K P O P U L A T I O N 1 6 + Social MediaBrand Usage T O T A L U K P O P U L A T I O N 1 6 + Social MediaBrand Usage Social MediaBrand Used Most Often B A S E : U K S O C I A L M E D I A U S E R S 1 6 + Social MediaBrand Used Most Often B A S E : U K S O C I A L M E D I A U S E R S 1 6 + OnlineAudio MonthlyOnline Audio Listening T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T MonthlyOnline Audio Listening T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H WeeklyOnline Audio Listening T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T W E E K L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T WeeklyOnline Audio Listening T O T A L P O P U L A T I O N S A G E 1 6 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T W E E K Listening to Audio with Other People T O T A L U K P O P U L A T I O N 1 6 + “In general, how often do you listento audio with other people?” Online Audio BrandAwareness T O T A L U K P O P U L A T I O N 1 6 + %A W A R E O F O N L I N E A U D I O B R A N D Online Audio BrandsListened to in Last Month T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O N L I N E A U D I O B R A N D I N T H E L A S T M O N T H Online Audio BrandUsed Most Often B A S E : U K 1 6 + O N L I N E A U D I O U S E R S Online Audio BrandUsed Most Often B A S E : U K 1 6 + O N L I N E A U D I O U S E R S Podcasting PodcastingFamiliarity T O T A L U K P O P U L A T I O N 1 6 + Ever Listenedto a Podcast T O T A L U K P O P U L A T I O N 1 6 + %E V E R L I S T E N E D T O A P O D C A S T Service usedmost oftento listen to podcastsUK Weekly Podcast Listeners Age 15+ Ever Consumeda Podcast T O T A L U K P O P U L A T I O N 1 6 + %E V E R L I S T E N E D T O O R W A T C H E D A P O D C A S T Ever Consumeda Podcast T O T A L U K P O P U L A T I O N 1 6 + %E V E R L I S T E N E D T O O R W A T C H E D A P O D C A S T MonthlyPodcast Consumption T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T M O N T H MonthlyPodcast Consumption T O T A L U K P O P U L A T I O N 1 6 + MonthlyPodcast Consumption MonthlyPodcast Consumption T O T A L P O P U L A T I O N S A G E 1 6 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H WeeklyPodcast Consumption T O T A L U K P O P U L A T I O N 1 6 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T W E E K WeeklyPodcast Consumption T O T A L P O P U L A T I O N S A G E 1 6 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T W E E K Number of Podcast EpisodesListened to in Last Week B A S E :U K 1 6 + W E E K L Y P O D C A S T L I S T E N E R S ; 3 3 % fourpodcast episodesin the last week In-CarMedia