2025年无限拨号报告

Executive Summary / / TL;DR Australia's Audio AffectionGrows Stronger with Radio Leading the Charge,as Online Listening Surges. Commercial Radio reaches 15 million Australians weekly4x more Australians listen to Commercial Radio than ad-supported SpotifyOne in three Australians aged 25-54 stream radio each week, up 6.5% from 2024.More than half (52%) of Australians consume podcasts monthly, up 8% year-on-yearRadio remains the dominant in-car audio choice, with 84% listening each month.More than one-in-four Australians now stream radio in their car.Four-in-ten Australians now own at least one smart speaker, up 43% in the past two years. Overview and Methodology TheInfiniteDialAustralia2o25exploresAustralians'audioconsumptionacrossAM/FM,DAB+,anddigitaplatforms,alongsidebroadertrends inonline media usage andtechnology adoption Now in its ninth year, the study is modelled on Edison Research's U.S. Infinite Dial (est. 1998), the longest-runningstudyofdigitalmediabehaviourglobally Enables direct comparisons across Australia, New Zealand, UK and the U.S. National survey of 1,543 Australians aged 10+, conducted in Q1 2025 (fieldwork 25 March - 21 April 2025)1,240interviewsonline/303interviewsviatelephone Data weighted to national 10+ population figures Channel Definitions KeyFindings CommercialRadio'sResilience Ad-SupportedAudio:Challenges&Opportunities The Top Audio Sources in Cars The Growth of In-Car Streaming Radio The Growth of Smart SpeakerOwnership TotalRadioTrends Radio's Resilience On Top Down Under Australian Radio reaches 34% more of the population than the U.S In-carAudio Audio Sources Used in Car AM/FM/DAB+ Radio Usage in Car %everuseAM/FM/DAB+radioincar Streaming Monthly Streaming Audio Listening Monthly Online Audio Listening % listened to online audio inlast month Podcasting Monthly Podcast Consumption Half of all Australians now listening to podcasts Monthly Podcast Listening % Listened to a podcast in last month Fregquency of Listening to Podcasts "How often do you listen to podcasts?" SmartSpeakers Smart Speaker Ownership % owning A Smart Speaker Number of Smart Speakers in Household THEINEINITEDIAL2025