无限拨号

StudyOverview •The Infinite Dial is the longest-running survey ofdigital media consumer behavior in America •The annual reports in this series have covered awide range of digital media and topics since 1998 audio, podcasting, social media, smart speakersand more PresentationOutline StudyMethodology •In January 2025, Edison Researchconducted a national survey of 5,020people aged 12 and older•Survey offered in both English and Spanish•Data weighted to national 12+ U.S.•N=1,006 telephone surveys•N=4,014 online surveys population figures Media &Technology SmartphoneOwnership T O T A L U . S . P O P U L A T I O N 1 2 + Smart WatchOwnership T O T A L U . S . P O P U L A T I O N 1 2 + %O W N I N G A S M A R T W A T C H Bluetooth-EnabledWireless Headphones Ownership T O T A L U . S . P O P U L A T I O N 1 2 + %O W N I N G B L U E T O O T H E N A B L E D W I R E L E S S H E A D P H O N E S Smart TVOwnership T O T A L U . S . P O P U L A T I O N 1 2 + Smart TVs are nowinthree-quartersofAmerican homes Smart SpeakerOwnership T O T A L U . S . P O P U L A T I O N 1 2 + %O W N I N G A S M A R T S P E A K E R Audio Listening throughSmart Speakers T O T A L U . S . P O P U L A T I O N 1 2 + Social Media Social MediaUsage T O T A L U . S . P O P U L A T I O N 1 2 + Social media reaches of Americans,with clear divides in platformpreference by generation Social MediaBrand Awareness T O T A L U . S . P O P U L A T I O N 1 2 + %A W A R E O F S O C I A L M E D I A B R A N D Social MediaBrand Usage T O T A L U . S . P O P U L A T I O N 1 2 + %C U R R E N T L Y U S E S O C I A L M E D I A B R A N D Social MediaBrand Usage T O T A L U . S . P O P U L A T I O N 1 2 + %C U R R E N T L Y U S E S O C I A L M E D I A B R A N D X/TwitterUsage by Political Affiliation T O T A L U . S . P O P U L A T I O N 1 8 + %C U R R E N T L Y U S E X ,F O R M E R L Y K N O W N A S T W I T T E R Social MediaBrand Usage T O T A L U . S . P O P U L A T I O N 1 8 + %C U R R E N T L Y U S E S O C I A L M E D I A B R A N D Social MediaBrand Used Most Often B A S E : U . S . 1 2 + S O C I A L M E D I A U S E R S What would TikTok users use more often ifTikTok were banned? B A S E : U . S . A G E 1 2 + A N D U S E D T I K T O K I N L A S T M O N T H ; 3 1 % Should social media bebannedin the U.S. for anyone under 16? Almosthalfof Americanssupport banning social media for those under 16 Online Audio MonthlyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T MonthlyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T Online Audioreaches all-time high: of Americans (228 million) listen monthly WeeklyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T W E E K L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R N E T Online Audio BrandAwareness T O T A L U . S . P O P U L A T I O N 1 2 + %A W A R E O F O N L I N E A U D I O B R A N D Online Audio BrandsListened to in Last Month T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O B R A N D I N T H E L A S T M O N T H Online Audio BrandUsed Most Often B A S E : U . S . 1 2 + O N L I N E A U D I O U S E R S Audiobook Listeningin Last Year T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O A N A U D I O B O O K I N T H E L A S T Y E A R Podcasting PodcastingFamiliarity T O T A L U . S . P O P U L A T I O N 1 2 + Ever Listenedto a Podcast T O T A L U . S . P O P U L A T I O N 1 2 + Service usedmost often to listen to podcasts %O F U . S .W E E K L Y P O D C A S T L I S T E N E R S 1 3 +U S E E A C H S E R V I C E M O S T O F T E N F O R P O D C A S T S 33%YouTube 26% Ever Consumeda Podcast T O T A L U . S . P O P U L A T I O N 1 2 + %E V E R L I S T E N E D T O O R W A T C H E D A P O D C A S T Ever Consumeda Podcast T O T A L U . S . P O P U L A T I O N 1 2 + %E V E R L I S T E N E D T O O R W A T C H E D A P O D C A S T Podcast Consumption Overview T O T A L U . S . P O P U L A T I O N 1 2 + MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H Podcastingachieves newheights: monthly consumers MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T