将沟通应用于健康：研究工具：观看小组会议

The C4H approach is based on six principlesrepresented by the word“IMPACT”:Informed by data and theory; Measurable;Planned; Audience- and people-centred;Collaborative; and Targeted. It uses insights Communication for Health In the World Health Organization (WHO)Western Pacific Region, WHO has developedtheCommunication for Health (C4H)approach: a set of principles and practices For more information, please visitC4Hpage. Viewing panel sessionsis part of a series ofresearch tools to support the C4H application.The series aims to equip communicationsprofessionals with the foundational knowledge any shifts in KABs resulting from being exposed Why use viewing panels? Viewing panels provide qualitative,descriptive data. Participants’ responses tothe video content become the evidence thatare considered as we make C4H judgements. What are viewing panels? A viewing panel is a qualitative approachsimilar to focus group discussions (FGDs) inthat a group of people who are representativeof the target audience are brought together toview and provide their feedback on video When should viewing panels be used? You can use viewing panels to test your videocontent, concept, script, message clarity, etc.,prior to disseminating it or after the content is Applying Communication for Health Research tools: Viewing Panel Sessions their personal experiences. Yourresponsibilityis to explain the purpose of thepanel, what will be done with their personalinformation and how you are treating their Who should participate? You should invite people who represent yourtarget audience and try to group peopletogether who share similar socio-demographiccharacteristics. For example, if the video data will be managed and stored safely and Depending on your organization’s ethicsprotocols, you may be required to submit a Ethical considerations Refer to theAnnex 1for an example consent Panellists are giving you their time and sharing Benefits and limitations of viewing panels Limitations Benefits Unless you obtain a representativesample of your target audience, theresults from a viewing panel areunlikely to be generalizable to otherpeople. In other words, viewingpanelscan only tell us what people Viewing panels allow you to: Listen to the voices of your targetaudiences. Viewing panels can be time- How do you conduct viewing panels? Before the viewing panel Prepare for the viewing panel Viewing panels follow a “before and after” questioning format. You must prepare a guidethat is similar to a FGD guide. Develop a protocol guide that includes: An icebreaker question or short exercise− These aim to help peoplefeel at ease in raising their points and explaining their opinions to the Questions that are posed to participants before they view the videocontent− This second set of questions seeks to attain participants’KABs before viewing the video content. What do people know? Whatare people doing now? What are their priorities? Each primary question Questions that are posed to participants after viewing the videocontent− After the panellists watch the video content, the moderatorcan start with questions that measure the quality of the video contentand its appeal to participants, such as effectiveness, understandability Summary questions− At the conclusion of the panel, it is important toask participants if there is anything else they want to share with you.This is an important question because they may reveal information Research tools: Viewing Panel Sessions During the viewing panel Conduct the viewing panel There are several things you should do during a viewing panel: Introduce yourself and the intervention that you are working on.Thank the panellists for agreeing to participate in the panel and for their valuabletime.Try to set them at ease and establish rapport with some background information, After the viewing panel Analyse the viewing panel data Viewing panels provide evidence to draw conclusions about a video’s content. After thesession, the transcript is analysed for KAB messages and verbatims of panellists’statements and impressions of the video content. You are looking for a change in thefrequency or type of answer from the baseline (before viewing) and the end line (after In some cases, you may want to convene a viewing panel comprising the same peopletwo or three months after the initial viewing panel. This viewing panel would allow you to Applying Communication for HealthResearch tools: Viewing Panel Sessions Viewing panel Do’s and Don’ts Do’s Don’ts Collect KAB information beforeand after the video content isplayed.Tailor your discussion guide to thevideo’s objectives.Observe the participants’ non- Don’t show too many videos orvideos on different topics in onesession, as it might confuse theparticipants.Don’t dismiss participants’ critical ornegative opinions about theeffectiveness of the video content.Both negative and positive feedback Applying Communication for Health Research tools: V