将沟通应用于健康：研究工具：观看小组会议（英）2026

The C4H approach is based on six principlesrepresented by the word“IMPACT”:Informed by data and theory; Measurable;Planned; Audience- and people-centred;Collaborative; and Targeted. It uses insightsfrom social and behavioural sciences whileworking with other programmes to supportimplementation and achievement of sharedpublic health goals. Communication for Health In the World Health Organization (WHO)Western Pacific Region, WHO has developedtheCommunication for Health (C4H)approach: a set of principles and practicesto help ensure communication interventionsare designed to inform and change attitudesand behaviours in ways that support theachievement of defined public healthoutcomes. For more information, please visitC4Hpage. Viewing panel sessionsis part of a series ofresearch tools to support the C4H application.The series aims to equip communicationsprofessionals with the foundational knowledgeand skills to better inform, plan, implement andevaluate evidence-based, impact-driven andtargeted C4H interventions. any shifts in KABs resulting from being exposedto the video content. Why use viewing panels? Viewing panels provide qualitative,descriptive data. Participants’ responses tothe video content become the evidence thatare considered as we make C4H judgements.The pre- and post-format of the viewing panelallows you to draw conclusions about theeffectiveness of your video in changing KABs. What are viewing panels? A viewing panel is a qualitative approachsimilar to focus group discussions (FGDs) inthat a group of people who are representativeof the target audience are brought together toview and provide their feedback on videocontent. Most often, viewing panel sessionsinclude an analysis of participants’ knowledge,attitudes and behaviours (KABs) before andafter viewing video content in order to identify When should viewing panels be used? You can use viewing panels to test your videocontent, concept, script, message clarity, etc.,prior to disseminating it or after the content isreleased, to evaluate its outcomes. Applying Communication for Health Research tools: Viewing Panel Sessions their personal experiences. Yourresponsibilityis to explain the purpose of thepanel, what will be done with their personalinformation and how you are treating theirinformation in terms of disclosure.Participants should be ensured that theirdata will be managed and stored safely andsecurely. Who should participate? You should invite people who represent yourtarget audience and try to group peopletogether who share similar socio-demographiccharacteristics. For example, if the videocontent is about gender norms, then havingseparate panels for women and men may bemore suitable. If your video content is targetingrural women, then your panellists shouldinclude rural women. Depending on your organization’s ethicsprotocols, you may be required to submit aproposal for ethics reviews. Ethical considerations Refer to theAnnex 1for an example consentform. Panellists are giving you their time and sharing Benefits and limitations of viewing panels Limitations Benefits Unless you obtain a representativesample of your target audience, theresults from a viewing panel areunlikely to be generalizable to otherpeople. In other words, viewingpanelscan only tell us what peoplewho were participating in the panelthink and self-report they will do.However, they can provide dataabout respondents’ understandingsand motivations in reaction to aproduct. Viewing panels allow you to: Listen to the voices of your targetaudiences.Understand message recall andpersuasiveness.Assess shifts in perception andbehavioural intentions. Viewing panels can be time-consuming. How do you conduct viewing panels? Before the viewing panel Prepare for the viewing panel Viewing panels follow a “before and after” questioning format. You must prepare a guidethat is similar to a FGD guide. Develop a protocol guide that includes: An icebreaker question or short exercise− These aim to help peoplefeel at ease in raising their points and explaining their opinions to thegroup. Questions that are posed to participants before they view the videocontent− This second set of questions seeks to attain participants’KABs before viewing the video content. What do people know? Whatare people doing now? What are their priorities? Each primary questionis followed by a secondary probe to help narrow down their answers.Probes such as why, how much, how important, and how often provideuseful insights into the panellists’ KABs. Questions that are posed to participants after viewing the videocontent− After the panellists watch the video content, the moderatorcan start with questions that measure the quality of the video contentand its appeal to participants, such as effectiveness, understandabilityand relevance. Then, the moderator circles back to the opening KABquestions to identify if there has been any change in KABs. This formatsets up a baseline and end line frame