2025 AI搜索峰会白皮书

February 7th, 2025 AGENDA Key Learnings from Albertsons’ AI-PoweredSearch Journey3 Insight from Daiymotion,deep dive into success4 Sysco’s Journey with Vertex AI Search:From Vision to Reality6 Transforming Media Search:Fred Jabbour’s Insights8 Path to success with our Partners11 Introduction I am delighted to present this e-book, which reflects the profoundtransformation that Artificial Intelligence is bringing to the field of«Search». Throughout these pages, you will discover how our clients The transformation of search is not simply about technologicaladvancements; rather, it is a necessary response to critical businesschallenges. According to the sources, «82% of consumers avoidwebsites where they’ve experienced search difficulties», and«search abandonment costs approximately $2 billion annually in lostrevenue». Furthermore, it is stated that $2B is lost each year frombad online search experiences (global)». Additionally, 94% of U.S. The success stories shared here are inspiring. Not on the HighStreet, in collaboration with Valtech, has revolutionized its onlinesearch approach. Galeries Lafayette has demonstrated the powerof personalization. Dailymotion has radically transformed contentdiscovery, while Albertsons and Sysco’s experiences illustrate the At the heart of these achievements is Vertex AI Search, ourflagship solution that continues to evolve. Our promise is simpleyet ambitious: «The same AI that powers Google Search couldpower your digital properties». The latest innovations featuredin this eBook reflect our ongoing commitment to pushing the Introduction The strength of our solution lies in its ability to adapt across variousindustries. For e-commerce, we optimize the relevance and«buyability» of search results, while for media, we focus on contentdiscovery and user retention. Our 2025 roadmap promises to go Client testimonials perfectly illustrate this transformation. As OlivierTheulle, E-commerce and Digital Director of the Fnac Darty Group,a European leader in omnichannel retail for consumer electronicsand cultural goods, points out: ‘We are significantly improving therelevance of our search engine results and the understanding These exciting insights remind us that we are only at the beginningof a major transformation, where search becomes a true agentof change rather than just a tool. We’re entering a new era where I hope you find inspiration in these case studies that demonstratehow AI is no longer a future promise, but a reality that is concretely Anne-Laure GiretHead of Google Cloud AI GTM Shaping the Future of Onsite Search The AI Search Summit featured Galeries Lafayette’s digitaltransformation with Google’s Vertex AI Search. Lucas Serralta, ChiefProduct Officer, shared insights during a session led by Frederic The session highlighted how Galeries Lafayette is shifting to apersonalized shopping experience using technologies like VertexAI, Google Cloud’s fully-managed, unified AI development platformfor building and using generative AI. Lucas Serralta emphasizedGoogle’s reliability, scalability, and security as key factors. Tools such Lucas SerraltaChief Product Officer Key Learnings from At the AI Search Summit, Albertsons shared its journey intoAI-powered search technologies. Rishi Das, head of search atAlbertsons, discussed the implementation of Google’s Vertex AI Albertsons, the leading U.S. grocer, was the first to deploy large-scale AI search and dynamic browsing in the grocery sector. Dasexplained how Vertex AI Search improved search relevance andconversion metrics in their mobile app, which handles 85% of their The session highlighted Albertsons’ collaboration with partnerslike Google and Grid Dynamics to further optimize customer Rishi DasProduct Management Leaderin ad-tech, e-commerce, startups Insight from Daiymotion, At the AI Search Summit, Noémie Bocquet from Dailymotion sharedhow Vertex AI Search enhanced the platform’s search capabilities.She detailed their journey from relying on a limited external solutionto adopting Google’s AI-driven search technology, which broughtsignificant improvements in user experience and engagement.With 9 out of 10 French users accessing Dailymotion, the platformfaced key challenges such as continuous catalog indexing, lowmetadata quality for user-generated content, and latency issues. Noémie Bocquet emphasized Dailymotion’s strategy to investin evolving AI technologies and their plans to implement furtherinnovations, such as blended search and improved video Noémie BocquetDirector of Data Product Not On The High Street,an exciting customer story At the AI Search Summit, Dan Lake, VP of Technology at Not on theHigh Street, shared insights into their digital transformation withGoogle’s Vertex AI Search. The session, explored how the UK-basedmarketplace tackled significant search and discovery challenges.Dan Lake explained that their platform connects consumers withover 5,000 small businesses and offers a catalo