2025美国民众对亿万富翁态度与看法调研报告

Year 3 • November 2025 • The Harris Poll Thought Leadership Practice AMERICANS & BILLIONAIRES SURVEY Methodology This survey was conducted online within the U.S. by The Harris Poll from August 7thto 9th, among a nationallyrepresentative sample of 2,106 U.S. adults. This research includes 414 Gen Z (ages 18-28), 622 Millennials (ages 29-44), 502 Gen X (ages 45-60), as well as 568Boomers (ages 61 and older). This report references data from 2022 within the U.S. by The Harris Poll from July 15th to 17th, among a nationallyrepresentative sample of 1,989 U.S. adults, including 184 Gen Z, 560 Millennials, 470 Gen X, as well as 775 Boomerrespondents. It also references data from 2024 from May 31stto June 2ndamong a nationally representative sample of2,117 U.S. adults, including 324 Gen Z, 545 Millennials, 542 Gen X, as well as 706 Boomer respondents. AMERICANS & BILLIONAIRES SURVEY Top Highlights •Wealth redefined:In 2025, two-thirds (66%) of young adults aspire for extreme wealth not for success but for security. As three-fourths of Gen Z and Millennials (73%) feel the pinch of inflation on everyday goods and services, it’s no wonder younger generationsare leaning into lucrative money-making methods such as AI development/business, content creation, and crypto-buying with greater •I want the billionaire money, but not the billionaire mindset:Americans struggle between billionaire admiration and disapproval. Six in10 Americans desire billionaire status despite over three-fourths (76%) admitting that billionaires benefit the most from a brokensystem. While three-quarters (74%) believe the ultra-wealthy are over-celebrated, most Americans (64%) agree that billionaires •Do “Good” billionaires exist? Americans hope so.Americans are eager to support the wealthy 1% who are willing to help, with eightin 10 (79%) saying they’re more likely to support a billionaire who goes against unjust systems. As inflation and economic turbulencecontinues to impact everyday quality of life, seven in 10 Americans remain firm that the ultra-wealthy holds moral responsibility, •Billionaires in the backseat, please.Over a third (35%) of Americans say the U.S. economy is an uneven playing field that caters tothe rich, as this year’s insights reveal that billionaires are impacting every corner of the country from jobs (54%), technology(72%),and politics (69%). Political turbulence in 2025 also shows a marked increase in Americans’ wariness against the wealthy, with over •Wealth regulations are wanted, even by boomers:Over nine in 10 (94%) Americans believe a wealth gap exists, with three-fourths(73%) reporting it’s a serious national issue (+2 pts since 2024). Across all ages and even political beliefs, Americans expressgreater desire this year for limits on wealth accumulation and hold steadfast to the idea of a wealth tax. Boomers are also notablyopposed to the idea of billionaire tax breaks, private cities, and passports-for-purchase, strengthening the general consensus that Security > Success:How Americans are redefiningbilli-status in 2025 AMERICANS & BILLIONAIRES SURVEY In 2025, Americans–especially younger generations–dream of billi-statusnot for success, but for security (65 % Hispanic, 60% Black) AMERICANS & BILLIONAIRES SURVEY Over half of Americans believe America’s wealth gap has grown, with theultra-wealthy influencing who gets ahead at work 54%Americans “Billionairesshape the jobmarketmore thangovernment policies.” [vs. Government policies shape the jobmarket more than billionaires.”46%] AMERICANS & BILLIONAIRES SURVEY America’s get-rich mindset is steady, though crypto’s comeback standsout AMERICANS & BILLIONAIRES SURVEY Young adults see AI development, becoming an influencer, or crypto-buyingespecially more lucrative compared to older generations In your view, what are the most lucrative ways to become rich in America today? AMERICANS & BILLIONAIRES SURVEY Americans struggle between aspiring and despising the wealthiest inAmerica, often further divided by political beliefs AMERICANS & BILLIONAIRES SURVEY Americans increasingly blame the ultra-wealthy for today’s financial squeeze AMERICANS & BILLIONAIRES SURVEY Three-quarters of Americans saybillionaires benefit the most yet lack inhelping others, with political beliefdriving differences in opinion of Americans agree… AMERICANS & BILLIONAIRES SURVEY When wealth goes too far, even Boomers say no to billionaire tax breaks,private cities, and passports-for-purchase Do you think it's a good, bad, or neutral idea for billionaires to do the following?(Bad Idea Summary) Where are the “Good Guys”?America’s search forbillionaires who pay it forward AMERICANS & BILLIONAIRES SURVEY Is there a billionaire I can cheer for?Americans are ready to get behind the 8 in 10 “Ijudge billionairesbased on how they'veaccumulated their Americans say they’remore likelyto support a billionaire whochallenges unjust systems (79%). (84% College Grad+) AMERICANS