跨境电商运营指南：费用、市场、物流、商品上架及政策全解（英）

Learn about: •Selling Fees•Market Research•Logistic Solutions•How to upload your listings on eBay•Creating a business policy Selling Fees All the costs you need to know Selling Fees These are the fees you will be dealing with as a seller on eBay: Additional fees Final valuefees Insertion fees These are fees eBay charges for creatingand uploading listings. Every month you geta limited number of zero insertion feeslistings. Subscribing to a store will help youminimize these fees. eBay charges Final value fees when your itemssell. This fee is calculated as a percentage of thetotal amount of the sale, plus $0.30 per order,and can vary depending on the category. You canfind the table outlining this on the next slide. Additional fees may apply: such as Optionallistings upgrade fees, Additional final valuefees, Dispute fee, International fee, as wellas Promoted Listing fees. Read more here Read more here Market Research Basics – simple and easy Market Research •When researching your product, it is crucial to understand: •Pricing•Demand•Competition •eBay search gives you a great picture of your products andpotential •Terapeak –Internal eBay tool to perform Market Research(Lesson 2) Market Research The easiest way to perform market research is using eBay’s Search and additional functions •Use the Search bar to look for a product you’reselling •Once you get results, take a look at the numberof relevant listings •Use Filters to learn more•UsingShow Only“Sold Items” helps understandhow often these products are sold Shipping & LogisticSolutions Shipping 101 Shipping Options •Find the best and cheapest option for shipping in your region. If you are selling in RU, thefollowing link can help. •Make sure you have everything you need: boxes, tape, bubble wrap and any anythingelse •Handling Time – The number of business days between when you receive payment for anitem and when that package is scanned by your shipping carrier. You can choose fromsame day to three business days. ❖Pro Tip: Offering same day or 1-day handling times will get you more sales! Delivery Methods •Whether you are selling on ebay.com or ebay.co.uk, you will always need to offerDomestic Shipping. Thismeans that in the US, you will have to be able to send parcels to the USA, in the UK to the United Kingdom,etc. •You can select 3 types of shipping methods: ❑Free shipping: you pay for shipping by absorbing the cost in the item price❑Calculated shipping: buyers pay a variable rate based on item weight, delivery service, and location❑Flat shipping: a fixed rate is charged to all buyers regardless of location and weight •Select which Carrier(s) you will be working with •Calculate your shipping costs with eBay’s Shipping Calculator Important Tips •Offer free shipping, even if it means carrying the price on tothe item itself;•Give customers the option of choosing expedited shippingfor an extra cost;•Make sure you offer only in-stock items;•Minimize handling days as much as possible;•Upload Tracking Numbers whenever possible; Uploading yourListings on eBay Lets do one together Uploading Listings By now you should already have a sellingaccount, if not click here Log in to your account to start Let's upload a listing together How to Sell After signing in – click on SellingClicking on Selling brings you into the Seller Hub. If not, click the following LinkIn order to upload a listing click onCreate Listing.You can create a listing for a single item or for severalitems. Seller Hub is a simple and intuitive tool to use, where youcan manage and follow all your activity on eBay. You can use it to start the process of uploading listings. Product Identifiers Choosing products and categories: •Find your product – enter the product name or oneof the product identifiers. •Category – eBay will offer you relevant categories •Choosing products –You will be offered differentproducts from eBay’s catalogue that are similar tothe product you typed in. •Found it? We recommend that you choose fromthe list of products on eBay’s catalogue. Theadvantage is that much of the information isalready present, resulting in simpler listing upload. Strong TitleThe title is the first thing a viewer will see when looking through listings. A strong title helps placeyour item higher and increases the chance of abuyer finding it. A strong title should contain: ❑Brand;❑Model;❑Color;❑Style;❑Model Number Nike Air Jordan 1 Pine Green Retro High OG 555088-030Ann Taylor Womens Sweater Black Size 6Samsung 88" Smart LED TV with 4K 3D Curved Screen UN88JS9500 Photos Photos are crucial in the buyer's decision forpurchasing a product Important Tips •Add as many photos as you can! (up to 12)•Show different angles of your product•Specifically show if there are flaws or issues•Avoid special filters, unlicensed photos, watermarks ❖Pro Tip: Use the correct image size. Aim for 800-1400px onthe longest side, which will reduce load time and enable thezoom