2025年欧洲啤酒产业趋势报告

FOREWORD| PAGE 6BEER PRODUCTION 2024| PAGE 8BEER PRODUCTION 2018 - 2024| PAGE 9BEER CONSUMPTION 2024| PAGE 10BEER CONSUMPTION 2018 - 2024| PAGE 11BEER CONSUMPTION PER CAPITA 2024| PAGE 12BEER CONSUMPTION PER CAPITA 2018 - 2024| PAGE 13ON-TRADE / OFF-TRADE 2024| PAGE 14ON-TRADE / OFF-TRADE 2018 - 2024| PAGE 15IMPORTS 2019 - 2021| PAGE 16IMPORTS 2022 - 2024| PAGE 17TOTAL IMPORTS 2024| PAGE 18TOTAL EXPORTS 2024| PAGE 19EXPORTS 2019 - 2021| PAGE 20EXPORTS 2022 - 2024| PAGE 21NUMBER OF ACTIVE BREWERIES 2024| PAGE 22NUMBER OF ACTIVE BREWERIES 2018 - 2024| PAGE 23MICROBREWERIES 2024| PAGE 24MICROBREWERIES 2018 - 2024| PAGE 25NUMBER OF ACTIVE BREWING COMPANIES 2024| PAGE 26NUMBER OF ACTIVE BREWING COMPANIES 2018 - 2024| PAGE 27DIRECT EMPLOYMENT 2024| PAGE 28DIRECT EMPLOYMENT 2018 - 2024| PAGE 29EXCISE DUTY REVENUES 2018 - 2024| PAGE 30 GLOSSARY| PAGE 31METHODOLOGY| PAGE 32ACKNOWLEDGEMENTS| PAGE 33DISCLAIMER| PAGE 4 One continuing bright spot is the continued expansion of non-alcohol beers, which remain thesector’s strongest growth category and have grown by a quarter in the last five years. They nowrepresent a significant and rising share of total sales, with 7.5% of beers now in that category,increasingly served on tap and catering to all tastes and consumers. This is not merely acommercial trend – it shows brewers leading on moderation, responding to evolving lifestyles,and offering consumers more choice at more moments of the day. It is an innovation successstory underpinned by years of investment and technological progress. Europe’sbrewers today face a sobering reality.Despiteremarkable resilience through a pandemic, inflationary shocksand geopolitical instability, the continent’s beer market is indifficulty. The numbers in this year’s European Beer Trends report makethis reality unmistakable: the beer market has not returnedto pre-pandemic levels, on-trade beer hospitality is in long-term decline and the first numbers coming out for 2025show an even worse situation than in 2024. Compared to fiveyears ago, production, consumption and exports have fallennearly everywhere, with bright spots few and far between.For a sector that has long been a symbol of Europe’s cultural Still, the challenges facing Europe’s brewers are real, structural and urgent. Costs remainelevated across raw materials, energy and transport. Climate-related pressures on agriculturecontinue to affect yields and supply stability. And all of this is compounded by the fragile stateof consumer confidence. In such an environment, brewers are unequivocal: this is the time forsupport, not disproportionate, unjustified or counterproductive regulations. vibrancy, creativity and social life, this pattern marks a crisis that policymakers and stakeholderscan no longer afford to overlook. More legislation cannot always be the answer when, too often, well-intentioned rules ultimatelyundermine economic recovery, whilst simultaneously failing to meet, or even jeopardising, theirobjectives, be they in the area of tax revenue generation, environmental sustainability or publichealth. Yet understanding the cause of this downturn requires nuance. There is a deep and pervasivecollapse in consumer confidence that has taken hold across the continent. Whilst prices aregoing up, due to the increased costs throughout the beer value chain, people are also spendingless because they are uncertain about the future. This is materially reshaping consumptionpatterns, especially for sectors like beer that rely heavily on celebration, hospitality venues,cultural activities and shared social experiences. Europe’s brewers are already committed to a greener and more circular economy. Many arepioneers in reducing water use, scaling renewable energy, adopting closed-loop packaging andimproving efficiency across the value chain. Legislative frameworks that overlook real-worldoperations threaten to weaken, rather than accelerate, sustainability progress. The data underscores these dynamics. European Union beer production continued its gentleslide, declining from roughly 367 million hectolitres in 2019 to 345 million in 2024. Consumptionactually seems to have marginally stabilised in 2024 compared to the previous year, but it iscontinuing to fall in 2025 and is still well below the pre-pandemic level of 320 million hectolitres in2019. Exports – once a cornerstone of growth and the big compensator for falling consumptionwithin the EU – cooled for the second consecutive year. Equally, we are talking about a beverage category that actively helps adult consumers tomoderate their alcohol consumption. Fermented, rooted in nature, diverse and low alcohol (oreven non-alcohol in one in thirteen cases), the sector itself is geared towards supporting mindfulconsumption choices. Legislation can actually be used to support beer and moderation ratherthan pile on further misery. This is why the figures in this report should serve not only as a statistical snapshot but as an urgentcall to a