2025年制造业数字化转型报告：基于对100多名数字领导者的调研

Survey Report Contents Introduction Welcome to the fourth issue of ourannual report, The Voice of Digital 64 Introduction From digital leaderconnected manufacturer→ Welcome to the fourth issue of our annual report,The Voice of Digital Leaders in Manufacturing,a Valtech initiative in close collaboration with implementations and tangible results. However, alack of in-house expertise and solid data foundations In a competitive manufacturing sector, an organization’s key differentiator isexceptional service. That's why manufacturers must begin to shift their ownself-perceptions from being product providers to becoming service-oriented Rather than aiming for rapid, large-scaletransformation, manufacturers are embracingincremental change. Market conditions playa major role in this. With tighter budgets,manufacturers must demonstrate the ROI of digital This year’s report reflects a shift from vision toexecution in experience innovation. While lastyear’s findings were largely aspirational, focused onpotential growth, this year’s data shows organizations This transition is complex, with challenges such as fragmented IT systems, siloedteams and disconnected customer touchpoints. But it is a necessary leap to make.Doing so requires integrating digital touchpoints across lead generation, ecommerce, We call the companies that make this leap “connected manufacturers.” They seestronger customer engagement and revenue growth. The seamless digital experiences This report’s insights come directly from seniordecision-makers. Three-quarters of respondents(76%) represent organizations generating over AI strategies have also matured. Previously seenas a broad enabler with unclear business alignment,AI is increasingly viewed as a practical tool fordelivering measurable outcomes. Companiesare beginning to focus on high-impact use cases By investing in connected teams, technology and data-driven insights, connectedmanufacturers drive efficiency, build loyalty and secure their competitive edge. With a strong European presence but a globaloutlook, their perspectives offer a compellinglook at the realities and strategies shaping digital Join ourLet’s talk B2BLinkedIn group Mascha TamarinofHost of Let’s talk B2B! and thoughtleadership at Valtech Herbert PeschGlobal Vertical Lead, Industrials The survey is built with a hybrid research approach, a combination of two market research techniques, qualitative and quantitative, through an online survey tool. Thequantitative elements were designed as multiple checkbox questions to collect numerical data that can be used to measure variables. The results are used to supportgeneral conclusions from the research and should be considered as indications. The qualitative elements were designed as open-ended questions in the same online Screening was included in the online survey, and respondents not matching the study's criteria were disqualified before entering the survey. Only qualified respondents’answers are included in the total data analysis. This report aims to describe a general state, with comparable results to last year's report. The answers to it should not beconsidered as statistically significant (92 valid responses), but mainly thanks to its qualitative approach a reflection of the underlying attitudes and trends forming the 01. Channel strategy Interesting Omnichannel is arriving. Over one third of respondents say theirorganizations have adopted mobile commerce, social commerce, In 2025, we see high enthusiasm for —yet incremental investment in — digitalchannels. Most respondents (70%) identifythemselves as “optimistic” or “very Nearly one-third (31%) of respondents say their organizations lag theirpeers at lead capturing and nurturing. About 80% of manufacturers rate themselves as “on par” with their Ecommerce dominates In new products, we do see growth in marketplacesand EDI/PunchOut. The latter was the most stablechannel, with more than one-quarter (28%) of responsible for just 5% of total sales, has become amajor revenue driver. Still, there seems to be muchroom for growth. Marketplaces, previously less In last year’s survey, three in four respondents saidthey expected ecommerce to drive the most revenuegrowth for the year. This year’s data reveals a moremodest reality. For 2025, ecommerce is driving new Ecommerce is clearly the preferred channel foraftermarket sales. Channels like mobile commerce,social commerce and marketplaces all show limited Mobile commerce, social commerce andmarketplaces all remain untapped opportunities,indicating many organizations have yet Digital channels in general have gained tractionover the past year. The vast majority (85%) oforganizations have adopted ecommerce. Nearly Compared to the previous year, revenue from digitalchannels has grown, but there is still considerable The factors that driverevenue growth We asked respondents an open-ended question:What drives growth in your digital channels, bothin new prod