2026年美国食品饮料行业趋势报告

2 0 2 6T R E N D S R E P O R TPreview Version In This Preview About the full2026 Trends Report The2026 Trends Reportfrom Datassential spotlights the biggest trendsshaping the year ahead, including major trend themes that reveal wherefood and beverage are headed next. In the report, you’ll also find two listsof foods, flavors, and beverages to know:New Classics for 2026andTrendsfor the Future—items Datassential experts see growing on menus and atretail in the years to come. This preview is a sample of the full subscriberreport, including select descriptions of the trends defining the future. The full2026 Trends Reportdelivers hundreds of data-backedinsights across the food andbeverage landscape. From theemerging ingredients and flavorsgaining traction today to thecutting-edge concepts set to definemenus and retail shelves tomorrow,this report captures it all. Backed byDatassential’s proprietary dataand expertTrendologists, it’s anessential guide for anyone lookingto stay ahead of what’s nextin food and drink. Methodology The consumer data populating this report comes from twoonline surveys fielded in September and October 2025. •More than 1,000 consumers were surveyed overall,representative of the U.S. general population•Operator insights were collected from 359 operators in September•Additional data points were sourced from DatassentialOne and other proprietary reports 2026 TRENDS RUNDOWN KEY INDICATORS SHAPING 2026 TRENDS Major Trend Themes Food, Flavor, & Beverage Trends Rise & Decline: 5 Foods, Flavors, andBeverages on the Rise & 5 on the Decline Executive Summary: Key Findings 1.Fiber to the Max:Fiber is the New Protein New Classics for 2026: Trends for the Future 1.Basque Cheesecake2.Lemon Pepper3.Butter Chicken4.Smashed5.Hot Honey6.Tomato inUnexpectedApplications7.Birria8.Texture in Food/Beverages9.Ube10.MSG 1.Stracciatella2.Camu Camu3.Char Siu4.Piloncillo5.Peruvian Black Mint6.Ataya Tea7.Som Tum8.Ancient GrainBeer9.Fermented Black Beans10.Grass Jelly 2.Meat’s Back on the Menu 3.Teatime is the New Happy Hour:The Evolution of the Low/No Alcohol Movement 4.Keralan is the 2026 Cuisine to Know KE Y IND IC AT OR How AI Will Shape 2026 & Beyond N E WC L A S S I C S BASQUE63% of consumersare interested in trying CHEESECAKE an additional 13% have already tried it No, that’s not a cheesecake an amateur baker burned.Basque cheesecakefeatures a golden-brown, “burned” top that gives way to a creamy,custardy mousse-esquetexture inside. With no risk of overbaking the crustless cheesecake (it’s baked at a high temp), Basque cheesecake is atrend-forward, less labor-intensive dessert. In fact, it’s up 357% on dessert menus over the past 4 years (Datassential Menu Trends) and is predictedto grow another 98% on menus over the next 4 years (Datassential Menucast). TOP TAKEAWAY:Take a page out of a Basque cookbook and offer this approachable spin on cheesecake that requires fewer ingredients and lesslabor than traditional cheesecake. Also look for opportunities to leverage Basque cheesecake as a flavor for other items–for instance, Basquecheesecake tiramisu for a next-level mashup, or for a fall limited-time offer, chai-spiced Basque cheesecake. N E WC L A S S I C S LEMONPEPPER63% of consumersare interested in trying Lemon pepperseasoning is made of dried lemon zest, black pepper, and salt (sometimes garlic powder and/or onion powder are also included).The spice blend (a regional staple in Atlanta, GA) has been around for ages, but has recently seen a resurgence, growing 79%onmenus in thepast 4 years (Datassential Menu Trends), and is predicted to grow another 26% over the next 4 years (DatassentialMenucast). Lemon pepperhas cemented itself as a New Classic in categories like wings. TOP TAKEAWAY:Use lemon pepper in any dish or beverage that could use a punch of pepper and bright acid–think chicken, seafood, orsnacks like potato chips. N E WC L A S S I C S UBE25% of consumersare interested in trying If you’ve come across any social media food or beverage content, it’s highly likely you’ve seenubeonce or twice (or a billion times)–it’s inAdoption on Datassential’s Menu Adoption Cycle, up 222% on menus over the past 4 years (Datassential Menu Trends) and is predicted to growanother 86% over the next 4 years (Datassential Menucast). The vibrant Filipino purple potato has taken over social media feeds, and while it’s astaple in Filipino cuisine, it has broken through to becoming a New Classic stateside that can add natural color to everything from lattes todesserts to baked goods. TOP TAKEAWAY:Use ube (which has a mild taste) to add striking, social media-worthy color to any variety of items–for instance, social mediasensation cloud coffee, spins on fan favorite tiramisu for an approachable twist, and more. PERUVIANBLACK MINTaka huacatay49% of consumersare interested in trying an additional 6% have already tried it While it may be calledPeruvianblack mint (or huacatay),technically, this