高管议程

GoFundMe CEO says each crisis is aHow CFOs calculatethe cost of RTOs chance to reaffirm his firm's purposeBoE axes rules on DEI – but firms maythink twice before ditching diversityp5p10 The C-suiteAgenda Bon voyage: how to makework trips safe for women What brands can learnfrom AI-slop flops Distributed in A majority of women feel that business trips are more dangerous for themthan for their male colleagues. What additional support should employers Recent marketing failures show thatconsumers are rejecting so-called AI slop.Paul Maker, chief technology officer at Aimii, Contributors Ofcourse,some travel adjust-ments may require additional out-lay.“The cheapest option isn’talways the safest,” Chandler says.“Basics such as key cards, security Sam Forsdick Sam BirchallStaff writer at Raconteur,focusing on the innerworkings of the finance merely a mulch of previous humanideas. What made Spotify Wrappedgenius wasn’t its super-specific gen- bouncedback since thepandemic, with corporatetravelspend set to surpass pre-pandemiclevels this year.Thetrend has been driven by a renewedemphasisamong executives onG shown in Spotify Wrapped. Theseend-of-year recaps are often consid-res but its ability to encourage con-nection and reflection among users. There’s currently no code for that.This isn’t to say AI should auto-matically be removed from the cre- Sam ForsdickRaconteur’s HR editor. Heanalyses the trendsshaping the function, Extra precautions are necessaryfor certain travel destinations, soemployersshould research localrules and customs before sendingstaff to unfamiliar places. Rogerssays employers should provide staff However, 71% of women believethat they are less safe when travel-ling for work than their male coun- “Aone-size-fits-allapproachdoesn’twork when safety is atstake,” Chandler adds. “For exam-pe, in some parts of the world, thereare women-only hotel floors that “Travelling for work should be anopportunityfor growth and con-nection, not stress and risk. But, formany women, safety concerns canadd an extra layer of anxiety,” says at Amex Global Business Travel.The survey also found that 31% ofwomen would not go out alone atnight while travelling for work, and Design and illustrationKellie JerrardJames LampardProduction executiveSabrina Severino Special projects editorIan DeeringCommercialcontent editorsLaura Bithell Mostimportantly,says Taylor, Eve Taylor, a member of Genera-travelpolicy will define expecta-timetransit and booking secure Commercialproduction managersAlex DatcuCommercialcontent executiveJessica Lynn safety on the road – whether that’s Design directorTim Whitlock unfamiliar destinations or choosingsuitable accommodation.”Rogers is calling on more compa-theirtravel itineraries with theiremployer, Chandler adds. “Employ-ers should know exactly where staffhurst, chief people officer at RewardGateway, an employee benefits andretentionbusiness.“Doing becomesevenmoreimportantwhentravelling away from work,perhapsto unfamiliar areas,andmeeting with new people.”Crowhurst explains that, for workeventsthat carry on into theevening, his firm covers taxi servic-Even where businesses make allthe right travel-safety adjustments,some employees, particularly thosewith protected characteristics, maystill be uncomfortable with travel-ling for work. Regardless of theiraccommodation efforts, employers B2B marketing has neverbeen louder – but audienceshave never cared less.The Value Dividend aimsto stem the tide. It’s our Download our guideand discover: These cases illustrate a deep mis-understanding of how to use AI.People are more concerned withoutcomes than processes. Most peo-ple aren’t interested in whether the quickly if something goes wrong.”Employersmay also considerarrangingprivate ride-hailing ores or accommodation for attendingstaff so they can avoid travellingalone at night. How to createcampaigns thatoverdeliverHow to foster trueengagement Although this publication is funded through advertising andsponsorship, all editorial is without bias and sponsored featuresare clearly labelled. For an upcoming schedule, partnership space.Although ensuring staffsafetymay be more challengingwhen employees are travelling orworking offsite, firms are required He adds: “Any employee who isunableto travel should not beunfairly penalised for any legiti-materefusal,or put to any Raconteur is a leading business media organisation and the 2022PPA Business Media Brand of the Year. Our articles cover a widerange of topics, including technology, leadership, sustainability,workplace, marketing, supply chain and finance. Raconteur specialreports are published exclusively inThe TimesandThe Sunday Consumers are becoming increas-inglyintolerant of AI-generatedmissteps, even from their favouritebrands. This year’s flops highlight arisk for businesses adopting AI in Establishing a clear travelpolicy is the essential firststep.“Whenaddressingfemalesafety,particularlywhentravelling for work, Com