保险经纪公司

Ranking the Most Reputable Academic Medical CentresJanuary 2023 About Brand Finance3 ForewordDavid Haigh, Chairman & CEO, Brand Finance Executive Summary5 Brand Strength Analysis7 Brand Spotlight26 Insights 42 Our Services About Brand Finance. Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 25years, we have helped companies and organisations of all We put thousands of the world’s biggest brands to thetest every year. Ranking brands across all sectors andcountries, we publish over 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – AustrianStandards – as compliant with both, and received Get in Touch. For business enquiries, please contact:Richard HaighGlobal Managing Directorrd.haigh@brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance For media enquiries, please contact:Michael JosemAssociate Communications Directorm.josem@brandfinance.com facebook.com/brandfinance For all other enquiries:enquiries@brandfinance.com+44 207 389 9400 Brand Finance AMC Hospitals 250 2023www.brandfinance.com Foreword. Building a strong brand is a unique challenge for Academic Medical Centres, becausethe structure of an AMC – offering patient treatment, medical research, and education – A strong brand is essential to developing a sustainable and successful organizationthrough assuring patients and families; attracting exceptional doctors, top studentsapplications, and prominent research staff; enabling proud employees, and Among the world’s top AMCs, the stakeholder audience expands beyond the localarea as influence reaches around the world – although many patients may still be local,the research and procedures developed will be relevant globally, and top medical staff David HaighChairman & CEO, This year Brand Finance has undertaken a new study into the brand strength of theworld’s top AMCs, incorporating all the factors that reflect the development of an AMC The objective of the study is to create a way to holistically understand what makesthe world’s top academic medical centres leaders in their field. It was designedthrough intensive collaboration with stakeholders of AMCs around the world, The results allow transparent and detailed understanding of how each AMC isperceived to be performing across a range of critical metrics, with insights that If you want to help build a stronger brand, or if you want to better understand how tocommunicate or gain recognition of achievements of your brand, please contact the ExecutiveSummary. Mayo Clinicsets the paceat the top of +MayoClinicHealthSystemis world’s leadingAcademic Medical Centre +First of its kind study ranks the brand strength ofthe world’s leading Academic Medical Centres +All-American top three in the ranking highlightsthe region’s dominance +Medical centres of prominent universities benefitfrom increased awareness and familiarity +Specialist Academic Medical Centres achievehigh performance Executive Summary. Mayo Clinic Health Systemof the United States isthe strongest brand in the Brand Finance AMC 1002023 report, with a Brand Strength Index (BSI) scoreof 85.1 out of 100. This report is based on original System apart from its competitors is its extremelyhigh local, regional, and international awareness and The top of the ranking is dominated by AcademicMedical Centres from North America, which accountsfor seven of the top ten AMCs. Almost all scorehighly in familiarity and awareness around the world,suggesting that North American AMCs have a greater MayoClinicHealthSystemhas successfullyintegrated clinical practice, education, and research,providing a first-rate patient experience and a highlytrusted partner for healthcare. This is reflected in highscores across the board in the patient treatment,research, and teaching categories in Brand Finance’s Brand Finance AMC Hospitals 250 2023research. However, what really sets Mayo Clinic Health Massachusetts General Hospitalwas the second strongest brand in the ranking with a brandstrength index of 80.4. Connected to Harvard MedicalSchool and having the largest hospital-based researchprogram in the USA, Massachusetts General Hospitalhas a long history of medical innovation which continues Following Massachusetts General Hospital wasStanfordUniversityMedicalCentreat 3rdin theranking, whileDana