最有价值和最强大的埃及品牌年度报告

Romania502021 The annual report on the most valuable and strongest Romanian brandsMarch 2021 5 years of Brand FinanceRomania reports. About Brand Finance4Get in Touch4Brandirectory.com6Brand Finance Group6Foreword8Executive Summary10Brand Finance Romania 50 (EUR m)14Definitions16Brand Strength17Consulting Services18Brand Evaluation Services19Communication Services20Brand Finance Network21 About Brand Finance. Request your ownBrand Value Report Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For 25 years, wehave helped companies and organisations of all types to A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive business performance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Visithttps://brandirectory.com/consumer-researchor emailenquiries@brandirectory.com Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Get in Touch. For business enquiries, please contact:Mihai BogdanManaging Director, Brand Finance Romania+ 40 728 702 705m.bogdan@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Konrad JagodzinskiCommunications Directork.jagodzinski@brandfinance.com twitter.com/brandfinance facebook.com/brandfinance For all other enquiries, please contact:enquiries@brandfinance.com For more information, please visit our website: instagram.com/brand.finance Brandirectory.com Global BrandEquity Monitor Brandirectoryis the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time Visitbrandirectory.comto find out more. Original market research on Brand Finance Group. 29 countriesand23 sectors Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the More than50,000 respondents We are nowin our 5thconsecutive yearconducting the study Visithttps://brandirectory.com/consumer-researchor emailenquiries@brandirectory.com Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide Top 50RomanianBrands:stirred but Foreword. What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer must Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance David HaighCEO, Brand Finance As a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end up +Combined value of Romania’s top 50 brands isdown 3.7% against backdrop of global uncertainty Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visualidentity, to tax and accounting. We understand the importance of design, advertising, +Still, the top 50 brands’ combined value is almost50% higher than in 2017 – when the first BrandFinance Romania ranking was published By valuing brands, we