关于最有价值和最强大的交易所品牌的年度报告

sectionone About Brand Finance What makes us different? Bridging the gap between marketing and finance™ •Certified specialistsproviding ISO, IVSC and IASB compliant Valuation and Analytics services •Acombination of expertisein marketing, research, legal and financial fields to support Strategy, Transactions •Global experienceof valuing branded businesses and intangible assets to help clientsmaximise shareholder •Training officefor Chartered Accountants, Marketers, Financial Analysts, Surveyors and Valuers. Committed totheprofessional developmentof open source, non-proprietary, best practice brand valuation techniques •Sharingthought leadershipinformation freely via the BrandFinance® Institute, BrandFinance® Forums,Brandirectory.com, BrandFinance® Journal •Specialists in Nation Brandingand GDP development strategies Our global footprint About our Sports League tables The most comprehensive and financially-robust studies of the World’s top sports brands Since 2006, Brand Finance has publishedits annual league table valuation of themost valuable sports clubs beginning with Our studies illustrate the value of brandsand the financial impact of a brand on its Canadian press coverage: Our Global 500 study is the biggestreport of it’s kind, covering every sectorand every market in the world. Themethodology used is recognized by Brand Finance has teamed up with manymedia organizations to participate in the SportsLeague Table Valuations are an excellent firstglance at brand value segmentation for sports franchisesacrossthe European Premier Leagues,the NFL,MLB, About our global league tables The most comprehensive and financially-robust studies of the world’s largest brands Every year Brand Finance produces anumber of Global and National brandstudies, which provide an opinion on thepoint-in-time value of the strongest and Our studies illustrate the value of brandsand the financial impact of a brand on its Global press coverage: Our Global 500 study is the biggestreport of it’s kind, covering every sectorand every market in the world. Themethodology used is recognized by Over the years Brand Finance hasteamed up with all the major publications •BrandFinance®Global 500 •BrandFinance®Global IntangibleFinance Tracker (GIFT™) •BrandFinance®Nation Brands •Sector specific studies(e.g. Banking, Telecoms and Insurance) sectiontwo Valuation Findings Quote from Edgar Baum, Managing Director, Canada “The NHL now has a 20 year history of creating periods of lost revenue during its lockouts, and ineach case the NHL brand value has been slow to return before rising again,” said Edgar Baum,Managing Director of Brand Finance Canada. However, the league had made significant gains invalue since the last lockout, with substantial increases in revenues and a return to prominence of a When examining the roles of individual team brand values comprising the NHL portfolio, BrandFinance Canada found a significant imbalance. The bottom third of the league represents less than20% of the overall value, with the lowest team representing only 1.08% creating a severe disparity Post NHL Lockout Brand Valuation–Key Findings The NHL has a 20 year history of having periods of lost revenue at each collective bargainingperiod, that was slow to return before rising again The league had made significant gains in value since the last lockout, with substantial increases inrevenues and a return to prominence of a number of historic teams. The current valuation shows any value gains made in the 2011-2012 season–including the signingof a 10-year television contract–have been offset by the recent lockout When examining the roles of individual team brand values comprising the NHL portfolio, BrandFinance Canada found a significant imbalance. The bottom third of the league represents less than20% of the overall value, with the lowest team representing only 1.08%. Sponsors of the NHL or the individual teams have had a significant disruption to their sponsorshipprograms. Any sponsorship agreements that anticipated a continued growth in the strength andvalue of the NHL experienced in the past five years may be in for a frustrating experience in the The unfortunate impact of the Lockout is that the NHL and individual team management will nowhave to focus on restoring the brand reputations and values instead of directing efforts at expandingthe brand to international markets as their North American Major League counterparts have had Brand Value Trends: Pre Lockout & Post Lockout The estimated loss in brand value due tothelockoutis USD 328.2 millionLoss of future revenue generated by eachNHL Team Brand Value.2012Used financial performance from2010/2011 season Brand Value Distribution of North American Sports Leagues Brand Value: Rating different Sports leagues By the Summer of 2012, theactivities of the NHL and itsteams had raised the overallstrength of the NHL to becomparable to that of theNBA. These gains were lost as E