关于最有价值和最强大的烟草品牌的年度报告

Romania50 The annual report on the most valuable Romanian brands Contents. About Brand Finance4Get in Touch4Request Your Brand Value Report5Foreword6Executive Summary8Brand Valuation Methodology12Brand Finance Romania 50 (EUR m)13Definitions14Consulting Services16Brand Evaluation Services17Communications Services18Brand Finance Network20 Request YourBrand Value Report. About Brand Finance. Brand Finance is the world’s leading independentbrand valuation and strategy consultancy. A Brand Value Report provides a completebreakdown of the assumptions, data sources, and Each report includes expert recommendations for growingbrand value to drive business performance and offers acost-effective way to gaining a better understanding ofyour position against competitors. Brand Finance was set up in 1996 with the aim of ‘bridgingthe gap between marketing and finance’. For more than20 years, we have helped companies and organisationsof all types to connect their brands to the bottom line. What is a Brand Value Report? We pride ourselves on four key strengths: Brand Valuation Summary+Internal understanding of brand+Brand value tracking+Competitor benchmarking +Independence+Technical Credibility+Transparency+Expertise We put thousands of the world’s biggest brands to thetest every year, evaluating which are the strongest andmost valuable. Brand Strength Index Brand Finance helped craft the internationallyrecognised standard on Brand Valuation – ISO 10668,and the recently approved standard on Brand Evaluation– ISO 20671. +Brand strength tracking+Brand strength analysis+Management KPIs+Competitor benchmarking Royalty Rates Get in Touch. +Transfer pricing+Licensing/franchising negotiation+International licensing For business enquiries, please contact:Mihai BogdanManaging Director, Brand Finance Romania Cost of Capital m.bogdan@brandfinance.com +Independent view of cost of capital for internal For media enquiries, please contact:Konrad JagodzinskiCommunications Director Customer Research k.jagodzinski@brandfinance.com +Utilities+Insurance+Banks+Telecoms+Tech+Auto+Hotels+Beers Understanding the Value ofGeographic Branding2 April 2019The world's largestbrand value database. For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400 For more information, please visit our website:www.brandfinance.com Join us at the Brand Finance Global Forum,an action-packed day-long event at the RoyalAutomobile Club in London, as we explore howgeographic branding can impact brand value, attractcustomers, and influence key stakeholders.Visit to see all Brand Financerankings, reports, and whitepaperspublished since 2007. For more information regarding ourBrand Value Reports, please contact: linkedin.com/company/brand-finance Understanding enquiries@brandfinance.com twitter.com/brandfinance www.brandfinance.com/eventswww.brandirectory.com facebook.com/brandfinance instagram.com/brand.finance Top 50 RomanianBrands CreateValue Four TimesFaster Than the Foreword. What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer mustalways be ‘to make money’. Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance David HaighCEO, Brand FinanceDavid HaighCEO, Brand Finance As a result, marketing teams struggle to communicate the value of their workand boards then underestimate the significance of their brands to the business.Sceptical finance teams, unconvinced by what they perceive as marketing mumbojumbo, may fail to agree necessary investments. What marketing spend thereis, can end up poorly directed as marketers are left to operate with insufficient +Combined value of Romania's top 50 brandsis reaching EUR 5 billions Brand Finance bridges the gap between marketing and finance. Our teamshave experience across a wide range of disciplines from market research andvisual identity to tax and accounting. We understand the importance of design,advertising, and marketing, but we also believe that the ultimate and overriding +60% of top 50 brands have been createdby the private sector over the past 30 years By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the information to chart a course that maximisesprofits. Without knowing the precise, financial value of an asset, how can you knowif you are maximising your returns? If you are intending to license a brand, how canyou know you are getting a fair price? If you are intending to sell, how do you know +Dacia keeps pole position in the Br