最具价值和最强大的工程品牌年度报告

FOREWORD1INTRODUCTION2BRIEF OVERVIEW2SINGAPORE’S REPORT CARD ON INTANGIBLE ASSETS3SHOULD SINGAPORE BE CONCERNED WITH INTANGIBLE ASSET VALUE?8IMPACT ON MANAGEMENT AND INVESTORS10TAX AND INTANGIBLE ASSETS11VALUE CHARACTERISTICS OF INTANGIBLE ASSETS12IMPLICATIONS FOR BRANDS GOING FORWARD13SINGAPORE’S REPORT CARD ON THE TOP 100 BRANDS14METHODOLOGY26GLOSSARY OF TERMS29ABOUT BRAND FINANCE30CONTACT DETAILS31                           