马德里洞察2025 2026

MadridInsight2025 / 26 Introduction This report takes a closer look at what’s happeningin Madrid at a key moment for its global standing.The Spanish capital has pulled ahead in recentyears, becoming a veritable European powerhouseof economic and social success — underpinned bysustained growth, a stable institutional environmentand a flair for attracting investment and talent from allover the world. CONTENTS 4Why Madrid?5Economy and growth6Brand Madrid:a case study in the power ofconfidence7Spain: the secondmost visited country in theWorld9Who’s buying?9What’s the outlookfor demand?10Primetransactions and prices11What’s the story with supply?12What about prices?13Branded residences:anemerging lifestyletrend, mastered by Madrid14Outlook and opportunities Today, Madrid is flourishing as a world-class businessdestination, offering a competitive tax landscapeby European standards, modern infrastructureand an enticing quality of life. The city is buildingon its success through a series of strategic projectswith global reach, further boosting its profile andcompetitiveness on the world stage. A dynamism galvanising the prime residential market.With limited supply and growing demand, amplifiedby wealthy buyers both domestic and international,Madrid has shown solid price growth and a stableinvestment profile with plenty of long-term potential.A spate of ultra-prestigious launches and continuedgrowth in the branded residences segment confirm itstop-tier status in Europe’s luxury real estate landscape. Madrid has truly earned its position as a hotbed ofprosperity, innovation, culture and quality of life,offering a new vision of urban living to rival any of itsglobal peers. We are here to help you to take a more in-depthlook at the market and support you at this uniquemoment in the city’s history. Daniel Caprarin Director, Head of Research, Marketing & PR Why Madrid? Madrid has built a profile as one of Europe’s most sought-afterdestinations for high-net-worth buyers and investors. It’s alsoriding a sustained wave of growth that has prompted a surge inprime residential investment. This is, after all, a city synonymouswith art, culture, world-class cuisine, education and anexceptional quality of life. Madrid could also lay claim tothe title of “European Capitalof Sport”, having scored animpressive lineup of majorinternational events And the pull of a sunny climate shouldnotbe underestimated.According toAEMET,Spain’s meteorological agency,Madrid promises close to 3,000 hours ofsunshine per year (2,909, to be precise),based on the 30-year average. This makesit Europe’s sunshine capital, leaving otherMediterranean cities — including Athens(2,773 hours), Nice (2,810 hours), Rome(2,533 hours) and coastal Lisbon (2,895hours) — in the shade. excellent connections to every part of theworld, with an abundance of air, rail androad links that it easy to visit. Provisionally scheduled for 2027, a di-rect rail line between Lisbon and Madridwill enable rapid travel between two ofEurope’s most dynamic capitals — a newmilestone for the city. The eyes of the world will be back onMadrid in 2026, when the Formula 1 Span-ish Grand Prix gets under way. Ticket saleshavebeen extraordinary:the pre-salesallocation of 25,000 went in the space oftwo minutes. Madrid’s educationalinfrastructure is second tonone — most notably, some ofthe world’s most prestigiousbusiness schools can befound here Next, we can tick off a first-rate culturaland leisure scene and world-famous culi-nary flair: 31 Michelin-starred restaurants,no less. Madrid’sgrowing profile as a luxuryshopping destination is reflected in itsexpanding offer of top international retailbrands. Indeed, Chanel has chosen theSpanish capital to host its largest flagshipstore in Europe. Currently under refur-bishment, 16 Calle José Ortega y Gassetis the illustrious future address of whatpromises to be a unique retail experienceat the heart of the “Golden Mile”. Then there’s its reputation as a seat oflearning, home to globally renowned in-stitutions and, most notably, some of theworld’s most prestigious business schools.Three are featured in the Financial Timesranking of world’s top 20 MBA providers:IESE,ESADE and IE Business School.IE Business School offers the top-ratedonline MBA programme, a powerful plat-form for attracting global talent and thecrowningtouch on Madrid’s academicreputation. Thewaiting list rapidly hit 235,000,for an estimated 110,000 spaces betweenstands,general entry and VIP areas.Days later, when tickets went on generalsale, around 50% of seated capacity wasaccounted for in a matter of hours, amidfeverish demand from international fans.In fact, almost 25% of all sales came fromoutside Spain, with the main buyers beingfrom the United Kingdom, Mexico and theUnited States. Madrid also has a strong claim to thetitle of “European capital of sport”, thanksto an impressive billing of major interna-tional events. Following the reopening ofthe newly upgraded S