2025年IFIC食品与健康调查（完整版）

An annual survey of American consumers to understandperceptions, beliefs, and behaviors surrounding food andfood-purchasing decisions. 2025 marks the 20thconsecutiveyear that the International Food Information Council (IFIC)has commissioned theIFIC Food & Health Survey. 1.Research Overview2.Methodology3.Health Status, Diet & Wellbeing4.U.S. Dietary Guidance5.Purchase Drivers & Food Affordability6.Processed Foods7.Food & Health Information Sources8.Dietary Patterns & Nutrients9.Sugars & Sweeteners10.Food Production11.Food & Ingredient Safety12.Weight Management & Weight-Loss Medications13.Demographics The2025 IFIC Food & Health Surveymarks the 20thconsecutive year that the InternationalFood Information Council (IFIC) has surveyed American consumers to understandperceptions, beliefs, and behaviors surrounding food and food-purchasing decisions.Inaddition to exploring new perspectives, the 2025IFIC Food & Health Surveytakes aretrospective look at how perceptions have evolved over the last two decades. Key findings from this year’s online survey of3,000 Americansfocus on: •Body weight, weight-loss medications, and perceptions of caloriesources that contribute to weight gain•Current eating patterns, personal diet grades, and reflections onhow they have changed from 20 years ago•Beliefs about food production and food technologies, includingimpressions of GMOs and sustainability•Approaches to sugar consumption and opinions of low-and no-calorie sweeteners•“Ultraprocessed foods,” including familiarity with the term andcriteria used to identify them. •Food and beverage purchase-drivers•Criteria used to define “healthy” food•Familiarity with U.S. Dietary Guidelines and MyPlate•Stress and mental and emotional well-being•Trust in food information sources, including exposure and impactof social media•Views on food colors and food safety, including the safety ofimported foods and those produced in the U.S. Findings are presented for all survey respondents. Additional insights are provided based on how findings vary by different types ofdemographic groups, such as by age, race, gender, and household income. IFIC FOOD & HEALTH SURVEY METHODOLOGY An online survey of 3,000 Americans ages 18 to 80 years. The survey was fielded from March 13-27, 2025. On average, the survey took ~20 minutes to complete. The survey was conducted via Dynata’s consumer panel. SUGGESTED CITATION:International Food Information Council. 2025 IFIC Food & Health Survey: The Full Report. January 2026.[https://ific.org/research/2025-food-health-survey] The results were weighted to ensure that they are reflective of the American populationages 18 to 80 years, as seen in the2024 Current Population Survey. Specifically, resultswere weighted by age, education, gender, race/ethnicity,and region. IFIC commissions Greenwald Research to conduct its annualFood & Health Survey. HEALTH STATUS, DIET& WELLBEING KEY FINDINGS FROM THE 2025 IFIC FOOD & HEALTH SURVEY Americans grade their personal diet as healthier than thediet of the average American, although by a smallermargin than in 2013. Nearly half of Americans describe their health asexcellent or very good, a declining trend since 2012. Since the inauguralIFIC Food & Health Surveyin 2006, Americanshave been asked each year to rate their overall health using aquestion modeled after the Centers for Disease Control andPrevention’s (CDC) Behavioral Risk Factor Surveillance System(BRFSS) survey question. This long-standing measure provides aconsistent lens for tracking changes in perceived health over time. In the2013 IFIC Food & Health Survey, Americans were asked toassign a grade to the healthfulness of their personal diet and to thediet of the average American. In 2025, 64% of Americans grade theirown diet as a B–or better, while only 24% give the same grade to theaverage American’s diet. In 2013, 67% graded their own diet a B–orbetter, but just 13% gave that grade to the average American’s diet.Compared to 2013, Americans grade their personal diets similarly butnow give higher marks to the average American’s diet. In 2012, when the question was revised in theIFIC Food & HealthSurvey, 60% of Americans rated their health as excellent (18%) or verygood (42%). That share peaked in 2013 at 62%, with 19% rating theirhealth as excellent and 43% as very good. Since then, however, self-reported health status has trended downward. Americans rate their diets as healthier in 2025 than in 2020. In 2025, fewer than half of Americans (49%) describe their health asexcellent (13%) or very good (35%), representing a notable 13-percentage-point decline from its peak. This sustained downwardtrend signals a meaningful shift in how Americans perceive theirhealth. In the 2020IFIC Food & Health Survey, Americans gave their own dietan average score of 59.0 out of 100. This score was similar totheHealthy Eating Index (HEI) 2020 scoreof58 for Americans ages 2+years, 57 for ages 19-59, and 61 for ages 60+ years. In