通过移动设备赋予女性微型企业家权力：巴基斯坦的调查结果

Empoweringwomenmicro-entrepreneurswith mobile Pakistan findings GSMAConnected Women TheGSMAisaglobalorganisationunifyingthemobile ecosystemtodiscover,developanddeliverinnovationfoundationaltopositivebusinessenvironments andsocietalchange.Ourvisionistounlockthefullpowerofconnectivitysothatpeople,industryandsocietythrive.Representingmobileoperatorsandorganisationsacrossthemobileecosystemandadjacentindustries,theGSMAdeliversforits membersacrossthreebroadpillars:ConnectivityforGood,IndustryServicesandSolutionsandOutreach. The GSMA’s Connected Womenprogrammeworks withmobile operators and their partners to address the barriersto women accessing and using mobile internet and mobilemoney services. Connected Women aims to reduce thegender gap in mobile internet and mobile money servicesand unlock significant commercial opportunities for themobile industry and socioeconomic benefits for women. At Ipsos we are passionately curious about people, markets,brands and society. We deliver information and analysis thatmakes our complex world easier and faster to navigate andinspires our clients to make smarter decisions. With a strongpresence in 88 countries, Ipsos employs more than 16,000people and has the ability to conduct researchprogrammesin more than 100 countries. Founded in France in 1975,Ipsos is controlled and managed by research professionals.www.ipsos.com Formoreinformation,pleasevisitwww.gsma.com/connectedwomen Thisactivityincludesadvancingpolicy,tackling today’sbiggestsocietalchallenges,underpinningthetechnologyandinteroperabilitythatmakemobile workandprovidingtheworld’slargestplatformtoconvenethemobileecosystemattheMWCandM360seriesofevents. For this study, Ipsos worked with the GSMA as a fieldworkpartner and, as such, is not responsible for the analysis orconclusions in this report. Weinviteyoutofindoutmoreatgsma.com Basis Research is a consumer research consultancy workingwith global clients to deliver insight activation. Our qualitativeteam tackles research briefs of all kinds, using a range ofinnovative methods to build bespoke methodologies for ourpartners. From conducting ethnographic deep-dives into harder-to-reach communities, to constructing novel ways to discusssensitive topics in challenging contexts, we draw from ourexperience to adapt to the unique challenges of markets in theglobal south. We have applied this expertise to our partnershipwith the GSMA, crafting an approach tailored to the specifics ofThe Mobile Gender Gap Report series. Author Alida Taghiyeva, GSMA ContributorsIsabelle Carboni, Abi Gleek, Nadia Jeffrie,Dominica Lindsey,ClaireSibthorpe PublishedMay 2025 This research and report have been funded by GatesFoundation. This report is part of a wider project onempowering women micro-entrepreneurs via mobile in low-and middle-income countries. http://basisresearch.co.uk For this study, Basis worked with the GSMA as a partner in thequalitative field research and analysis. The views expressed inthis report do not necessarily reflect those of Basis. Definitions In this report, the following definitions apply: Micro-entrepreneur: A self-employed individual working either full-time or part-time, with fewer than nine employees (paid orunpaid). Micro-entrepreneurs may work formally or informally. Mobile owner: “Mobile phone owner” and “mobile owner” are used interchangeably in this reportto mean a person who hassole or main use of a SIM card (or mobile phone thatdoes not require a SIM) and uses it at least once a month. The vastmajority ofSIM owners also have sole or main use of a handset. Mobile-for-business user: A mobile-for-business user is a micro-entrepreneur who reports having used a mobile phone tosupport their business. This could be by using their own mobile phone or borrowing someone else’s. Business use includesmobile use by both microentrepreneurs themselves and by any of their employees to support the business. Mobile gender gap: The gender gap in mobile phone ownershipand mobile internet use is calculatedusing the following formula: Mobile Internet user: A person who has used the internet on a mobile phone at least once in the pastthree months. Mobileinternet users do not have to personally own a mobilephone. Therefore, they can be non-mobile phone owners who usemobileinternet by accessing it on someone else’s mobile phone. Introduction Quantitative research:920micro-entrepreneurs in Pakistanwere surveyed on theirownership and use of mobile phonesforbusiness, and the barriers they faceas part of the annualquantitative GSMA Consumer Survey. This nationallyrepresentative survey of theadult population (aged 18 and over)was conductedbetween September and December 2022.Thequestions for micro-entrepreneurs were asked toanyrespondent who reported being self-employed(either full-time orpart-time) and had noemployees or fewer than nine (paid orunpaid).To achieve a larger sample size of micro-entrepreneurs,a booster sample of 500 microentrepreneurs was included usi