科技趋势报告，第1版

Executive The technology industry is navigating a period of significant macroeconomicpressures and growth challenges, with55% of tech companies expecting A clear trend is emerging:AI is central to navigating complexities anddriving our future success. An overwhelming90% of tech leaders agreeAI is vital for delivering on key priorities. A majority of AI’s impact lies The generative AI market alone is projected to reach an astounding$1.3trillion over the next decade, promising an additional$280 billion in newsoftware revenue. Investing in AI, especially agentic AI, is paramount for What You’ll Findin This Report For the first edition of the “Trends in Technology” report,Salesforce surveyed 450 tech industry professionals, includingC-suite executives, founders, senior vice presidents, directors, •Industry priorities and reactions to currentmacroeconomic factors•Why diversification of revenue streams, particularlytoward more consumption-based models, is top of mind•How tech organizations are adapting to rising Due to rounding, not all percentage totals in this report sumto 100%. All comparison calculations are made from total 450tech leaders surveyed worldwide Data in this report is from an anonymous survey conductedfrom April 28, 2025 through May 13, 2025. Respondentsrepresent 30 countries across 6 continents. All respondents Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .05 Chapter 1:Priorities and Challenges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06Chapter 2:A The Revenue Remix: The Industry Response to Growth Challenges. . . . . . . . . . . . .11Chapter 3:Happy Customers, Healthy Growth: Customer Experience Drives Revenue. . . . . . . .16Chapter 4:The Agentic Era Has Arrived . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Look Ahead. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 Survey Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 S A L E S F O R C E Executive Priorities and Challenges Industry leaders are prioritizing growth and innovation in the midstof uncertain macroeconomic circumstances. Many are hoping AIis the key to unlocking efficiencies, increasing revenue, and staying Reset. Rethink. Results. AI, customer experience, and therevenue remix are driving the Economic instability and increased competition have tech leaders lookingtoward new revenue models, particularly consumption-based, in hopesthat it will help drive revenue and combat the increased price of building Macroeconomic pressures andincreased competition haveignited a renewed focus on growth Drives RevenueRising customer expectations are creating challenges for tech Tech leaders are looking to AI asa way to help their organizationsachieve these goals. They hopethat these tools, alongside newrevenue models that help offset the companies that already struggle when it comes to balancinginvestments in product innovation with delivering a great customer The Agentic Era Has Arrived Tech leaders recognize the value of AI and are eager to implementAI capabilities, but many face challenges when it comes to dataquality, AI implementation, and a strong AI strategy.Only 45% of Priorities and Challenges S A L E S F O R C E Tech Leaders areOptimistic Amid an Economic Pressures Suggest the Industry’s Healthy OutlookMay Be Short-Lived The majority of tech leaders feel optimistic about the state of the industry Tech industry leaders came into 2025 feelingconfident that the instability of the past fewyears was coming to a close. Even so, today's Macroeconomic issues like inflation, highinterest rates, and tariff uncertainty are forcingthe industry to operate without the influxof VC investments or the runaway spendingmentality of the past. This uncertainty around Top business challenges Changing customer needs / expectations However, despite these macroeconomicchallenges, most tech leaders report feeling S A L E S F O R C E Efficient Growthand Product 01 Investments in Data, Security, and AI Align with Goals for Growth,Innovation, and Efficiency Tech industry leaders’ top priorities Today’s tech leaders have moved away from agrowth-at-all-costs mindset, focusing insteadon efficient growth and differentiation through While the focus on growth isn’t new, thecircumstances around it have changed.Economic uncertainty and increased investor As a result, leaders are looking to findefficiencies that might reduce costs andincrease productivity in hopes that this will Many are betting on AI to help strikethat balance. S A L E S F O R C E AI is the EngineBehind Industry Tech leaders’ investments in AI demonstratea belief tha