2010年欧洲旅游业——趋势与前景（2010年第二季度）

EUROPEAN TOURISM 2010Quarterly Report -Q2/2010 – Trends & Prospects EUROPEAN TOURISM in 2010: Quarterly Report (Q2/2010) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC) Copyright © 2010 European Travel Commission European Tourism in 2010: Trends & Prospects (Q2/2010) All rights reserved.The contents of this report may be quoted, provided the sourceis given accurately and clearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly accessible The designations employed and the presentation of material in this publication do Published and printed by the European Travel Commission19A Avenue Marnix (PO Box 25), 1000 Brussels, BelgiumWebsite: www.etc-corporate.orgEmail: info@etc-corporate.org This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) Photo: © VisitBritain. Callanish Stone Circle, Isle of Lewis, Outer Hebrides,Scotland, U.K. Foreword Executive Summary Industry and destination data showimproving, albeit mixed, marketperformance. Of the 28 countries reporting Hotel occupancy rates through May indicaterecovery is taking place across the region.In Northern and Western Europe, this Part of the mixed performance is related totravel disruptions as a result of the Icelandicash cloud in mid-April through early May.The airspace closures affected 6 million Globally, economic recovery remainsunderway with emerging economies in Asia However, growth in the second half of theyear is expected to moderate as the Fiscal conditions in European economieshave necessitated austerity measures in a Both the euro and sterling have weakenedsignificantly against the dollar, raisingprospects for global visits to parts of Europe Source : Oxford Economics/Haver Analytics The latest available industry surveys showcontinued optimism over the very near term. Tourism growth this year is expected to bemodest. After a 6% decline in visits last year, Growth will accelerate in 2011, when 2008visitor levels will finally be regained. Still, lower room rates combined withgenerally weaker currencies make Europe aparticularly attractive destination in the near Effects of the Ash Cloud On 14 April, 2010, Iceland's Eyjafjallajokull volcano spewed an ash plume whichspread broadly across European airspace. Concerns over engine safety causedan interruption in global air traffic to an extent not seen since 11 September,2001 and the largest breakdown in European civil aviation since World War II.The closure of large portions of European air space over the week 15-21 April(andsubsequent,sporadic closures)disrupted global travel,trade and The ash cloud fromIceland'sEyjafjallajokullvolcano caused the The European air space closure resulted in the cancellation of more than100,000flights through European airspace,more than half of the flightscompared to the previous week. This left millions of air passengers strandedaround the world and millions of would-be travellers at home. An estimated Over 100,000 flightswere cancelled, European flight cancellations % decline from same day previous week Manystranded travellers in Europe had the option of alternate modes oftransportation, generally auto or rail (but some by sea), or to remain in theirdestinations until air service resumed. Would-be travellers (who had not yet Stranded passengerspending as well asdeferred and alternate While the gross impact from the lost arrivals of scheduled travels indicates apotential cost to European destinations of €2.0 billion, once allowances for othertravel options and the spending of stranded travellers are made the net impactissignificantly smaller.For example,even though some resort operators higherrates.Data from STR Global showedrevenue per available room more than doublingfor the week ending 17 April at airport propertiesin Brussels and Frankfurt and more than 50% Thus,European destinations only felt anestimated 31% of the potential impact of lostvisitation, amounting to €641 million in lost sales.Totallosses for the aviation industry and Themajority of global impacts(56%)wereexperienced by Europe as all affected flightstouchedthe region.The Americas felt the 2010 Tourism Performance Summary Of 28 reporting countries, just 15 have posted international tourist arrivalsgrowth in the first several months of the year. This is remarkable given thedeclines experienced by most countries last year. Northern Europe in Inbound tourism spending (receipts) is generally underperforming visits asspending per visit remains below last year’s levels. Of nine reporting However, lodging data tell a more encouraging story of improvements invisitor demand, including both domestic and international use. All but threecountries report improvements in occupancy through May. However, pricing Source : TourMIS, ETC, *date varies (Mar-May) by destination Source : UNWTO Source : IMF