2014年欧洲旅游业——趋势与前景（2014年第二季度）

EUROPEAN TOURISM in 2014:TRENDS & PROSPECTS Quarterly Report (Q2/2014) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC) Copyright © 2014 European Travel Commission European Tourism in 2014: Trends & Prospects (Q2/2014) All rights reserved.The contents of this report may be quoted, provided the sourceis given accurately and clearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly accessiblewebsites,this should be done via a link to ETC's corporate website, The designations employed and the presentation of material in this publication donot imply the expression of any opinions whatsoever on the part of the Executive Data sources: This report includes data from the TourMIS database /http://www.tourmis.info, STR Global, IATA, AEA and UNWTO. Economic analysis and forecasts are provided by Tourism Economics andare for interpretation by users according to their needs. Published and printed by the European Travel Commission Rue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.org Email:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) Cover: Biking in Boka Bak Photo © National Tourism Organisation of Montenegro Foreword Momentum continues for European tourism in the pre-summer period Datafor the pre-summer period confirm handsomegrowth for European tourism this year. The persistentappetite for European tourism – from both intraregionaland overseas markets – boosts growth in the region, and Virtuallyall 22 ETC members reporting internationaltourism data through March-June show continued growthinto 2014 (figure in the middle). Overnights persistentlygrow at a more moderate pace than arrivals, as demandforshorter breaks outside the main holiday season Nordic countries are set to grow fast, after a few years ofsubduedactivity in the region.Iceland continues itsstronggrowth(+31%)and outpaces the noteworthydouble-digitgrowth of Sweden(+12%)and Denmark Balticcountries also rank among the fastest-growingdestinations, with Latvia and Lithuania (both at +17%)postingdouble-digitgrowth.Thelatterachievedsignificant increases in 7 out of 10 of its largest source In the Balkans, improved air capacity boosts internationaltourist arrivals to Serbia (+15%), while Croatia (+11%)benefits from the recovery of the Italian market. As moredata become available, softer growth is expected for this Europe’s largest source markets lay a solid foundation for growth Fromwithin Europe,established source markets are making a steady contribution tointernational tourism growth. Favourable prospects also come from Italy and possibly France,especiallyif looking at the imminent summer season.Rising optimism for an eventual economic recovery appears to have encouraged an increasing number of Italians to travelabroad during the first three months of 2014. Compared to the same period in 2013, outbound tourism grew by 5%, and expenditure was up by an encouraging 13%1.Similar dynamics canbe observed in the French market, despite a persistently stagnating economy. According to a Travel from Russia remains strong, but demand is expected to soften towards the end of theyear,reflecting declining confidence of Russian consumers about their future economicsituation. At present, a large number of ETC destinations report solid growth from this market, A more positive picture is emerging for travel from long haul markets. Solid growth in the USeconomy, coupled with improved unemployment figures, brighten the outlook for 2014. Air reservations grew by 5%3during the first five months of this year, when compared to sameperiod in 2013. In this market, Europe continues to consolidate its long-dominant share ofoverseas travellers, currently at just above 40%. Unexpected growth has also come fromJapan, in line with recent positive signals from this country’s economy. Air bookings to Europe Challenging traditionally-held perceptions as a key to success There is growing optimism that the upcoming peak summer season will consolidate preliminarypositive expectations for 2014. International tourism is experiencing healthy growth worldwide,and European destinations proved successful in tapping the sector’s potential. Yet, Europe’s “In an increasingly vibrant landscape, marked by new players, technological innovation andrapidly changing consumers, the need arises to challenge traditionally-held perceptions ofDestination Europe,” said Eduardo Santander, Executive Director of ETC. “In key long-haul Valeria Croce, ETC Executive UnitETC Market Intelligence Group 1Source: Banca d’Italia.2Source: Ipsos.3Source: ForewardKeys. 2014 Tourism Performance Summary Strong growth in internationaltouristarrivals and nightshascontinuedacross most of Europethroughout the first half of 2014, reflective of an ever-improving macroecon