2015年欧洲旅游业——趋势与前景（2015年第二季度）

EUROPEAN TOURISM in 2015: Quarterly Report (Q2/2015) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC) Copyright © 2015 European Travel Commission European Tourism in 2015: Trends & Prospects (Q2/2015) All rights reserved. The contents of this report may be quoted, provided the sourceis given accurately and clearly. Distribution or reproduction in full is permitted forown or internal use only. While we encourage distribution via publicly accessible The designations employed and the presentation of material in this publication do Data sources: This report includes data from the TourMIS database /http://www.tourmis.info, STR Global, IATA, AEA and UNWTO. Economic analysis and forecasts are provided by Tourism Economics and Published and printed by the European Travel Commission Rue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.orgEmail:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) Cover: Ruins of the ancient city of Kourion, CyprusCopyright belongs to Kirill__M In memoriam Mr Tom Ylkänen Foreword Sustained growth for European tourism in 2015 Growth remains solid at the beginning of the yearconfirming the continued positive performance ofEuropean destinations. Positive results before the The vast majority of reporting ETC destinationsrecord increased numbers of international tourists arriving in the first five months1compared to thesame period last year. Destinations registering asubstantialincreaseareIceland(+30%), Amongst Europe’s most popular destinationsGermany (+5%), Spain (+4%), Italy (+4%) and theUK (+3%) see handsome growth in internationalarrivals, with the peak travel season yet to begin. Some destinations continue to feel the slowing ofRussiantraveldemand.Finlandseesitsinternational tourist arrivals slump (-11%), beingstrongly affected by dwindling numbers of Russianholiday-makers.Arrivals in Baltic countries are Overall, European air traffic continues to grow in2015 with Revenue Passenger Kilometres (RPK)increasing by 5% as compared to the same periodlast year and in spite of economic uncertainties Source: Compiled by UNWTO from IATA Growth momentum projected from largest long-haul market Outbound flows from the largest European source markets have gained momentum inthe first months in 2015 contributing to the resilience of the European tourism sector.Although the Eurozone is still facing economic challenges and uncertainties, this doesnot appear to suppose a drawback for travel-hungry citizens from Germany, theNetherlands, France and Italy who are positively stimulating the tourism sector this Economic indicators suggest a positive recovery in the USA in 2015 as the countryshows signs of a solid rebound supported by a stronger US dollar, higher disposable income, an increase in power spending, and business and consumer confidence. As amatter of fact, this dispersed concerns few months back when GDP fell sharply. Inaddition, according to the World Economic Outlook report2, growth is expected toreach 3.1% percent in 2015. Additionally, a weaker euro will keep posing an upturn in As expected, the Russian outbound travel market remains lower facing difficulties tolevel off while the economy is still expected to suffer a deep backdrop this year. Adecrease in oil prices and the consequent plunge in the rouble against the euro areexpected to hit European tourism destinations in 2015 while international sanctionshave already affected on the tourist industry. Foreign travel has become costly for Fostering competitiveness at a pan-European level Internationaltourism worldwide is experiencing growth primarily driven by theperformance of advanced economies and long-haul markets. The travel and tourismsector still remains Europe’s main driver of growth under the cloud of socio-economic “In order to remain the world’s first tourist destination, Europe must respond to shiftingpatterns in global tourism capitalizing on the potential of tomorrow’s outbound travel 2015 Tourism Performance Summary The bulk of reporting countries have continued to welcome increasing numbers offoreign visitors as well as foreign visitor nights according to data for the first fourmonths of 2015. A weaker than average euro continues to aid price attractiveness forEurozone destinations. A recent study by Tourism Economics estimates that thedollar’s2015 appreciation will result in European inbound arrivals being 1.1% higher Foreign visits to select destinations However, it should be noted that these year-to-date trends remain in their infancy,covering what is low season for many destinations. As such, growth rates shown in Top performers in 2015have changed little from those of 2014 with Iceland inparticular managing to sustain, for the third consecutive year, growth in foreign visits inexcess of 30% based on the first five months