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EUROPEAN TOURISM IN 2016: Quarterly Report (Q2/2016) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC)byTourism Economics (an Oxford Economics Company) Copyright © 2016 European Travel Commission European Tourism in 2016: Trends & Prospects (Q2/2016) All rights reserved. The contents of this report may be quoted, provided the source is given accuratelyand clearly. Distribution or reproduction in full is permitted for own or internal use only. While we The designations employed and the presentation of material in this publication do not imply the Data sources: This report includes data from the TourMIS database (http://www.tourmis.info), STRGlobal, IATA, AEA and UNWTO. Economic analysis and forecasts are provided by Tourism Economics and are for interpretation by Published and printed by the European Travel CommissionRue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.orgEmail:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) TABLE OF CONTENTS 3.1 Air Transport ........................................................................................... 123.2 Accommodation...................................................................................... 16 4.1 Key Intra-European Markets................................................................... 174.2 Non-European Markets........................................................................... 21 5. Origin Market Share Analysis......................................................................... 24 5.1 United States........................................................................................... 255.2 Canada.................................................................................................... 265.3 Mexico..................................................................................................... 275.4 Argentina................................................................................................. 285.5 Brazil ....................................................................................................... 295.6 India ........................................................................................................ 305.7 China....................................................................................................... 315.8 Japan ...................................................................................................... 325.9 United Arab Emirates .............................................................................. 335.10 Russia ................................................................................................... 34 6.1 Overview ................................................................................................. 356.2 Eurozone................................................................................................. 386.3 United Kingdom....................................................................................... 396.4 United States........................................................................................... 406.5 Japan ...................................................................................................... 416.6 Emerging Markets ................................................................................... 42 7.Appendix 1..................................................................................................... 45 8.Appendix 2..................................................................................................... 47 FOREWORD AN IMPRESSIVE DEBUT FOR AN UNCERTAIN FUTURE The current scenario in Europe points towards sustained growth amid a volatilepolitical and economic environment in the first trimester of the year. Tourismdemand from both intra-regional and overseas markets follow an upward trendresulting from the unrelenting efforts of European destinations to increase off- Based on latest data available, 29 reporting destinations saw a bumperincrease in arrivals with 1 in 2 recording double-digit growth compared to thesame period last year. Iceland (+35%), continues to enjoy robust results aidedby transatlantic routes encouraging visitors to spend some time exploring the Strong growth early this year was also driven by Ireland (+17%), Romania(+16%) and Serbia (+15%). Notable is the performance of traditionalMediterranean summer destinations like Portugal (+14%) and Spain (+13%), asboth are hitting records outside peak seasons. Strong growth across the region Arrivals to Turkey continue to slump (-16%) affected by the continuous wanefrom the Russian market amid security concerns. The recent terror attack in thecountry’s busiest airport, Atatürk and the travel alert issued by the US Department of State1warning US citizens about risks of travel to Turkey are expected to impact the