2021年欧洲旅游业——趋势与前景（2021年第二季度）

EUROPEAN TOURISM:TRENDS & PROSPECTSQuarterly report (Q2/2021) A report produced forthe European Travel Commission Copyright © 2021European Travel Commission EUROPEAN TOURISM: TRENDS & PROSPECTS (Q2/2021) All rights reserved. The contents of this report may be quoted, provided the source is given accurately andclearly. Distribution or reproduction in full is permitted for own or internal use only. While we encourage dis-tribution via publicly accessible websites, this should be done via a link toETC's corporate website,referring The designations employed and the presentation of material in this publication do not imply the expression of Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,ForwardKeys,Google Trends,UNWTO, andTransparent. Economic analysis and forecasts are provided byTourism Economicsand are for interpretation by users according to their needs. Published by the European Travel CommissionRue du Marché aux Herbes, 61, 1000 Brussels, Belgium Website:www.etc-corporate.org Email:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:View of Bern. View of the riverAare Image ID:1316619692 Copyright:PPVector FOREWORD Despite a sluggish start, the Covid-19 vaccine rollout is rapidlygathering pace across Europe, signifi-cantly boosting consumer and travel confidence. European destinations are already capturing strongpent-up demand from prospective vaccinated travellers, especially those coming from the US. In ad-dition to this, we haveobserved in recent months the strong correlation between the easing of travelrestrictions and an upsurge in air bookings to certain destinations, increasing the possibility of a great The recovery of the tourism economy will not be possible without the revival of the travel sector,which despite the improving epidemiological situation, must still adhere to the health and hygieneprotocols (wearing masks, physical distancing, etc.) which will remain in place for the foreseeablefuture. Consumer trends continue to revolve around travelling closer to home and “staycations”, cou- Meanwhile, domestic travel has so far supported the void left by international inbound travel to Eu-rope and has the potential to be a bridge to recovery in those destinations that are not highly de-pendent on international tourism. It is a fact that the pace of recovery will differ from country to In the effort toestablish the “new normal” in the coming months, destinations are called on to de-velop a more coordinated approach to lifting travel restrictions across Europe, harmonise globaltravel requirements and communicate clear and consistent messages to those willing to visit Europe.It is imperative not to let our guard down despite encouraging signs, and destinations must continue The most recent edition of theEuropean Tourism Trends & Prospectsreport continues to monitor thepath to recovery and the impact of the Covid-19 pandemic on the tourism industry and the wider Jennifer Iduh (ETC Executive Unit) TABLE OF CONTENTS FOREWORD............................................................................................................................................4TABLE OF CONTENTS...........................................................................................................................5EXECUTIVE SUMMARY.........................................................................................................................61. TOURISM PERFORMANCE SUMMARY 2021...................................................................................92. GLOBAL TOURISM FORECAST SUMMARY...................................................................................133. RECENT INDUSTRY PERFORMANCE............................................................................................14AIR TRANSPORT...................................................................................................................................14ACCOMMODATION..............................................................................................................................184. SPECIAL FEATURE: LONG-HAUL TRAVEL RECOVERY...............................................................21 EXECUTIVE SUMMARY TOURISM REBOUND FEELS WITHIN SIGHT AHEAD OF THE SUMMER SEASON European travel demand remained weak in early 2021 as international tourist arrivals dropped 83%in the first quarter of the year compared to the same period in 20201. The gradual easing of re-strictions, the ramp-up in vaccinations in Europe,and the reopening of the EU to fully vaccinatedtravellers from third countries provide some momentum ahead of the peak summer months. Down- Mass vaccinations have been essential to kickstart travelsentiment with 54% of surveyed Europeansintending to book a trip once they have been vaccinated against Covid-192. This sent