共享许可证：公众对智能数据的需求是什么？

Licenceto Share:Building a Authors Charlie MercerPolicy DirectorStartup Coalition Marcus FosterHead of Policy CampaignsStartup Coalition AboutStartup Coalition Startup Coalition, formerly the Coalition for a Digital Economy (Coadec), is an independent advocacygroup that serves as the policy voice for Britain’s technology-led startups and scaleups. Startup Coalitionwas founded in 2010 by Mike Butcher, Editor-at-Large of technology news publisher TechCrunch, andJeff Lynn, Chairman and Co-Founder of online investment platform Seedrs. Startup Coalition worksacross a broad range of policy areas that matter the most to startups and scaleups: Access to Talent,Access to Finance & Regulation. PollingMethodology The data in this report is the result of polling commissioned by Startup Coalition and conducted by PublicFirst. Fieldwork was conducted online between 14–17 November 2025, with a sample of 1,067 UKadults. All results are weighted using Iterative Proportional Fitting (‘Raking’) by interlocking age andgender, region, and social grade to nationally representative proportions. Public First is a member of theBritish Polling Council (BPC) and abides by its rules. For more information, please contact the PublicFirst polling team at polling@publicfirst.co.uk. Acknowledgements Thanks to the startup founders who contributed to this report, and particularly to the featured casestudies. Thanks to the experts who contributed and to Beauhurst for providing underpinning data. ExecutiveSummary The Smart Data economy is already taking off, and the passage of the Data Use and Access Act in 2025now lays the groundwork for it to soar. As the market delivers these use cases in earnest, assessingwhere to use these new powers is now key for the UK Government, and in early 2026 it will publish anew Smart Data roadmap. This report brings two new bits of evidence to help guide this next phase. First, new nationally representative polling conducted by Public First shows that public demand for SmartData is strong and consistent. ●Three-quarters told us they share their data at least some of the time, and two-thirds want data tomove seamlessly across the services they use.●Twice as many people support companies sharing limited data securely to make services moreefficient (46%) as oppose it (22%).●Financial services firms are the most trusted to use data(80%trust),with governmentdepartments (73%) and energy suppliers (69%) just behind. Public support, however, is conditional. 62% of people feel they lack control over how their data is used,with the main concerns being data privacy and security. Britswant the government to enforce data rights,set clear standards,and provide visible trustmechanisms. When asked about regulated Smart Data, half support the idea and only a small minorityoppose it. This demand means that the Government should practice what it preaches: if there is anopportunityto introduce interoperability across the economy through Smart Data,it should.Werecommend that they start with ticket resale and driving test booking. Second, we quantified the UK’s Smart Data startup sector for the first time. 214 UK firms are deliveringSmart Data-driven services across the economy. Combined, firms have raised £3.2bn and are worth£5.4bn. Open Finance dominates, constituting 77% of the value of the whole sector, and the lesson fromOpen Banking is unmistakable. 93% of Open Banking investment followed government intervention:when the government sets pro-competitive rules that open up data, investment surges and innovationaccelerates. Smart Data is an economic opportunity for the UK. Consequently, we restate the prioritysectors of finance, energy and property, and advocate for exploratory work in retail and transport. Taken together, the polling and startup data show that Smart Data is both a response to public demandand a significant growth opportunity. Smart Data schemes can help the government lower costs throughtransparency, combat fraud, improve service quality and open up markets. Our conclusion is simple: let the market deliver Smart Data wherever possible, and let the governmentintervenewhere structural barriers or public-interest goals require it.Our roadmap recommendsprogressing priority schemes in finance, energy and property; deploying Smart Data to deliver in-trainpolicy (such as ticketing and driving tests); exploring new schemes in retail and transport; and creating across-economy governance body to coordinate standards and accreditation. With the Data Use and Access Act now in force and a new Smart Data strategy due in 2026, theUK has a rare opportunity to turn widespread public behaviours and early-stage innovation into aworld-leading Smart Data economy. Introduction Introducing Smart Data is critical to unlocking the full potential of the UK’s digital economy. Today, consumer and business data remain siloed and underused, often trapped by incumbents with littleincentive to enable real-time sharing. Sm