2025年体育技术报告

NEW YORK | LONDON | LOS ANGELES | PARIS | MUNICHSAN FRANCISCO | BERLIN | DUBAI PROVEN TRACK RECORD IN SPORTS TECH M&A AND GROWTH FINANCING ADVISORY ANNUAL MEDIA AND ENTERTAINMENT SUMMIT C-SUITE EVENT FOR SPORTS, MEDIA AND ENTERTAINMENT INVESTMENT INDUSTRY Annual investment industry leadership summit in NYC•Preeminent, “must-attend” event for sports, media and entertainment professionals •200+ invitation-only C-Suite attendees comprised of leading growth stage firms, strategic buyers, Venture Capital andPrivate Equity firms A THOUGHT LEADER IN SPORTS TECH DEAL MAKING OUR INSIGHTS AND EXPERTISE ARE HIGHLY REGARDED AND FOLLOWED BY THE INDUSTRY ERIC WARD MICHAEL METZGER MANAGING PARTNERLOS ANGELES MOHIT PAREEK PARTNERLOS ANGELES +1 310 696 4006mohit.pareek@drakestar.com LANDMARK YEAR FOR SPORTS TECH HIGHLY ACTIVE SPORTS TECH DEAL MAKING 2025 SUMMARY •2025 was an unprecedented year for sports-tech, with $200B in announced deal value across 1,000+deals and a wave of mega-mergers, capped by a record $14.3B in sports tech private financings, thelargest ever, with several $1B+ mega financings. •With $156B in disclosed deal value over 450 announced deals, M&A activity was intense, driven by largemega deals and strong consolidation across youth sports, performance analytics, media rights andprediction markets; Headline transactions included Netflix’s $82.7B proposed acquisition of Warner Brosand EA’s $55B acquisition by Saudi PIF / Silver Lake, alongside notable deals such asPrizePicks/Allwyn ($4.15B), Excel Sports / Goldman Sachs ($1B) and PlayHQ / Alpine Investors, where Drake Starserved as the exclusive sell-side advisor. •A record $14.3B was raised across 500 private placements, led by DAZN’s $2.4B financing (across 3rounds), with additional landmark raises inPolymarket($2.2B over 2 rounds), Mari ($2B), Kalshi ($1.5Bacross 3 rounds), Oura ($900M), NEP Group ($700M), CR Fitness ($350M) andTeamworks($235M). •While the number of financings declined versus last year, aggregate deal value more than doubled,underscoring growing investor conviction in larger bets on sports tech; early-stage financings stillrepresented 82% of total deals, but mid-to late-stage activity inflected sharply with 23 raises of $100M+(a four-year high), led by Wearables & Performance Enhancements and Fan Engagement / Experiencein deal count, and by Fantasy, Esports & Betting in capital raised. Top investors included Bolt Ventures,and Accelerate Ventures across early to late rounds, with Alumni Ventures, Old Tom, Apex Capital, andCourtside VC leading the seed stage. •With $12B in new funds raised, sports tech remained a magnet for capital, with nearly double the newmoney for sports and media strategies versus 2024, as major PE firms (Apollo, TPG, Sixth Street, ArielInvestments, etc.) launched new or follow-on sports-focused funds and venture / growth investors addedmeaningful dry powder via Apex Capital’s $350M growth fund and Monarch Collective’s $250M debutfund. CVC launched Global Sports Group, consolidating $13.6B in assets including LaLiga, Ligue 1, SixNations, Volleyball World, United Rugby Championship and WTA Ventures for blockbuster bundledrights and sponsorships. •Public markets IPOs re-opened with Comcast listing Versant as a separate entity and StubHub’s $800MIPO, alongside a broad wave of debt refinancings across key industry players includingEntain, Flutter,Sinclair and Intralot. RECORD DEAL ACTIVITY IN 2025 23$100M+ PP deals in2025 1.5xGrowth in PP Deal Value2025 vs 2023 14$500M+M&A dealsin 2025 4.8xGrowth in M&A Deal Value2025 vs 2023 39%Growth in # ofM&ADeals2025 vs 2023 M&A ACTIVITY: 2025 450 ANNOUNCED DEALS AND $156.0B IN DISCLOSED DEAL VALUE TOP 10 DISCLOSED M&A TRANSACTIONS 450 DEALS AND $156.0B IN DISCLOSED DEAL ACTIVITY CONTINUED LARGE INFLOW OF PRIVATE CAPITAL IN 2025 500 ANNOUNCED DEALS AND $14.3B IN DISCLOSED DEAL VALUE SPORTS TECH-FOCUSED PE FUNDRAISING 2025 $10.4B+ OF NEW CAPITALRAISED SELECT 2025 ANNOUNCED FUNDS Dave Checketts $5.00B $1.20B •Cynosure I Checketts Sports Capital is targeting fundcommitments for up to $1.2B to invest in sports assets acrossprofessional/collegiate sports teams, leagues, venues/facilities,sports technology, and media rights. •Apollo Global Management launches a permanent $5B strategicsports investment vehicle which will primarily focus on lendinglong-term capital to sports clubs and leagues. Apollo is alsoconsidering owning stakes in sports teams. •The private equity fund resulted from a strategic collaborationbetween Dave Checketts, ex-President of numerousprofessional sports teams, and The Cynosure Group, a privateinvestment fund founded by the Eccles family which has alongstanding support of Utah sports. •In Q4, Apollo became a majority shareholder of Atletico Madrid,a leading soccer La Liga club. Additionally, Apollo also acquireda minority stake of Wrexham AFC and provided financing for theredevelopment of the stadium. $1.00B •Halo Experie