2026年创意趋势报告

Contents The Next Frontier of Creativity17Local FlavorAll the Feels21Do What's Right for YouConnectioneering22 A New Era of Creative Possibility Foreword for how ideas are created and experienced. Adobe's annualtools. They're building systems that bring people, ideas, andCreative Trends report has become an essential guide forworkflows together in a more connected, collaborative way.creative professionals everywhere, helping themThey're finding ways to move faster with Al without losingunderstand where visual culture is headed and how to staythe heart of what makes their work meaningful.ahead of it.We hope this report gives you a fresh perspective, inspiresThis 2026 report explores the visual styles, cultural signals,new ideas, and helps you stay ahead of what's next. Let's get into it. and emerging aesthetics shaping the future. From arenewed focus on human connection to the rise of surreal,sensory-driven design, these trends reflect a creativelandscape in motion.Deepa SubramaniamVice President, Product Marketing for CreativeAcross industries, creative leaders are navigating a perfect Professionals, Adobe the transformative rise of Al. As a result, ideas now travelfrom their initial spark to widespread impact in entirelynew ways, opening exciting directions with limitlesspotential. The Next Frontierof Creativity breakthrough goes far beyond technology - it's how people are usingit. From authentic storytelling to imaginative, Al-driven worlds, creativityis expanding into adventurous new territories. visual content critical in their business and rely on it for keycommunications. As new possibilities emerge, expectations continue torise. Content needs are growing 5x-20x, but the good news is we nowhave the tools, technology, and talent to keep up. Those whounderstand the latest trends and research will help their businesses findfresh ways to connect, move, and inspire.Our 2026 Creative Trends report was developed through extensive Adobe Creative Cloud communities. While last year was markedthoughtful blend of innovation and intention.We've identified four styles and themes shaping the visual language of while still embracing our humanity. Which one is right for your brand?That's for you to discover. One thing is for sure - it's going to be an Visuals ThatEngage the Senses with larger-than-life visuals that leapand taste you need to craft visualsoff the screen and demand yourwith depth and detail.attention. Big, bold, and nearlyWhen you're working with Al, thisoverwhelming, this approach focusesmeans designing prompts that doon multisensory responses to makemore than just describing howbrand personality impossiblesomething looks. They hint at howit might feel, sound, or smell. ForAs a recent study by The Drumexample, let audio take the mood shutdown, people have had an insatiable desire to haveall their senses engaged. We are living in a crowded visuallandscape, so people expect images to deliver more thanever before.Brenda Milis expect as many of their senses to bematter how visually stunningas engaged as possible whensomething is, the experience isexperiencing something new.incomplete if it stops there. A recent study published in theCorporate Reputation Review foundthat engaging multiple sensessignificantly enhanced brandexperience and customer satisfactionamong Chinese consumers. It turnsout, this is a global trend. 65%of customers want brands to wow them without-of-the-box campaigns49% are more likely to buy from brands that make Audiences crave more than visuals - they crave meaning. Craft content that inspires and resonatesby using secure, commercially safe Al modelstrained on your brand's authentic aesthetic to leavea lasting impression. textures with multisensory designs using artist-designed templates. your human touch to get the feels just right - tryvariations to quickly scale your creative capacity away to macro shots that make your mouth water,this Adobe Stock collection is hand-curated to giveyou All the Feels and awaken your audience's senses. Images That StirEmotions andSpark Connection based on emotions, persuasiveideas can start with a simple aim -to remind us of the feelings thatunite us. Connectioneering conveysauthentic emotions throughintentional craft. Its power lies incarefully setting up moments thatbridge regions and industriesbecause the takeaway is universal. viewers willstop noticing brandingand start feeling the messageFocusing on shared joy, inspiration,or affection immediately creates aconnection to some of the mostprofound and meaningfulexperiences. For example, in video,music that captures the moodamplifies the emotions of themoment. Every element reinforcesthe core spirit of the work to makethe payoff that much more powerful. special, valuable things that make us human.Brenda MilisPrincipal of Consumer and Creative Insights, Adobe Adobe The more you establish an emotionalconnection with your audience, the of consumer decisions are driven by an