2025年假日购物季：电子商务应用与品牌如何实现增长

Sensor TowerPowering Intelligence Behind the Global Digital Economy Sensor Tower is the leading source of mobile app, digitaladvertising, retail media, and audience insights for the largestbrands and app publishers across the globe. Sensor Tower’s award-winning platform delivers unmatchedvisibilityinto the mobile app and digital ecosystem,empowering organizations to stay ahead of changing market helped marketers, app, and game developers demystify themobile app landscape with visibility into usage, engagementand paid acquisition strategies. Today, Sensor Tower’s digitalmarket insights platform has expanded to include Audience,Retail Media, and Pathmatics Digital Advertising Insights,helping brands and advertisers understand their competitor’s Sensor TowerOur Customers Top publishers trust Sensor Tower insights to grow their business. Sensor TowerSolutions AudienceInsights App PerformanceInsights App AdvertisingInsights Pathmatics DigitalAdvertising Insights into your existing, competitor,and potential new audiences. into the digital ad ecosystem. into the mobile app ecosystem. into paid user acquisitionstrategies. and impression estimates, SOV, andmore across key channels, like:Facebook, Instagram, X (formerlyTwitter), OTT, YouTube, display,video, and others. consumers are actuallyinteracting with (appengagement) AND which adsthey’re seeing (ad exposure). regional share of voice (SOV)across apps and the biggestmobile app ad networks, topadvertisers, publishers, creatives, downloads, and revenue; activeusers, demographics, retention,sessions, and time spent; appratings and reviews, keywords,search ads, and more. Sensor TowerSolutions Video GameInsights GamingInsights Pathmatics RetailMedia Insights Advanced UsageInsights and Console platforms look into the mobile gamingecosystem. insight into on- and off-site retailmedia network investments look into app user engagement. like sales, revenue, DAU, and MAUfor over 140,000 PC and Consolegames across 100+ global markets.Analyse shifts in player behaviourto uncover critical intelligence onplayer acquisition and retention. revenue, RPD, and ARPDAUbeyond the top-level category(Lifestyle & Puzzle) and can drilldeeper into genres (Puzzle,Arcade, etc.) and sub-genres(Swap, Word, etc.). mix, share of wallet, impressions,and SOV for brands and productsacross retailers – gaining a covetedview into the co-branded digital adecosystem and retail media user; time spent; time of day; daysused per time period; new,retained, resurrected, and churneduser trends; and cohort usageoverlap. Sensor TowerExecutive Summary This report provides an in-depth analysis of the global eCommerce appmarket as we head into the 2025 holiday shopping season – covering recentdownload trends, shifts across major regions, category performance and topeCommerce app rankings worldwide. It also analyses digital advertisinginvestment patterns and showcases case studies highlighting how global Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads and downloads from third-partyAndroid app-store. Google Play is not available in Mainland China. Sensor TowerData & Methodology Sensor Tower’sPathmaticsempowers you to uncoverinsights into the digital advertising ecosystem, minimiseineffective ad spend, and enhance the precision of youradvertisingcampaigns.With Pathmatics,you gainvisibility into the digital advertising landscapes acrossmarkets including the United States, Australia, Brazil,Canada, France, Germany, Italy, India, Japan, Mexico,New Zealand, Spain, South Korea, and the UnitedKingdom.Pathmatics provides comprehensive and utilises statistical sampling methods to estimate theimpressions, cost-per-thousand impressions (CPM), andexpenditure associated with each creative. Agenda Introduction/OverviewData & Methodology Global Overview of the eCommerce App MarketPerformance of Leading eCommerce Apps Globally & in APAC091207 Global Overview of theeCommerce App Market eCommerce App DownloadsContinue to Climb Globally– Up Over 45% Since 2019 From 2019 to 2025, eCommerce app downloads grewfrom 4.36 billion to 6.35 billion globally – an overallincrease of more than 45%, with a compound annualgrowth rate (CAGR) of approximately 6.5%. established a foundation for the long-term growth ofeCommerceapps.As user penetration approachessaturation in major markets, the growth focus is shifting sourcesof incremental growth.Meanwhile,AI-drivenrecommendations and short-form video commerce areshaping the next wave of competition for global mobile duplicate downloads and downloads from third-party Android app-store.Google Play is not available in Mainland China. eCommerce App Growth Shifts From Mature Markets Toward Emerging Regionsin 2025 Note:Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloa