假日季购物热潮与网络星期五成效最大化

       
   Walmart and others lose Cyber 5traffic share34Carve Designs drives Cyber 5 successby focusing on gifting40 EDITOR’S NOTE7 facts key to understanding 2024’s historic Cyber 5 for ecommerce3Cyber 5 online sales grew 8.2% in 20248How retailers used promotions and techto set new records during the Cyber 516 SPONSORS Fast-paced data and analytics drivesuccess in the busiest seasons6Winning customers with winningdigital experiences14With the right tools, brands can reapthe rewards of the Cyber 5 year-round21 Consumers share Cyber 5 holidaygift buying experiences23 Just 10% of top online retailers abstainfrom Cyber Monday promotions31 CHARTS Cyber Monday remains busiest day for ecommercein the Cyber 59Black Friday eats into Cyber Monday’s shareof Cyber 5 sales12Thanksgiving weekend in-store and onlineshoppers by day13What percentage of your holiday gift buying to datehave you completed online?24What percentage of your holiday gift buyinghave you completed?24How would you describe your pre-Thanksgivingshopping?25Did you shop online during any of the following times?26Why did you choose to shop with specific retailersduring the Thanksgiving to Cyber Monday timeframe?27 While shopping over the five-day retail holidayspanning from Thanksgiving to Cyber Monday,did you do any of the following?29 While shopping over the five-day retail holidayspanning from Thanksgivingto Cyber Monday,did you encounter or do any of the following?30Cyber Monday promotions remain widespread31All discount types get more popular on Cyber Monday32Top retailers lose Cyber 5 traffic share35Amazon loses traffic share during Cyber 536Black Friday provides largest traffic bump37Amazon leads ecommerce sites inBlack Friday web traffic38Black Friday gives Top 1000 retailersbiggest traffic gains38 7 FACTS KEY TO UNDERSTANDING2024’S HISTORIC CYBER 5FOR ECOMMERCEEDITOR’SNOTE In 2024, online retailers and customers alike waited it out throughthe Cyber 5, which includes Thanksgiving and the four days thatfollow. Shoppers wanted deals, which they had been waiting for During each of the five days, shoppers set new spending records.While some outcomes were predictable, such as online spendingreaching its peak on Cyber Monday, other developments showed Ultimately, the Cyber 5 revealed that consumers stillwanted to buy online, even in a year that wasclouded by economic uncertainty and inflation.This year, Digital Commerce 360’s recap of the MAKING THE MOST OF THE HOLIDAY SEASON RUSH AND CYBER 5 RESULTS To understand the Cyber 5’s significance in 2024, we recommend 1. U.S. consumers spent a record $41.1 billion online during the Cyber 5 Online sales were up 8.2% year over year, according to analysisfrom Adobe Analytics. That was good enough for an all-timerecord across all five days, individually and combined. Notably, 2. Thanksgiving and Black Friday online saleswere up the most among Cyber 5 days Among all the days in the Cyber 5 this year, Black Friday saleswere up the most — 10.2% year over year — to hit $10.8 billion.Thanksgiving was right behind — up 8.9% year over year — to 3. Black Friday grew its share of Cyber 5 sales While other days lost a share of Cyber 5 sales that they held in2023, Black Friday managed to claim a slightly larger piece ofthe pie. The day’s online sales accounted for 26.3% of the 4. Cyber Monday was the most successful day ever for U.S. ecommerce Despite Black Friday’s good fortune, Cyber Monday still lived upto its name, bringing in $13.3 billion for online merchants. Thatwas a new record for the day, and high enough to make Dec. 2, MAKING THE MOST OF THE HOLIDAY SEASON RUSH AND CYBER 5 RESULTS 5. The total number of online shoppers during the Cyber 5 was down 2024 may have been a record-breaking year for online spending, andthe volume of consumers shopping in physical stores was up. However,197 million people shopping online during the Cyber 5 in 2024 was 6. Only 1 in 10 of top online retailers abstained fromCyber Monday promotions Most online merchants know they need to do something for CyberMonday, even if their individual strategies vary. Digital Commerce 360surveyed a selection of retailers from the Top 1000 Database, whichranks merchants in North America by web sales. The analysis revealed 7. Some of the largest online retailers lost their shareof Cyber 5 web traffic You can’t talk about online retail without mentioning Amazon.com,and unsurprisingly the ecommerce giant dominated once again in2024 when it came to web traffic. Amazon led its competitors with120.9 million website visits on Black Friday, according to Similweb.Moreover, Digital Commerce 360 analysis of Similarweb data showed — Brian Warmoth, Director of Editorial, Retail SPONSOREDARTICLE FAST-PACED DATA ANDANALYTICS DRIVE SUCCESS IN An executive conversationwithJay Topper, When web traffic peaks during the Cyber 5 and otherbusy sale