2025年连锁行业AI数字化应用人才供需调研报告

᪈㾱 ൘ӪᐕᲪ㜭AIᢰᵟ傡ࣘлˈᡁഭ୶、Ӫ᡽ษޫփ㌫↓䶒Ѥ␡࡫Ⲵ᥁ᡈоࡽᡰᵚᴹⲴᵪ䙷DŽᵜ⹄ウᰘ൘ሩ䘉аփ㌫Ⲵ⧠⣦ǃ䰞仈оਁኅ䐟ᖴ䘋㹼㌫㔏ᙗ䇺ᯝDŽѪᇎ⧠↔ⴞḷˈᵜᣕ੺䟷⭘Ҷᇊ䟿䰞ধ䈳ḕ⌅ˈሩ28ᇦ䴦୞䘎䬱Աъǃ283਽൘ṑᆖ⭏৺58ԭ儈ㅹ䲒ṑ䰞ধ䘋㹼Ҷᇎ䇱䈳⹄ˈᰘ൘Ӿӗъ䴰≲ǃ䲒ṑ׋㔉оॿ਼ᵪࡦйњ㔤ᓖˈ᨝⽪ᖃࡽӪ᡽ษޫⲴ⧠⣦ǃṨᗳ⸋⴮оᵚᶕਁኅ䐟ᖴDŽ ⹄ウਁ⧠ˈ୶、ࡽᖃAIᮠᆇॆӪ᡽ษޫᆈ൘ᱮ㪇Ⲵ㔃ᶴᙗཡ㺑о׋䴰呯⋏DŽ൘ӗъ䴰≲ㄟˈԱъሩ㜭ሶъ࣑䰞仈䖜ॆѪAI䀓ߣᯩṸⲴ༽ਸරǃᓄ⭘රӪ᡽䴰≲ᶱѪ䘛࠷ˈަṨᗳ㜭࣋ᵏᵋ੸⧠ࠪъ࣑⨶䀓>᷀࠶ᮠᦞ>ᐕާᇎ᫽Ⲵ␵Რቲ⅑DŽ❦㘼ˈԱъԕ䘁Ѿа㠤Ⲵޡ䇶˄96.4%˅ᤷࠪˈᖃࡽ䲒ṑ∅ъ⭏ᴰ㠤ભⲴ⸝ᶯ൘Ҿ㕪ѿⵏᇎ୶ъ൪ᲟⲴশ㓳DŽ൘䲒ṑ׋㔉ㄟˈ䈮〻᭩䶙㲭ᐢᲞ䙽੟ࣘˈնཊڌ⮉൘ቁ䟿䈅⛩ቲ䶒ˈᒦ䶒Ѥᐸ䍴࣋䟿н䏣˄86.2%˅ǃᇎ䇝䇮༷㕪ѿ˄75.9%˅оᮉᆖ޵ᇩᴤᯠ┎ਾ˄58.6%˅йབྷṨᗳࡦ㓖DŽ൘ᆖ⭏ᝏ⸕ㄟˈᆖ⭏ሩᆖҐAIᣡᴹ⎃৊ޤ䏓˄72.4%˅ˈնަᢰ㜭ਁኅ੸⧠ࠪн൷㺑⣦ᘱˈণ䙊⭘AIGCᓄ⭘ާᐕ㜭࣋ᕪˈ㘼уъBIǃRPAᐕާᓄ⭘㜭࣋ᕡˈфሶ㕪ቁᇎᡈ亩ⴞ˄41.3%˅㿶ѪᆖҐѝⲴᴰབྷഠ䳮DŽ ᴤѪޣ䭞ⲴᱟˈṑԱৼᯩሩਸ֌⧠⣦Ⲵ䇔⸕ᆈ൘ᱮ㪇࠶↗DŽԱъㄟ䇔Ѫу䰘䪸ሩAIӪ᡽Ⲵ␡ᓖ㚄ਸษޫ亩ⴞᲞ䙽㕪ս˄100%䇔Ѫᰐਸ֌˅ˈ㘼䲒ṑㄟ㲭䇔Ѫᴹቁ䟿ਸ֌ˈնҏ␡࡫䇔䇶ࡠᮉᐸ㕪ѿԱъᇎᡈ㓿傼˄93.1%˅઼Աъ䍴Ⓚᣅޕᤱ㔝ᙗн䏣˄72.4%˅ᱟ䱫⺽␡ᓖ㶽ਸⲴṩᵜ䳌⺽DŽ 㔬кᡰ䘠ˈᵜᣕ੺䇔Ѫˈ⹤䀓ᖃࡽഠໍາⲴޣ䭞൘Ҿ䀓ߣӪ᡽ษޫփ㌫оӗъ䴰≲ޘ䶒㝡㢲Ⲵ䰞仈ˈަṨᗳ⯷㔃㺘⧠Ѫᇎ䐥呯⋏DŽѪ↔ˈᣕ੺ᨀࠪᓄᶴᔪањ⭡䲒ṑǃԱъǃ㹼ъॿՊйᯩ㚄ࣘⲴӗᮉ⽮ॿ਼㛢Ӫᯠ⭏ᘱDŽሩ䲒ṑ㘼䀰ˈṨᗳ൘Ҿᇎ⧠Ӿ⸕䇶Րᦸࡠ㜭࣋ກ䙐Ⲵ޵⏥ᔿॷ㓗ˈ㌫㔏ᙗൠ䟽ᶴ䈮〻փ㌫ǃࡋᯠᮉᆖ⁑ᔿǃᔪ䇮ৼᐸර䱏Խᒦ޽䙐ᇎ䇝⧟ໍາDŽሩԱъ㘼䀰ˈṨᗳ൘ҾᆼᡀӾ㻛ࣘᤋ㚈ࡠѫࣘޡᔪⲴ䀂㢢䖜ਈˈሶӪ᡽ษޫ㿶Ѫа亩ࡽ㖞ᙗᡈ⮕ᣅ䍴ˈ␡ᓖᔰ᭮Ṩᗳᇎ䐥䍴ⓀDŽሩ㹼ъॿՊ㘼䀰ˈṨᗳ൘Ҿԕᒣਠᔪ䇮Ѫᣃ᡻ˈਁᥕྭ䘎᧕ӗъоᮉ㛢Ⲵẕằǃḷࡦ߶ᇊоᴽ࣑࣏㜭DŽ ⴞᖅ ㅢжㄖሲ䇰..........................................................................................................................................3 жȽ⹊ガ㜂Ქфᝅѿ.........................................................................................................................3ӂȽ⹊ガⴤḽф޻ᇯ.........................................................................................................................3пȽ⹊ガᯯ⌋фṭᵢ䈪᱄.................................................................................................................4 жȽAIᢶᵥ␧ᓜ㷃ޛ䴬୤䘔䬷㺂ѐṮᗹѐࣗ................................................................................9ӂȽԷѐ䶘Ѫ޻䜞㜳࣑⬬亾фཌ䜞Ӱᢃ㕰ਙਂ䠃ু࣑................................................................12пȽ䲘ṗ∋ѐ⭕ᇔ䐫㜳࣑фӝѐ䴶≸ᆎ൞ᱴ㪍ᐤ䐓....................................................................16഑Ƚ୼〇AIӰᢃב㔏䍞䠅ᆎ൞㌱㔕ᙝ㜳࣑⸣ᶵ.........................................................................18ӊȽᆎ䠅ውփ↙㻡AIᢶᵥ␧ࡱ䠃ງφԛ䰞ᓍᓍ䮵Ѱׁ..............................................................19 ㅢпㄖ䲘ṗ୼〇AIᮦᆍौӰᢃฯޱ։㌱ࢌ᷆................................................................................22 жȽ䲘ṗㄥⲺ᧘㍘фᇔ䐫φᶛ㠠58Գ䲘ṗ䰤ভⲺ䈹⹊ਇ⧦......................................................22ӂȽᆜ⭕ㄥⲺ᝕⸛ф䇿≸φᶛ㠠283੃ᆜ⭕ⲺᆜҖਃ侾............................................................29 ㅢ഑ㄖṗԷঅੂ㛨Ӱᵰ࡬Ⲻ᥇ᡎфᵰ䙽..........................................................................................37 жȽṗԷਾ֒൞䇚⸛фᇔ䐫ቸ䶘ᆎ൞ᱴ㪍ᐤᔸ............................................................................37ӂȽ␧ᓜӝᮏ㷃ਾ䶘Ѫ㌱㔕ᙝ޻ཌ࡬㓜........................................................................................38пȽב䴶ਂᯯሯᶺᔰ᯦ශਾީ֒㌱ᐨᖘᡆާੂᵕᵑ....................................................................40 ㅢӊㄖᶺᔰ୼〇AIᮦᆍौӰᢃฯޱ᯦⭕ᘷⲺሯㆌᔰ䇤................................................................45 жȽሯ䲘ṗⲺᔰ䇤φԛ޻⏫ᔰ䇴ѰṮᗹθᇔ⧦Ԅ⸛䇼Ֆᦾࡦ㜳࣑ງ䙖Ⲻ഑ཝॽ㓝................45ӂȽሯԷѐⲺᔰ䇤φԛࢃ㖤Ӱᢃᣋ䍺ѰṮᗹθᇔ⧦Ԅ㻡ࣞᤑ㚎ࡦѱࣞާᔰⲺ䀈㢨䖢਎........49пȽሯ㺂ѐঅՐⲺᔰ䇤φԛᒩਦᔰ䇴ѰṮᗹθਇᥛẛặȽḽ߼фᵃࣗࣕ㜳............................51 䱺ᖋδ䈹ḛ䰤ভε..............................................................................................................................53 жȽԷѐ䈹ḛ䰤ভ...........................................................................................................................53ӂȽ儎ṗ䈹ḛ䰤ভ...........................................................................................................................56пȽᆜ⭕䈹ḛ䰤ভ...........................................................................................................................58 ㅜаㄐሬ䇪 аǃ⹄ウ㛼Ჟо᜿ѹ ˈࡽᖃԕ⭏ᡀᔿӪᐕᲪ㜭AIGCѪԓ㺘Ⲵᯠа䖞ᢰᵟ䶙ભ↓ԕࡽᡰᵚᴹⲴ␡ᓖоᒯᓖ䟽ກޘ⨳୶ъᖒᘱDŽӪᐕᲪ㜭ᢰᵟᐢн޽ᱟؑ᚟ᢰᵟӗъⲴу኎亶ฏˈ㘼ᱟ䗵䙏⑇䘿㠣䴦୞ǃ䠁㶽ǃ⢙⍱ǃᐲ൪㩕䬰ㅹᡰᴹ୶、уъⲴṨᗳъ࣑⍱〻ѝˈᡀѪ傡ࣘԱъ䘀㩕᭸⦷ᨀॷǃ୶ъ⁑ᔿࡋᯠоߣㆆ、ᆖॆⲴޣ䭞ᕅ᫾DŽ䘉а␡࡫ਈ䶙ˈሩՐ㔏୶、Ӫ᡽Ⲵ㜭࣋㔃ᶴᨀࠪҶ仐㾶ᙗⲴ᥁ᡈDŽԱъሩӪ᡽Ⲵ䴰≲ˈ↓Ӿᦼᨑ⢩ᇊ亶ฏ⸕䇶Ⲵу᡽ˈ䖜ੁ㜭ཏሶ୶ъ⍎ሏоᮠᦞᢰᵟᓄ⭘␡ᓖ㶽ਸⲴ༽ਸරǃᓄ⭘රӪ᡽DŽ ൘↔㛼Ჟлˈᡁഭ儈ㅹ䲒ṑˈ⢩࡛ᱟ֌ѪӪ᡽ษޫѫ䱥ൠⲴ㙼ъᮉ㛢䲒ṑˈަ୶、уъⲴᮉᆖ޵ᇩǃษޫ⁑ᔿоӗъ䴰≲Ⲵ३䝽ᓖ䰞仈ᰕ⳺ࠨᱮDŽՐ㔏ⲴӪ᡽ษޫփ㌫൘䈮〻ᴤᯠ䙏ᓖǃᐸ䍴ᇎ䐥㜭࣋ǃᇎ䇝ᶑԦᔪ䇮ㅹᯩ䶒ˈ൷䶒Ѥѕጫ㘳傼DŽаᯩ䶒ˈӗъ⭼Პ䙽৽᱐∅ъ⭏ࣘ᡻㜭࣋ᕡǃ㕪ѿⵏᇎ൪Ჟ㓿傼ˈӪ᡽׋㔉ᆈ൘㔃ᶴᙗ⸝ᶯ˗ਖаᯩ䶒ˈ䲒ṑ൘᧘䘋ᮉᆖ᭩䶙Ⲵ䗷〻ѝˈҏ䶒Ѥ⵰ᯩੁн᰾ǃ䍴Ⓚн䏣ǃ䐟ᖴн␵ㅹཊ䟽ഠໍາDŽ ഐ↔ˈ㌫㔏ᙗൠ䈳⹄ᒦ䇺ᯝᖃࡽ୶、AIᮠᆇॆӪ᡽ษޫ൘ӗъ䴰≲ㄟǃ䲒ṑ׋㔉ㄟԕ৺ṑԱॿ਼ᵪࡦйᯩ䶒ᆈ൘Ⲵ⧠⣦ǃ䰞仈оᵏᵋˈާᴹ䟽㾱Ⲵ⨶䇪оᇎ䐥᜿ѹDŽᵜ⹄ウᰘ൘䙊䗷ᇎ䇱ᮠᦞˈ᧿㔈׋䴰ৼᯩⲴⵏᇎമᲟˈ᨝⽪є㘵ѻ䰤Ⲵ㔃ᶴᙗᐞ䐍о␡ቲ৏ഐˈᒦ൘↔ส⹰кᨀࠪа྇㹼ѻᴹ᭸Ⲵሩㆆᔪ䇞DŽ⹄ウᡀ᷌нӵ㜭ཏѪ䲒ṑ䘋㹼уъॷ㓗о䈮〻փ㌫᭩䶙ᨀߣ׋ㆆ׍ᦞˈҏ㜭ѪԱъᴤᴹ᭸ൠ৲оӗᮉ㶽ਸǃࡽ㖞ᙗൠ䘋㹼Ӫ᡽ᣅ䍴ᨀ׋㹼ࣘᤷইˈ਼ᰦ䘈㜭Ѫ㹼ъॿՊ৺⴨ޣ㓴㓷ᩝᔪॿ਼㛢Ӫᒣਠǃࡦᇊ㹼ъḷ߶ᨀ׋৲㘳ˈᴰ㓸ᴽ࣑ҾAIᰦԓлᡁഭ୶、Ӫ᡽ษޫ䍘䟿Ⲵᮤփᨀॷоᮉ㛢䬮ǃӪ᡽䬮ǃӗъ䬮Ⲵᴹ᭸㺄᧕DŽ Ҽǃ⹄ウⴞḷо޵ᇩ ᵜ⹄ウⲴṨᗳⴞḷ൘Ҿˈ䙊䗷ሩԱъǃ䲒ṑǃᆖ⭏йᯩ࡙⳺⴨ޣ㘵Ⲵޘ䶒䈳⹄ˈ㌫㔏ᙗൠഎㆄԕлйњṨᗳ䰞仈˖ ӗъウㄏ䴰㾱ӰѸṧⲴӪ᡽˛൘AIᢰᵟ傡ࣘлˈ୶、亶ฏⲴӪ᡽䴰≲ਁ⭏ Ҷօ⿽ਈॆˈԱъᴰ㍗㕪Ⲵ዇սᱟӰѸˈަሩᓄⲴṨᗳ㜭࣋⁑ර৸ᱟӰѸDŽ ࠪޫษࡽ䲒ṑᖃҶӰѸṧⲴӪ᡽˛ᖃࡽ䲒ṑⲴ䈮〻փ㌫ǃᐸ䍴䱏Խǃᇎ䇝ᶑԦоᮉᆖ⁑ᔿ⧠⣦ྲօˈᆖ⭏൘䘉аփ㌫лⲴᆖҐփ傼ǃᢰ㜭ᦼᨑо㙼ъਁኅ䇹≲৸੸⧠օ⿽⢩ᖱDŽ ྲօᴹ᭸ൠᕕਸє㘵ѻ䰤Ⲵᐞ䐍˛ᖃࡽṑԱॿ਼㛢Ӫᵪࡦᆈ൘ଚӋ䳌⺽ˈ׋䴰ৼᯩሩᵚᶕⲴਸ֌ᣡᴹօ⿽ᵏᵋˈԕ৺ྲօᶴᔪањ㜭ཏ㌫㔏ᙗ䀓ߣк䘠䰞仈Ⲵӗᮉ⽮ॿ਼㛢Ӫᯠ⭏ᘱDŽ Ѫᇎ⧠к䘠ⴞḷˈᵜᣕ੺ⲴṨᗳ޵ᇩሶത㔅ԕлഋњᶯඇኅᔰ˖ ㅜҼㄐ˖ӗъ䴰≲оӪ᡽㜭࣋㕪ਓ⧠⣦DŽ᷀Աъ࠶ޕ␡AIᢰᵟⲴᓄ⭘൪Ჟǃ୶ъԧ٬ǃ㍗㕪዇սо㜭࣋ᵏᵋˈᒦ䇺ᯝ䲒ṑ∅ъ⭏൘ሩ᧕ӗъ䴰≲ᰦᆈ൘Ⲵᇎ䐥㜭࣋ᐞ䐍DŽ ㅜйㄐ˖䲒ṑ୶、AIᮠᆇॆӪ᡽ษޫփ㌫ࢆ᷀DŽӾ䲒ṑㄟⲴ䈮〻ǃᐸ䍴ǃᇎ䇝ㅹ׋㔉㾱㍐ˈԕ৺ᆖ⭏ㄟⲴᆖҐ⧠⣦ǃࣘᵪǃഠໍາо䇹≲єњ㔤ᓖˈࢆ᷀ᖃࡽӪ᡽ษޫփ㌫Ⲵ޵൘䘀㹼䙫䗁о᥁ᡈDŽ ㅜഋㄐ˖ṑԱॿ਼㛢ӪᵪࡦⲴ᥁ᡈоᵪ䙷DŽ䙊䗷ሩ׋䴰ৼᯩⲴӔ৹ሩ∄࠶᷀ˈ᨝⽪ਸ֌Ⲵ⧠⣦ǃ䳌⺽ˈᒦ᧒ራৼᯩሩᶴᔪᯠරਸ֌ޣ㌫Ⲵޡ਼ᵏᵋDŽ ㅜӄㄐ˖ᶴᔪ୶、AIᮠᆇॆӪ᡽ษޫᯠ⭏ᘱⲴሩㆆᔪ䇞DŽสҾࡽйㄐⲴ䇺ᯝˈѪ䲒ṑǃԱъǃ㹼ъॿՊйᯩᨀࠪ㌫㔏ᙗǃਟ᫽֌Ⲵ㹼ࣘᯩṸDŽ йǃ⹄ウᯩ⌅оṧᵜ䈤᰾ Ѫ⺞؍⹄ウ㔃䇪Ⲵᇒ㿲ᙗоᇎ䇱ᙗˈᵜ⹄ウѫ㾱䟷⭘Ҷᇊ䟿䰞ধ䈳ḕ⌅ˈᒦ䖵ԕᔰ᭮ᔿ䰞仈Ⲵ䍘ᙗ࠶᷀DŽ⹄ウഒ䱏䇮䇑Ҷй྇㔃ᶴॆ䰞ধˈ࡛࠶䶒ੁԱъǃ൘ṑᆖ⭏઼儈ㅹ䲒ṑй㊫Ṩᗳ䈳⹄ሩ䊑ˈӾн਼㿶䀂᭦䳶⴨ޣᮠᦞDŽ䰞ধ޵ᇩ⏥ⴆҶӾᆿ㿲ᡈ⮕ࡠᗞ㿲ᇎ䐥Ⲵཊњ㔤ᓖˈᰘ൘ޘ䶒ൠᦅ᥹਴ᯩⲴ⧠⣦ǃ䇔⸕оᵏᵋDŽ ᵜ⅑䈳⹄ޡ䇑എ᭦ᴹ᭸䰞ধ369ԭˈṧᵜᶴᡀྲл˖ Աъṧᵜ˖䇑ޡ28ᇦ˄㿱㺘Ṭ1-1˅DŽṧᵜԱъ100%䳦኎Ҿ䴦୞/䘎䬱㹼ъˈ ަ ѝ䎵བྷරԱъ˄2000Ӫԕк˅ঐ∄78.6%ˈ㾶ⴆҶ≁㩕ǃཆ䍴ǃഭᴹㅹཊ⿽ᡰᴹ