BAZAAR 2025年重点IP规划

时尚文化审美新生全球视野的时尚文化‧来自中国的审美新生 邀请您一起探索 作为全球第一本女性时尚杂志，创刊于1867年的Harper'sBAZAAR，一直致力于传播最前沿的时尚文化，鼓励女性在每一个时期走上时代舞台，引领女性力量，创造艺术、时尚与生活方式新篇章。 经过深耕中国市场24年，Harper'sBAZAAR《时尚芭莎》已经从一本时装杂志，发展成为中国领先的主流时尚媒体品牌和时尚内容平台。我们的产品形态涵盖品牌杂志、新媒体、跨领域IP矩阵等，并通过立体的专业内容营销，与中国高端读者、年轻一代用户保持持续沟通与全球性品牌和本土力量持续共创。 Jewelry《芭莎珠宝》，持续输出引领艺术、时尚与生活方式的优质内容，探索全球视野的时尚文化，引领来自中国的审美新生。 onto the stage of this era, empowering them while creating new chapters in art, fashion, and lifestyle.Following 24 years of successful presence in the Chinese market, Harper's Bazaar has developed from a fashion magazine to a leading brand of mainstream media and a significant creative platform for fashion professional marketing content, co-creating with both International and local brands.fashion, and lifestyle trends, explore the fashion culture from a global perspective, and foster a new aesthetic originating from China. 2025年度时尚芭莎三大重磅策略ANNUALSTRATEGYThree Headline Strategies of Bazaar Fashion in 2025 MiniBAZAAR后，2025年我们将全新升级推出GreenBAZAAR、BAZAARART《时尚芭莎艺术》、BAZAARJewelry《时尚芭莎珠宝》三大主题刊，形成“1+4”芭莎内容品牌矩阵与多种IP产品组合。The brand value and the one-of-a-kind editorial content has been in the DNA of Harper's BAZAAR since very beginning. Following the 强大的品牌影响力Amplify the influence of the brand 2025,forming a"1+4"brand content matrix and multipleIP combinations.无论时代与潮流如何更迭，Harper'sBAZAAR《时尚芭莎》始终把引领时代审美作为 最美时尚文化第一使命。2025年，我们将继续以“来自中国”的审美力，探索全球视野的时尚文化，From China引领来自中国的审美新生。The Most Aesthetic Fashion CultureIn 2025, while continuing to explore the fashion culture from a global perspective, we willlead the aesthetic-renaissance from within China.美好生活 nd shiftingtrends,Harper's Baza 在一个创造美好生活的时代，《时尚芭莎》始终肩负主流时尚媒体责任，与时代同频 In the era of creating a better life, Bazaar Fashion has been taking the responsibility of a mainstream fashion mediakeeping pace withng with the society, cultivating positive public opinion and enhancing the development of chinese culture utilizing apositive brand image and high-quality content. Maximize Media value 2025BAZAARCALENDAR 每月/每季/每天杂志出版+IP产品+全媒体矩阵上线日历 MiniBAZAAR年轻潮流主题刊时尚BZ BAZAAR Jewely《时尚芭莎珠宝》珠宝美学主题刊 Harper's BAZAAR《时尚芭莎》权威女性时尚杂志 Green BAZAAR美与生活方式刊 BAZAARArt《时尚芭莎艺术》艺术主题刊 时尚 2025BAZAARIP年度重磅Annuaｅad 文化艺术 5~6月芭莎绿岛艺术节From May to June - Green BAZAAR Festival5月/11月芭莎艺术派对 May/November -BAZAAR NEW ART PARTY8月芭莎设计大赏 珠宝 July/November - BAZAAR Shine12月芭莎珠宝年度盛典December - BAZAAR Jewelry 美妆 BAZAAR Beauty Awards - May/October寻美雅集每月更新BAZAAR Beauty Walk - Monthly 6～7月无界·展览暨晚宴特别From June to July - BAZAAR GALLERY 8月CVD七夕August - Chinese Valentine's Day策划 年轻潮流 BAZAAR City Club季度更新BAZAAR City Club - Quarterly From China来自中国 1月/10月（每年）年度特刊EveryJanuary/October Annualspecialissue 民族服饰文化Ethnic Costume Culture 汉服文化 Hanfu Dressing Culture 戏曲文化Traditional Opera Culture Featured stories on traditional culture dedicated to the celebration season at the beginning of every year From China来自中国 1月/10月（每年）年度特刊 Annual special issue Chinese philosophy--A"Centered”Beauty Cotton andlinen,velvet Chinesepeople's celebrationmoments iliustratingthecontemporarycultural landscapeinChina.Sincethen,established a Chinesefashion culture IP togetherwithlocal brands, designers and the whole industry. Graceful Wisdom in Women智美女性 每年）女性力量IP 持续输出“智美女性”内容。As a leader in promoting women's power, Fashion Bazaar moves forward with all the wise and beautiful women around the world. Every March is the key month of thebranding events.ncluding always-on stories, features, branding campaign in the format of"videos+social "GracefulWisdominWomen Graceful Wisdom in Women合作案例－宝曼兰朵 Graceful Wisdom in Women合作案例-希思黎 BAZAAR.TCONS时尚芭莎年度盛典 4～5月（每年） 度、深度、破圈度的时尚营销大事件中，推动中国ICON的时代共鸣与文化自信。industry pioneers of the year. The awards honor the iconic figures, explore the iconic spirit, resonate with the modern audience and enhance the cultural pride BAZAAR ICONS合作案例 BAZAARARTAWARDS时尚芭莎艺术大赏 12月（每年）年度文化盛典 基于主流时尚媒体平台的文化责任，《时尚芭莎》持续推动全球风尚与本地文化的对话，并通过“芭莎艺术大赏”年度盛典，发现、表彰和庆祝那些在文化、艺术、设计、时尚和生活方式领域推动审美前行的创造者。他们包括个体、机构、品牌、社区甚至城市，他们持续创造着新时 代的美学表达，引领时代审美。The "BAZAAR ART AWARDS" is an annual event oriented on Chinese aesthetic and cultural heritage. The awards are jointly initiated by Bazaar Fashion, Green BAZAAR, andenation,tellsthesoryoftheouscareeKnowing its responsibilitya "Bazaar Art Awards". They are individuals, institutions, brands, communities, or even cities, which not only express beauty, but also lead the aesthetic of our times. Green BAZAAR Festival芭莎绿岛艺术节 5~6月（每年）可持续艺术生活IP 展开对美好生活的全新体验。Weinviteartists,desconcerts, green markets, and other activities. BAZAAR NEW ART PARTY芭莎艺术派对 5月/11月（每年）视觉艺术派对IP NEWARBAZAARNEWARTPARTY芭莎艺术派对！与年轻艺术家、音乐人共同呈现全新美学观念与艺术风貌。20214In the theme of" New Aesthetic-Renaissance" , BAZAAR ART"Annual Art Discovery Program launches the annually themed cover新世代美学觉醒 and presence. BAZAARNEWARTPARTY合作案例-安踏 BAZAAR Design Awards芭莎设计大赏 8月（每年）Every August全球设计文化IP Global Design Culture IF 创美好生活”为标准，专注于设计文化的价值发现、传递、共创。“芭莎设计大赏”的使命是持续发掘优秀设计产品与设计力量，并通过设计联系起人们的生活方式、消费产业与