游戏规则改变者领导者游戏手册

INNOVATIVE STRATEGIES TO ACCELERATE GROWTH Are you ready to change the world? “Gamechangers” are disruptive and innovative, start-ups and corporates, reshaping our world. They aremore ambitious, with stretching vision andenlightened purpose. They see markets askaleidoscopes of infinite possibilities, assembling anddefining them to their advantage. They find their ownspace, then shape it in their own vision. Most of all theyhave great ideas. They outthink their competition,thinking bigger and different. They don’t believe inbeing slightly cheaper or slightly better. That is ashort-term game of diminishing returns. Why be 10% better, when youcould be 10 times better? They capture their higher purpose in more inspiringbrands that resonate with their target audiences at theright time and place, enabled by data and technology,but more through empathetic design and rich humanexperiences. Social networks drive reach andrichness, whilst new business models make thepossible profitable. They collaborate with customers,and partner with other business, connecting ideas andutilising their capabilities. They look beyond the saleto enable customers to achieve more, they care abouttheir impact on people and the world, whilst beingcommercially successful too. THE GAMECHANGERS PROGRAM Day 11130 - 1330 Day 11430 - 1630 Day 20900 - 1100 Day 21130 - 1330 Day 21430 - 1630 Day 30900 - 1100 Day 31130 - 1330 Day 31430 - 1630 MY CURRENT PLAN FOR GROWTH Gamechangers.proThe book includes 100 case studies of brands, large and small, from across the world who are shaking up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro futurefashion futuretravel 1.Al Jazeera2.Coursera3.Future4.Pixar5.Pledge Music6.Red Bull7.Rovio8.Spotify9.Ushahida10.Wordpress 1.Aeroshots2.Gram-Danone3.Graze4.Isis Organic5.Juan Valdez6.LA Organic7.Moa Beer8.Nespresso9.Yeni Reki10.Zespri 1.Aeromobil2.Air Asia3.AirBNB4.Emirates5.Kulula6.Moveo7.Pipistrel8.RedBus9.Virgin Galactic10.Zipcars 1.Ashmei2.Beats3.Desigual4.Gilan5.Indetix6.Patagonia7.Rapha8.Shang Xai9.Threadless10.Tom’s My inspiration THINK … Change your future Out-thinking the competition, withideas that can change the world. We live in an ideas economy, withpossibilities limited only by ourimaginations. The past is no guide to thefuture.What we can do matters more thanwhat we have done. The best companies areguided by an inspiring purpose, exploringnew possibilities, being curious andconnected, daring and ingenious, workingfrom the future back, to develop moreaudacious and disruptive ideas, to “out-think” the competition. Key concepts to change your future: •Ideas … the power of imagination•Audacious … creating ideas with attitude•Foresight … thinking from the future back•Ambition … finding your higher purpose•Rethink … seeing things differently•Challenge … asking the right question•Creative … be curious and connected Change your future … case studies What is 10% v 10x better? What is 10x better foryour business? What is 10% better foryour business? Who is most audacious in your world? ENABLE IMPACT What drives change in your world? EXPLORE … Change your market Making sense of the kaleidoscope, toshape markets in your own vision. Finding the best opportunities for growth inconnected and fragmented markets, disruptedby tectonic shifts in power and newtechnologies. The best companies haveforesight beyond traditional borders,geographies and categories. From masses toniches, averages to individuals, geography toglobal tribes. They look east and south, todigital natives and migrants, women andentrepreneurs. Key concepts to change your market: •Kaleidoscopes … making sense of changingmarkets•Reorder … tectonic shifts of markets•Eastwards … reawakening the Asian tiger•Southwards … Africa and Latin America•Tribes … redefining markets by attitude•Millennials… understanding gen X,Y, Z•Women … the power of female customers Change your market … case studies Exploring adjacent markets Where is your future growth? What is your customers’ agenda How will you connect with Gen ABXYZ Factors about this generation relevant to your business: Factors about your business relevant to this generation: MY GAMECHANGERS PLAN My applications My actions IMPACT DISRUPT … Change your strategy Finding your own space, with astrategy that disrupts the future. Strategy is about finding your space incrowded and convergent markets. It cannotbe an extrapolation of the past, nor a fixedpoint in the future. Through a more stretchingvision and disruptive thinking, you chooseyour future – reframing your context, choosinga different audience, playing by new rules.Strategy is then about pivoting to this betterplace, from mediocrity to magic, stayingfocused yet agile as you progress. Key concepts to change your strategy: •Focus … Finding best opportunities forgrowth•Break … Changing the possibilities,achieving more•Vision … Imagining a better place•Choice