游戏规则改变者计划：创新和增长的领导者

New approaches to strategy, innovation and marketingHow to disrupt markets, inspire customers, and win in a fast-changing world 3-Day International Executive ProgramMonday – Wednesday, 23-25 February 2015Madrid, Spain GAMECHANGERS: INNOVATIVE STRATEGIES TO ACCELERATE GROWTH New approaches to strategy, innovation and marketing How to disrupt markets, inspire customers, and win in a fast-changing world Location: IE Business School Campus in Madrid, SpainDuration:Monday to Wednesday, 23-25 February 20153 days, 9am to 6pmInvestment: 4.500€ PROGRAM OVERVIEW Gamechangers: Innovative Strategies to Accelerate Growth is a 3-day workshop for business and marketingleaders. It combines new ideas and insights from the world’s most innovative companies, with the bestapproaches to making sense of changing markets, developing better strategies and innovation, then deliveringmore effective brands and marketing, for profitable growth. The workshop will be stretching and inspiring. It brings together new leading-edge content, with practicalcase studies and techniques, group experiential learning, and personal development. Participants also bringand work on their own projects and challenges to maximize the impact the program will have on their ownorganization. PROGRAM OBJECTIVES Participants leaving the course will be able to •Make sense of fast-changing markets, and learn how to find the best opportunities for their business to growmore profitably•Embrace leading-edge approaches to business and market strategy, strategic innovation and new businessmodels, brands and marketing•Learn from the most innovative companies around the world – how they think, the strategies they follow,and how they compete and win•Change their game, the way in which they approach markets, develop strategies, engage their customers, anddrive growth•Benefit from an intimate peer learning group that shares real insights and experiences, and accelerates theirlearning during and beyond the program PARTICIPANT PROFILE The program is designed for executives who want to shape the future of their business, making sense of marketsto innovate and change, attract and retain the best customers, and drive more profitable growth. They are typi-cally, but not limited to leading roles in management, strategy, innovation, brands, marketing, technology, salesand customer service. The most important requirement is that the participants want to stretch their thinking, disrupt their markets,challenge the conventions, and create a better future. They see the connections between strategy and markets,business models and brands, customer experiences, and business results.They want to make a difference and areprepared to experiment, challenge their mental models, and be open to change. PROGRAM CONTENT DAY 1: INNOVATIVE STRATEGIES Making sense of fast-changing markets to develop better strategies for profitable growth Session 1. THINK: Change your future. Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, with possibilities limited only by our imaginations. The past is no guide tothe future. What we can do matters more than what we have done. The best companies are guided by aninspiring purpose, exploring new possibilities, being curious and connected, daring and ingenious, workingfrom the future back, to develop more audacious and disruptive ideas, to “out-think” the competition. Key concepts to change your future: • Ideas … the power of imagination• Audacious … creating ideas with attitude• Foresight … thinking from the future back• Ambition … finding your higher purpose• Rethink … seeing things differently• Challenge … asking the right question• Creative … be curious and connected New insights from around the world: • Aeromobil … the incredible flying cars from Slovakia• Google <X> … moonshots from Silicon Valley• Li & Fung … anything is possible in Hong Kong Session 2. EXPLORE: Change your market. Making sense of the kaleidoscope, to shape markets in your own vision.Finding the best opportunities for growth in connected and fragmented markets, disrupted by tectonic shifts in power and new technologies. The best companies have foresight beyond traditional borders,geographies and categories. From masses to niches, averages to individuals, geography to global tribes.They look east and south, to digital natives and migrants, women and entrepreneurs. Key concepts to change your market:• Kaleidoscopes … making sense of changing markets • Reorder … tectonic shifts of markets• Eastwards … reawakening the Asian tiger• Southwards … Africa and Latin America• Tribes … redefining markets by attitude• Millennials … understanding generation X, Y, Z• Women … the power of female customers New insights from around the world: • Apple … designed in California, imitated in Beijing•3D Hubs … the new Kinko’s transforming supplychains•Moven … the mobile money brand that managesyour life Session 3. DISRUPT: Change your st