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文化传媒2016-06-22Peter FiskE***

AI智能总结

The Gamechangers Program is based on Peter Fisk's book "Gamechangers," which explores how innovative and disruptive businesses are reshaping markets and the future. The program is structured around 10 modules, each focusing on a key aspect of creating a better future through leadership and smarter innovation.

Core Concepts and Modules:

Module 1: Think (Day 1) - Out-thinking the competition with ideas that change the world. Key concepts include ideas, audacity, foresight, ambition, rethinking, challenging, and creativity. Examples include Aeromobil, Google <X>, and Li & Fung.
Module 2: Explore (Day 1) - Making sense of changing markets to shape them in your own vision. Key concepts include kaleidoscopes, reordering, Eastwards, Southwards, tribes, millennials, and women. Examples include Apple, 3D Hubs, and Moven.
Module 3: Disrupt (Day 1) - Finding your own space with a disruptive strategy. Key concepts include focus, breaking, vision, choices, framing, shaping, and pivoting. Examples include Amazon, Renova, and Umpqua Bank.
Module 4: Inspire (Day 2) - Building brands about people and making life better. Key concepts include purposeful, essence, enabling, activate, platforms, propositions, and stretch. Examples include Corning, Juan Valdez Cafe, and Red Bull.
Module 5: Design (Day 2) - Innovating the whole company from business model to customer experience. Key concepts include innovation, create, design, breakthroughs, integrate, business models, and better. Examples include ARM, M-Pesa, and Spotify.
Module 6: Resonate (Day 2) - Tuning into the customer's world with real-time and relevant marketing content. Key concepts include in context, in time, on demand, moments of truth, content, storytelling, and contagious. Examples include Airbnb, Coca Cola, and Rapha.
Module 7: Enable (Day 3) - Delivering customer experiences that enable customers to achieve more. Key concepts include enriching, beyond, double loops, personal, collaborative, intelligent, and alignment. Examples include Commonwealth Bank, Lululemon, and Nike+.
Module 8: Mobilise (Day 2) - Growing further and faster through social networks and collaboration. Key concepts include engaging, contributing, sharing, contagious, loyalty, communities, and movements. Examples include Etsy, Threadless, and Tom’s.
Module 9: Impact (Day 3) - Delivering and sustaining a positive impact, human and financial. Key concepts include impact, sustainable, good, perpetual, talent, multipliers, and leaders. Examples include Positive Luxury, Tesla, and Virgin Galactic.
Module 10: Amplify (Day 3) - Leaders amplify the potential of their people and organizations. Key concepts include amplifiers, leaders amplify, brands amplify, networks amplify, big or small, speedboats, and supertankers. Examples and insights on how to get started, change your business, reach for the stars, and make it happen.

Key Data and Insights:

The program is based on extensive research into 120 companies that are shaking up markets.
Peter Fisk is a bestselling author, inspirational keynote speaker, and expert consultant with extensive experience in brand management, marketing, and strategy.
The program is customizable and can be held at the location of your choice or at GeniusWorks' retreat on the River Thames.

Research Conclusions:

Gamechangers think and act differently, disrupting markets with innovative strategies, brands, propositions, and business models. They focus on creating a higher purpose, engaging customers, and delivering positive impact. The program provides a framework for businesses to develop more innovative strategies, bolder brands, and accelerate growth.

Leading from the future back … is about creating the future of business … throughleadership that inspires smarter innovation and growth … Day 3 Day 2 Making sense of fast-changing markets todevelop a better visionto innovate and grow Engaging customers inbrand experiences thatenable more, and deliverpositive impact Disrupting your marketwith innovative strategiesand brands, propositionsand business models The Gamechangers Program is based on the new “Gamechangers”book byPeter Fisk, an expert in helping business leaders tomake sense of changing markets, to develop new strategiesand innovation that drive new and more profitable growth. FromAlibaba to Zynga,Azuri to Zidisha, Airbnb and Zipcars, a new generation of businesses are rising out ofthe maelstrom of economic and technological change, toshake upevery market, and every future. “Gamechangers” aredisruptive and innovative, start-ups and corporates, in every sector and region,reshapingour world. They are more ambitious, with stretching vision and enlightened purpose. They seemarkets as kaleidoscopes of infinitepossibilities, assembling and defining them to their advantage. Theyfindtheir own space, then shape it in their own vision. Most of all they havegreat ideas. They outthink theircompetition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Thatis a short-term game of diminishing returns. Why be 10% better, when you could be10 times better? Gamechangers think and act differently. Theyfusedigital and physical, global and local, ideas and networks.They win by beingsmart, fastand connected – rather than through scale and efficiency. They capture their higherpurposein more inspiringbrandsthat resonate with their target audiences at theright time and place, enabled by data and technology, but more through empatheticdesignand rich humanexperiences. Social networks drive reach and richness, whilst newbusiness modelsmake the possibleprofitable. Theycollaboratewith customers, and partner with other business, connecting ideas and utilisingtheir capabilities. They look beyond the sale to enable customers to achieve more, they care about theirimpacton people and the world. This is aleadershipchallenge – to create the future, and start today.+genius GAMECHANGERSprogramthe THINKChange your future Module 1… Day 1 Out-thinking the competition, with ideas thatcan change the world. We live in an ideas economy, with possibilities limitedonly by our imaginations. The past is no guide to thefuture.What we can do matters more than what we havedone. The best companies are guided by an inspiringpurpose, exploring new possibilities, being curious andconnected, daring and ingenious, working from thefuture back, to develop more audacious and disruptiveideas, to “out-think” the competition. Key concepts to change your future: •Ideas… the power of imagination•Audacious… creating ideas with attitude•Foresight… thinking from the future back•Ambition… finding your higher purpose•Rethink… seeing things differently•Challenge… asking the right question•Creative… be curious and connected New insights from around the world include: •Aeromobil… the incredible flying cars from Slovakia•Google <X>… moonshots from Silicon Valley•Li & Fung… anything is possible in Hong Kong GAMECHANGERSprogramthe EXPLOREChange your market Module 2… Day 1 Making sense of the kaleidoscope, to shapemarkets in your own vision. Finding the best opportunities for growth in connected andfragmented markets, disrupted by tectonic shifts in powerand new technologies. The best companies have foresightbeyond traditional borders,geograpiesand categories.From masses to niches, averages to individuals, geographyto global tribes. They look east and south, to digital nativesand migrants, women and entrepreneurs. Key concepts to change your market: •Kaleidoscopes… making sense of changing markets•Reorder… tectonic shifts of markets•Eastwards… reawakening the Asian tiger•Southwards… Africa and Latin America•Tribes… redefining markets by attitude•Millennials… understanding generation X,Y, Z•Women… the power of female customers New insights from around the world: •Apple… designed in California, imitated in Beijing•3D Hubs… the new Kinko’s transforming supply chains•Moven… the mobile money brand, to manage your life. GAMECHANGERSprogramthe DISRUPTChange your strategy Module 3… Day 1 Finding your own space, with a strategy thatdisrupts the future. Strategy is about finding your space in crowded andconvergent markets. It cannot be an extrapolation of thepast, nor a fixed point in the future. Through a morestretching vision and disruptive thinking, you choose yourfuture – reframing your context, choosing a differentaudience, playing by new rules. Strategy is then aboutpivoting to this better place, from mediocrity to magic,staying focused yet agile as you progress. Key concepts to change your strategy: •Focus… Finding your best opportunities for growth•

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