塞浦路斯游戏变革者：2017年宣传册

3rd «Gamechangers Cyprus:Innovative strategies for businessand brands in a fast changing world»«Gamechangers Cyprus:Innovative strategies for businessand brands in a fast changing world» One of the world’s topbusiness experts accordingto the Thinkers50“Guru Radar” list •He is featured on the Thinkers50 “Guru Radar” list as oneof the world’s top business thinkers and experts.• Bestselling author and expert consultant.•Founder of the specialist consulting firm GeniusWorks,helping organisations develop better strategies and ideasfor their business and make them happen.•Professor of Strategy, Innovation and Marketing at IEBusiness School.•Went from nuclear physics to managing the Concordebrand, marketing Coca Cola in Asia, innovation withAmerican Express, new business models for Microsoft,developing leaders with Time Warner, and launching newbrands with Virgin. Peter has worked in or with over 250companies in 50 markets helping them think bigger anddifferent, to grow further and faster. •Described as “one of the most interesting new businessthinkers” by Business Strategy Journal.•Former CEO of the Chartered Institute of Marketing,the world’s largest marketing organisation. He led thestrategic marketing consulting team of PA ConsultingGroup helping some of the world’s leading companiesto develop more innovative business strategies andcustomer-centric businesses.•Managing Director of specialist measurement firm BrandFinance, partner of The Foundation, which followed amarketing career with British Airways.•He encourages leaders to take new perspectives, tolearn from new places, to think and act differently, anddeliver extraordinary results. BOOKS •His previous books include the bestselling “MarketingGenius“which explores the left and right-brainapproachesto competitive success,and has beentranslated into more than 28 languages.•“People Planet Profit”(embracing sustainability forsmarter innovation and growth, sustainability as the bestsource of innovation and growth) was one of the “BestBooks of 2010”.2 • Bestselling author of 7 books.•His books combine inspiration and experience, translatedinto over 35 languages.•Peter’s book“Gamechangers”is about the nextgeneration of brands and businesses, which transformmarketsby thinking bigger,encouraging smarterinnovation and clever marketing. It has been nominatedfor “2015 Marketing Book of the Year.” Introduction We live in a world of ideas, where a relevant, distinctive and contagious one can spread rapidly across social media and, throughbrand partners, engage a target audience by word of mouth, from tweet to retweet, or with a Facebook “Like”. That means that brandbuilding no longer requires big budgets. New ideas, new businesses and new solutions are transforming every market in the world.Gamechangers think and act differently. They innovate in every aspect of their brand and marketing. The 3rd Brand Congress The 3rd Brand Congress will show you how to create innovative strategies for business and brands in today’s fast-changingworld. Peter Fisk, a global business thought leader on growth, innovation and marketing, will lead the 3rd Brand Congress withtwo dynamic sessions.It will be a unique opportunity to hear from one of the world’s top business experts and toexplore how technology and innovation are changing the ways in which companies build awareness and sustainbrand recognition. Peter Fisk will present all the new aspects of marketing that your brand should take into consideration in order to keep it relevantto the modern consumer. He seeks out the most interesting new businesses around the world, fusing their ideas into practicaland actionable solutions for you, in order to help you create innovative strategies for your business and brands in a fast changingworld.He combines logic and intuition, focus and creativity, helping you think bigger and differently, making yourbest ideas happen fast and effectively. Target Audience •Directors, Media Directors, PR, Communicationsand to all Marketing professionals from corporationsfrom all sectors of economic activity•Anyone looking to create innovative strategiesfor their corporate brand. The congress is addressed to:•CEOs, General Managers, Managing Directors, Senior Managers•HR Managers, Marketing Managers, Brand Managers,Commercial & Operations Congress Details Friday 30 September 2016|European University Cyprus|NicosiaThe congress will be conducted in English. Programme 08:30-09:00Registration09:00-09:10Welcome Address09:10-09:20Chairman’s Introduction09:20-10:50Session 1: Gamechangers: Innovative Strategies for Business and Brands10:50-11:30Networking Coffee Break11:30-13:00Session 2: Gamechangers: Making your best ideas happen fast and effectively13:00-13:10Recap and closing remarks13:10End of Congress Session 1 Keynote presentation: Gamechangers: Innovative Strategies for Business and Brands •Kaleidoscope World:making sense of change, to find new opportunities for growth locally and globally•