商业预测趋势：来自IQVIA 2024年年度调查的见解

Trends in CommercialForecasting: David Wolter,Vice President, IQVIAAlex Tataru,Associate Principal, IQVIARaquel Martins, Manager, IQVIA In a changing market, forecasting is crucial to inform business decisions;however, it comes with a range of challenges Here, we are sharing what we heard directly from forecasters in our recent survey In particular, we focused our survey on three key topics: Desired improvements Current state of forecasting Our survey included a total of 100 respondents from a range ofbackgrounds, who were involved with forecasting activities The analysis for each question reflects only the cohort which responded to that question *Other: Pharma support, Medical device company, Academic Institution, Generics/Biosimilars company, Government Agency Respondents came from various forecasting functions and representedproducts in a range of lifecycle stages Forecasted products were almost Commercial forecasting and analytics Forecasters were almost evenly splitbetween global and affiliate teams The analysis for each question reflects only the cohort which responded to that question When asked openly about current challenges, forecasters noted leadershipalignment, “Glocal” alignment, as well as betterReal World Data How do forecasters rate their challenges today? Q:On a scale of 1 to 5, where 1 is not challenging, 3 is moderately challenging, and 5 is extremely challenging, how wouldyou rate the following forecasting activities? How much impact do forecasters believe different challenges have? Q: On a scale of 1 to 5, where 1 is no impact, 3 is moderate impact and 5 is significant impact, please rate to what extentthe following challenges affect you in your forecasting? What are the challenges today in integrating databases in your forecast? Q: If you use data from a regularly updated database in your forecast - what challenges do you face incorporating it?(choose all that apply) Where could automation help? Q: Which of these are manual tasks, that you feel are taking up too much of your time and can benefit from automation?(choose all that apply) What inputs do forecasters find most difficult to forecast? Q: What types of forecast inputs do you feel least confident in? (choose all that apply) What would innovation look like? How can Machine Learning and/or AI improve forecasting? Q: What parts of the forecasting process do you think can be improved significantly with Machine Learning and/or AI?(choose up to 3) checksas areas tobenefit from MLand/or AI, thoughthere is potentialfor improvementacross areas Talk to us about your forecasting Contact us atForecastHorizon@iqvia.com