第九届年度Bitmovin视频开发者报告 2025/2026版

2025 / 2026 Edition V I D E OA N A L Y T I C S The biggest challengesInnovation and prioritiesAI and machine learning V I D E OE N C O D I N G SSAI continues to lead in ad deliveryarchitectures. We are also excited aboutthe future of SGAI as the new architecturetrend that enables richer user experiences. and observability issues make playbackreliability and root-cause analysis as criticalas ever, especially with the rising demand Welcome tothe 9th editionof Bitmovin’s With nine years of data behind us,this report does not just track trends,it highlights the long-term shifts thatdefine how video is built, delivered, and Another major takeaway is that AI adoptionis no longer experimental, it is strategic andROI-driven. From accessibility to discovery,personalization to recommendations,AI is being deployed where it delivers I’m proud to introduce the 9th edition ofthe Video Developer Report, our mostcomprehensive to date, with a refreshed I hope this year’s report helps youbenchmark your workflows, navigateindustry change, and continue building One key shift stands out. Cost control hasovertaken ad insertion as the industry’s topchallenge. Video teams are increasinglyfocused on managing bandwidth, S T E F A NL E D E R E RCEO, Bitmovin Despite all this innovation, reachingevery screen with a consistent quality ofexperience remains a constant challenge. K E YF I N D I N G S Workflow and delivery strategies are diversifying Cost control and monetization pressures ƒResiliency remains a top priority, with multiple third-party CDNs the most common ƒControlling cost (bandwidth, storage) is the top challenge at 38%, narrowlyovertaking ad insertion (35%). ƒCommercial solutions are steadily replacing pure in-house builds for encoding, DRM,CDNs, and players, giving teams faster time-to-market and supported feature sets. ƒAnalytics is the area where in-house remains strong, as teams continue to build custompipelines and dashboards to retain flexibility and control over their data. ƒVOD encoding continues to lean toward software in the public cloud, while live Experience and reach remain core priorities ƒPlayback on all devices remains a major operational challenge due to ongoing platformand device fragmentation. AI adoption is mainstream and ROI-driven ƒThe most used AI applications are audio transcription/speech-to-text, tagging/categorization, personalization, and recommendations. M E T H O D O L O G YMethodology This is our 9th year of running our BitmovinVideo Developer Report. The survey wasconducted in July 2025. The responses providedstrong representation of the global market,coming from a diverse range of video developers As a number of the questions are multiplechoice, you will notice that a number of thesemultiple-choice/answer questions have anaggregate that will not add up to 100%. In these Please keep in mind that the survey was openfor everyone to participate, but the results may The State ofthe Streaming The streaming industry is in constant flux, requiring video teams tobalance new standards, changing workflow requirements, and evolvingviewer expectations. Meanwhile, the economic realities of the past few This report offers a snapshot of the industry’s current state, highlightingkey challenges and trends. Our aim is to keep a pulse on the evolving Don’t forget, you can join the conversation on social mediausing this hashtag #VideoDeveloperReport What are the top three biggestchallenges you are experiencing Cost control has emerged as the topchallenge for video teams in 2025, with 38%of respondents selecting it, overtaking adinsertion at 37%, which led last year. Thisshift reflects a sharper focus on managing Playback on all devices remains a major issueat 31%, highlighting ongoing difficulties indelivering consistent experiences across afragmented device ecosystem. Other notablechallenges include pinpointing the root cause of Where do you see the most opportunityfor innovation in your service? Innovation priorities in 2025 center onmonetization, personalization, and liveperformance. Advertising leads at 20%,reflecting a push to modernize ad techstacks, improve targeting, and boost yieldwithout compromising viewer experience. Other priorities include improving real-timeexperiences, stream and device testing,and protecting content integrity, alongsidequality upgrades like HDR and moreefficient delivery. Emerging areas such as For which of the following video use casesdo you expect to use machine learning (ML)or artificial intelligence (AI) to improve the AI to refine encoding ladders, predict issues,and target fixes before viewers churn. Computervision workflows such as object detection,scene/shot boundary identification, and in-picture logo detection are maturing, supporting AI adoption in 2025 is set to be a main focusfor many services, with the strongest focus onmetadata, accessibility, and personalization.Audio transcription and speech-to-text Quality-focused ap