2025年全球会议及活动行业趋势报告

by Alistair Turner INTRODUCTION People. Power. Potential. As I write this report in the early autumn of 2024, 52 ofthe 73 countries having elections this year have seenover 1.5 billion votes cast (a global turnout rate of 62%).By the end of the year this number will be closer to twobillion people and will equate to over half of the world’s EXPERIENCE TRENDSINTRODUCTION..............03 Corporate Events...................................Association Meetings.........................Incentive Travel.......................................394248 GLOBAL SUMMARY....... In geopolitical circles, 2024 has gone quickly. It’s worthreminding ourselves of the election results in India,Bangladesh, Taiwan, Thailand, Russia, France and theUK;all of which have told us new things about achanging world order, all dramas in their own right. CULTURAL TRENDS REGIONAL TRENDS Exceptional Experiences.........................AI & The Event Industry............................The Virtual ExperienceEconomy.............................................................Workplace Revolution...............................Global - Local...................................................Demographic...................................................Sustainabiliy......................................................Diversity, Equity & Inclusion..................0711131417192225 ( abridged versions ) it’s critical the industry looks to differentiate the two andbe clear about how each is used and for the betterment Africa...............................................................Asia Pacific...................................................Europe............................................................Latin America............................................Middle East .................................................North America..........................................536068727984 This year’s report will look in detail at this changingworld order and what it means for us as meetingsand events professionals. But it will also, more thaninprevious years,delve deeper into the differentgeographies of the world. This is because, for the firsttime, ibtm World has commissioned specific reports It is my fundamental belief that the first step in being‘AI responsible’ is to admit when and where it has beenused. In the case of this report, AI has been an invaluableassistant not only in finding new sources but addingincremental data points to existing ones. The keen eyed BUSINESS TRENDS We will also continue to investigate the evolution ofother macro trends; not just sustainability, but purposeand ethics in business, global and local trends, thechangingworkplace,the race for talent and theinfluence of Artificial Intelligence (AI) and the Virtual Lastly,and in keeping with our‘humanity meetstechnology’ theme, this report would not be possiblewithout the guidance and input of so many incredibleprofessionals both within and outside of this industry.I remain fascinated and in awe of the people I speak Banking & Finances.....................................Esports & Gaming.........................................Information & CommunicationsTechnology.......................................................Pharmaceuticals............................................29313336 It’s here that I am hugely supportive of ibtm World’sfocus on People. Power. Potential. One of the manytrends weidentify in this report is the importanceof talent. Talent migration, the ability to attract andkeep it and the efforts to source new people from I thank them all profusely. I also thank you the readerfor once again giving this report your time. I hope it is asrewarding to read as it is fascinating to write. CONTENTS As well as people, we look at potential, and once againwe turn to the importance of AI. We’ve tried to movethis conversation forward within the report this year.Not only looking at its place within the meetings and Onthe global security front,wars in Ukraine andthe Middle East are heavily influencing international relations. The conflicts threaten global energy markets;disruptions in the Middle East affect oil prices, while GLOBAL The world economy in 2025 doeshowever face a modest recovery, Aftera period of inflationary pressures and highinterest rates, global growth is projected to inch upto 2.7%, according to the World Bank, but it remainssluggishcompared to historical norms.Meanwhile,China’s economic slowdown is another concern, and its We begin this report by looking at the global economic and political landscape. This is always a soberingundertaking,not least because,as with previous reports,many of the worst human tragedies continue International trade remains a pillar of global economicactivity, but it faces significant headwinds in 2025. Traderelations between major economies, including the US, According to Reuters, 2025 will see the global political and economic landscape, already marked by ‘considerableturbulence and complexi