全球报告：信任与不满危机

Global ReportTrust and the Crisis of Grievance 25 Years: World Events Put Trust Under Pressure 2003Iraq InvasionTrust in governmentdeclines in U.S. 2022Invasion of UkraineGeopolitical conflictsspark brand boycotts Populism Powers BrexitTrust inequality grows,trust in media declines2016 Financial CrisisTrust in banks crashes2008 2020 1999 Battle of SeattleWTO protests inspire firstEdelman Trust Barometer;NGOs found to be mosttrusted institution COVID-19 PandemicBusiness tied, then surpassedNGOs as most trusted institution A Generation of Institutional Failures Erupts Into Grievance 2025 Edelman Trust Barometer Methodology Annual online survey in its 25th year Fieldwork conducted: Oct 25–Nov 16, 2024 Global averages Unless otherwise indicated, global averages arecomposed of all 28 countries surveyed. Statistical significance Significant change Indicates a statistically meaningfuldifference or changein the data thatis unlikely to be due to chance or arandom fluctuation. Respondents per country* All indicated year-over-year significant changes weredetermined using a t-test set at a 99%+ confidence level. Shortened questiontext Throughout the report, question text has been edited forreadability. For more details on the margin of error, global averages, country-specificsample information, or to see the full text for any shortened statements,please see the Technical Appendix. All content in this report are the property of the Edelman Trust Institute. InstitutionalFailuresPush Usto the Brink 56Global 2877China76Indonesia75India72UAE71Saudi Arabia66Malaysia66Thailand65Nigeria65Singapore63Kenya57Mexico57Netherlands53S. Africa52Canada51Brazil50Italy50Sweden49Australia49Colombia48Argentina48France48Ireland47U.S.44Spain43UK41Germany41S. Korea37Japan 56Global 2879China75India74UAE73Indonesia72Saudi Arabia70Thailand68Malaysia66Singapore64Kenya61Nigeria59Mexico56Netherlands53Brazil53Canada51Australia50Italy49S. Africa49Sweden47Colombia47France47Ireland46Spain46U.S.45Germany43S. Korea39Argentina39Japan39UK Trust Index 2024 to 2025:Elections Fail to Improve Trust Trust Index (average percent trust in business, government, media, NGOs) Globalization, Economic, and Technology Fears Worsen Job Insecurity Percent of employees who worry Significant change Myjob securityis threatened by… Unprecedented Global Decline for Employer Trust Percent of employees who trust Low Income Mired in Distrust Percent trust Fear That Leaders Lie to Us at All-Time High Percent who worry purposelymislead peopleby sayingthingsthey know are false or gross exaggerations Majority Convinced the Wealthy Take More Than Their Fair Share Percent who agree GLOBAL 28 The wealthy’s selfishnesscauses many of our problems The wealthydon’t pay their fair share of taxes 4 in 10 See Hostile Activism as a Viable Means to Drive Change Percent who say GLOBAL 28 I approve of hostile activismto drive change: 40•Attack people online (27%)•Intentionally spread disinformation (25%)•Threaten or commit violence (23%)•Damage public or private property (23%) A Crisis ofGrievance Our Future in Peril: We Lack Optimism For The Next Generation Percent who say GLOBAL 28 Developed countries Compared to today,thenext generation will be better off 36ONLY Fear of Being Discriminated Against Surges to All-Time High Percent who say Fear of Being Discriminated Against Surges Across Demographics Percent who say 6 in 10 Hold Grievances Against Business, Government, and the Rich Percent who hold a low, moderate, or high sense of grievance GLOBAL 26excl. China, Thailand I hold a sense of grievance because: •Business and government serve select few•Business and government actions hurt me•The system favors the rich•The rich are getting richer Majorities Hold Grievances in Nearly All Countries Measured Percentwhosay, by sense of grievance GLOBAL 26excl.China, Thailand My sense of grievanceagainstbusiness, government, and the richismoderate or higher Your Gain is My Loss: Grievance Instills a Zero-Sum Mindset Percent who say, by sense of grievance GLOBAL 26excl.China, Thailand I have azero-sum mindset: What helps people who don’t sharemy politics comes at a cost to me Grievance Imposes a Trust Penalty Percent trust, by sense of grievance With Greater Grievance, More Suspicious of Artificial Intelligence Percentwhosay, by sense of grievance With Greater Grievance, Trust in Business Leaders Erodes Percentwhosay, by sense of grievance BusinessAmid theCrisis ofGrievance Only Business Seen asBoth Competent and Ethical (Competence score, net ethical score) GLOBAL 20excl. China, France,Saudi Arabia, S. Korea, Thailand, UAE Grievance UnderminesBelief in BusinessCompetence and Ethics (Competence score, net ethical score),by sense of grievance GLOBAL 24excl.China, Saudi Arabia,Thailand, UAE Business: Empower Us with Well-Paid Jobs and Skills for the Future Percent who say, by sense of grievance GLOBAL 26excl.China,