Using next-gen AI to transform your organization and elevate your people. Table of Contents Closing: AI Is More Than Technology A new phase for AIin transportation. Welcome to the human era of AI. Transportation companies today face a task and an opportunity: they can useexisting AI momentum to reshape the industry for future workforces. The transportation industry is at a turning point. A full 70% of logistics leaders1plan to use AI-powered automation to fuel growth, yet 84% admit the industryis still playing catch-up.2Many are stuck with legacy systems built for a different With the right technology in place, transportation and logistics organizationscan streamline workforce management and fleet operations, improveemployee retention and safety, boost margins, and uncover smarter, more Ongoing industry challenges are making AI adoption a must. Driver andmechanic shortages cut into productivity and slow operations, while newcompliance and sustainability regulations are reshaping how fleets move, And they’ll do it using next-generation AI. The remaining chapters in this guide Amid this complexity and rapid change, transportation organizations needa new kind of value from AI. It’s no longer just about automation—it’s aboutamplification. More than ever, AI needs to augment and empower the peoplewho keep the world moving. And to truly benefit from AI and automation, subsidiaries, ultimately enhancing efficiency.Head of HR ITDB Cargo Elevating humanpotential intransportation. The upcoming human skills revolution. New global data—presented and explained in a Workday report called“Elevating Human Potential: The AI Skills Revolution”—shows us thatprofessionals who are most familiar with AI in the business are also the most Disruption is nothing new in transportation. Market volatility, shiftingregulations, and evolving consumer expectations have transformed howgoods move. From electric fleets to real-time tracking, new business models Among several possible scenarios of AI’s influence, the leading response (53%)in the study—with more than double the responses of any other scenario—was Yet transportation still runs on human expertise. As AI becomes moreembedded across the industry, it’s enhancing—not replacing—the people What might this look like for freight carriers, fleet operators, and logisticsproviders? Let’s look at the data to find out. Today, AI creates the most value across workforce management, fleetoperations, finance, planning, and logistics. These tools help transportationleaders optimize scheduling, improve safety and retention, and manage costs As AI becomes more embedded across the industry,it’s enhancing—not replacing—the people behind They also unlock the freedom for their people to focus on strategy, safety, andother higher-value priorities—such as improving frontline worker experiences, A day in the life: Visualizing the realbenefits of next-gen AI in transportation. Here’s a concrete example of AI’s impact on workforce management. Thesechallenges and solutions reflect what transportation HR leaders encounter when When AI becomes part of day-to-day operations, time-consuming manual tasksand operational bottlenecks start to disappear. As a result, transportation and These benefits are critical as transportation organizations work to maintainefficiency and innovate amid market volatility and constant disruption. When AI becomes part of day-to-day operations, time-consuming Leading with empathytakes more than just Today’s business leaders are under pressure.Regardless of industry or location, mostunderstand the need to make better decisions Previously, that kind of information could takemonths to compile and analyze, if it was attainableat all. AI makes that data available daily, throughprocessing summaries of team conversations andmeetings, or active employee listening facilitated For more on AI and leadership, download theWorkday report “Elevating Human Potential: Democratizing AI benefitsacross transportationorganizations. Benefits for all. The Workday next-gen AI framework is named Illuminate because its primaryeffect is to bring clarity to a future that has, up to now, seemed hard to predict. You can see how these integrations take businesses from isolated,cumbersome systems and processes—things many transportation companiesstill deal with—to fundamentally new ways of using data and working. This pivot It’s hard to believe it, but the first era of enterprise-grade AI has already come Next-gen AI must shift from attention-grabbing use cases to being able todemonstrate real value. It also must seamlessly adjust to change and technicalevolution. Workday anticipated these needs and embedded AI into the core of Workday Build takes it a step further, giving transportation and logisticsorganizations the power to create, share, and scale AI-powered solutionsdirectly in Workday. Built on trusted people and financial data, it enables teams This approach also democrat