重新思考科技与媒体中的人工智能

Using next-gen AI to supercharge your growth and elevate your people. Table of Contents A New Phase for AI in Tech and Media3 Elevating Human and Financial Potential5 Democratizing AI Benefits Across Tech and Media Organizations Cheat Sheet: Four Ways Companies Using AI Will Thrive Closing: AI Is More Than Technology A new phase for AI in techand media. Still a transition period. There’s a lot going on beneath the surface, however, since tech and mediacompanies, like many others, have long suffered from spaghetti-like digitalarchitectures where one point solution piles on top of another, increasingcomplexity and compromising agility. In many cases, even contractmanagement can be a serious bottleneck and source of avoidable risk. Technology and media companies are natural homes for AI.Driven by competitive innovation, these industries are diverseand dynamic, always evolving to address new demands fromconsumers, challenging talent and skills environments,and the need for technological reinvention. In other words, despite their well-earned reputation as innovators, techand media companies are in a transitory period with AI just like everyone else.For example, most of these organizations plan to utilize AI in major initiatives,but a majority of initiatives across the organization currently do not includeanAI component.1 These factors make advanced AI capabilities, such as agentic AI,all the more crucial. Going beyond AI-driven automations—whichare certainly impactful, but not the entire AI story—is the bestway to transform an entire business so AI touches every personand department, not just isolated use cases. This is the key togrowth and success in the coming years. The way forward is to unlock a diverse range of high-impact AI capabilitiesacross the business, from automations to generative AI and AI agents. The AItechnology is ready, but it depends on data unification and a core platformthat can evolve at the speed of business. Only then can companies achieveunification while supporting specific integrations relevant to the diverse usecases within these spaces. These include everything from digital marketplacesto hardware, film and gaming, and beyond. This guide highlights how Workday helps move tech and media companiesforward to a place of agility and profitability that matches theirever-changing markets. Welcome to the next great era of AI. The task—and the opportunity—for companies today is to use existingmomentum with AI to reshape and optimize their finance operations,streamline and modernize their approaches to talent and the workforce,and discover new ways of doing business. Those that successfully makethis pivot will lead their markets in agility, profitability, and demonstratingthe innovative spirit of the tech and media spaces in general. And they’ll do it using next-generation AI. The remaining chapters inthis guide walk you through how to make it work. of leaders have hired, or will hire, new AI talent in thenext 12 months2 of companies expect to report clear ROI from their AIinvestments in the next 12 months3 believe they are ahead in implementing AI, even ifonly 50% have an AI strategy4 Elevating human andfinancial potential. The upcoming human skills revolution. AI gets even more interesting when you consider how it affects the humansin the company. Disruption is the natural state of affairs in tech and media. Digital changeshave been fast and furious for many years now, and every change in thebusiness model tests old infrastructures and processes. New global data—presented and explained in a Workday report called“Elevating Human Potential: The AI Skills Revolution”—shows us thatprofessionals who are most familiar with AI in the business are also the mostoptimistic. The data shows that AI’s true potential lies in its ability to freepeople from systemic and intellectual constraints, empowering everyone toreach new levels of productivity and innovation. Nowhere is this clearer than in HR and finance—the two main fulcrumsaround which tech and media companies will transform in the coming years. AI agents give us perfect examples. Agents are correctly understood asnew members of the workforce—able to complete critical tasks and eventake initiative when it’s warranted, freeing your human talent to make morevalue-generating contributions—and their arrival has a great impact on thebottom line and how a company understands its workforce. Workday hascreated our first roster of AI agents with the tech and media industry in mind,and we’ve built ourAgent System of Recordto provide the stable backbonefor all future agentic AI development. Among several possible scenarios of AI’s influence, the leading response(53%) in the study—with more than double the responses of any otherscenario—was “AI will augment human capabilities, leading to increasedproductivity and new forms of innovation.” What might this look like in your org chart? Let’s examine the data to find out. Agents are c