2025移动市场报告

The industry's leading report Executive Summary|Key Takeaways 02 03 01 Connecting mobile to in-person amid digital fatigue AI is everywhereon mobile. Consumer spend innon-games soars. AI apps continued to soar in2024,and use cases spreadacross verticals,from productivity to finance. Many of the fastest growing categories connect users acrossdevices or to their in-person experiences. Revenue growth accelerated to+25%year-over-year(YoY).Consumers are willing to pay for services across categories. 06 05 04 Going global:competitionspans across regions. Mobile gamingbounces back. Crypto apps arebooming again. Gaming in-app purchase revenue climbed4%YoY asStrategy,Puzzle,and Action fuel growth. Improving macroeconomic conditions and higher Bitcoinprices helped fuel a resurgence in crypto apps. Retail is an example area of global competition withChinese-backed Temu and SHEIN entering the space. Executive Summary|Mobile Landscape at a Glance Average TimeSpent per User In-App Purchase(IAP)Revenue #of AppsUsed per User TotalHours Spent New AppDownloads $150Billion 4.2Trillion 136Billion 26Per Month 3.5Hours per Day -1.0% +12.5% +9.2% +2.9% +5.8% YoY Growth YoY Growth YoY Growth YoY Growth YoY Growth iOS&Android.Excludes third-party Android inChina and other markets. iOS&Google Play.Revenue is gross,inclusive of anypercent taken by the app stores. iOS&Android Across60+Markets(Excludes China) iOS&Android Across60+Markets(Excludes China) iOS&Google Play >13minutesper waking hour $285,000spentper minute in2024 >500hours on averagefor every person on Earthin2024 7unique appsused each day per useron average 258,000appsdownloaded per minutein2024 Contents 0101 04 02 03 GamingPage28 FinancePage42 AI on MobilePage20 Macro Mobile TrendsPage09 07 06 0105 08 SocialPage57 Video StreamingPage53 Food and DrinkPage65 RetailPage47 11 10 12 0109 Health and FitnessPage75 TravelPage70 SportsPage80 Top Apps and GamesPage86 Sensor Tower|Our Customers Top publishers trustSensor Tower insights to grow their business. Next level insights. data.ai is now partof Sensor Tower About this data:Methodology Sensor Tower’s Insights team compiled the download and IAPrevenue estimates provided in this report using the SensorTower Mobile App Insights platform. Figures cited in this report reflect iOS App Store and GooglePlay download and revenue estimates for January1,2014through December31,2024. Download estimates presented are on a per-user basis,meaning that only one download per Apple or Googleaccount is counted towards the total. Downloads of the same app by the same user to multipledevices,updates,or re-installs of the same app by the sameuser are not counted towards the total. Android app download and revenue estimates representdownloads and revenue from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Android stores. In-app purchase(IAP)revenue estimates are gross—inclusiveof any percent taken by the app stores.Revenue includes paiddownloads,in-app purchases,and subscriptions from the iOSApp Store and Google Play.This does not include any revenuefrom advertisements or third-party purchases. View Detailed Report Methodology Here. Interested in our DigitalMarket Insights Solutions? If you want to learn more about Sensor Tower,please request a demo: Get the latest insights on ourblog:sensortower.com/blog MacroMobile Trends A maturing mobile market.Growth in time spent on mobile devices is slowing,while revenue continues tosoar,particularly in non-games.Apps have consumers'attention—now they are monetizing it. At Scopely,we are driven by a culture of iteration and innovation-known as a‘Learning Machine'-thatempowers us to constantly analyze data,apply insights across our portfolio,and quickly pivot whereneeded.Sensor Tower plays a key role in fueling our‘learning machine’by helping us deeplyunderstand the market and stay ahead of the curve in such a rapidly changing industry. Jessica Zestar-PostrkSVP Strategy&Business OperationsScopely Macro Mobile Trends IAP Revenue Soars in MostMarkets as Europe SeesRapid Growth In2024,revenue from in-app purchases(IAP)andsubscriptions continued its rapid growth,up13%year-over-year(YoY)globally to$150billion.This included particularlystrong growth in top markets in North America and Europe—the United States led the way with$52billion in consumerspend.With game revenue growth lagging that from non-games,some gaming-focused markets in Asia experiencedmore modest growth or even slight declines YoY. What has helped create this revenue boom on mobile?Consumers are spending more time than ever on their mobiledevices and are becoming increasingly comfortable makingpurchases on them.Time spent climbed in most markets,though it has leveled out in a few like the US and Japan. Meanwhile,downloads declined for the fourth straight yearfollowing the spike in2020during the COVID-19p