中国网络市场如何助长假冒行为

ELI CLEMENS|AUGUST 2025 Chinese e-commerce platforms facilitate sales of counterfeit products, threatening U.S.intellectual property, fair competition, and consumer safety. Policymakers should take action tohold these platforms accountable and protect American consumers and businesses. KEY TAKEAWAYS ITIF purchased 51 products from suspicious listings on Temu, AliExpress, and SHEIN. Ofthose, ITIF assessed that 24 were likely counterfeits, including cosmetics, toys, luxurygoods, pharmaceuticals, and household items. U.S. Customs and Border Protection correctly inspected a small fraction of probablecounterfeit shipments but ultimately failed to seize them, and neither inspected norseized any of the other probable counterfeit shipments, revealing gaps in enforcement. Temu and AliExpress, in particular, consistently failed to identify and delist probablecounterfeits, allowing them to remain available and accumulate significant sales. Addressing counterfeiting requires policy interventions that target both platforms andvendors, focusing on structural deterrents and enforcement gaps. The U.S. Trade Representative should designate Temu, AliExpress, and SHEIN asnotorious markets, and Customs and Border Protection should increase its AI-driven anti-counterfeiting capabilities to weight its enforcement toward these platforms. CONTENTS Key Takeaways................................................................................................................... 1Introduction....................................................................................................................... 3How Counterfeits Hurt American Businesses and Consumers............................................... 4Methodology ...................................................................................................................... 7Classification of Imitation Goods ...................................................................................... 7Evaluation Process .......................................................................................................... 9Counterfeits Purchased On Chinese E-Commerce Platforms.................................................. 10Summary of Purchases .................................................................................................. 10Details About Counterfeit Purchases ............................................................................... 12KontrolFreek Thumbsticks .......................................................................................... 12Haleon Cold Medicine ................................................................................................ 15Color Wow Treatment ................................................................................................. 20Brooks Shoes ............................................................................................................ 22Baby Yoda Action Figure............................................................................................. 28Beyblade .................................................................................................................. 30Nike Shoes ............................................................................................................... 34K18 Hair Treatment................................................................................................... 38Besque Oil ................................................................................................................ 41YETI Tumbler ............................................................................................................ 45Philips Toothbrush Heads........................................................................................... 48Honda Dirt Pad.......................................................................................................... 49Elsa Doll ................................................................................................................... 52CH Bag..................................................................................................................... 57Marvel Action Figures................................................................................................. 64Ralph Lauren Polo Shirt ............................................................................................. 67Analysis of Findings ...................................................................................................... 70Overall Takeaways...................................................................................................... 70Temu vs. AliExpress vs. SHEIN ................................................................................... 70Policy Recommendations .................................................................................................. 72Conclusion ........................................................................................