华为视觉识别手册

=J6L:>I:8=CDAD<>:H8D#!AI9# Product Technology BrochureAnnual ReportAnnual Report Back CoverFlyerFlyer Back CoverHuawei NewspaperHuawei Newspaper (Standard)Huawei PEOPLEPress-release5.105.115.125.135.145.155.165.175.18 The Huawei BrandHuawei Brand Core ValuesBrand PersonalityThe Brand Signature Rationale1.01.11.21.3 Stationery Business Card: FrontBusiness Card: BackLetterhead: EnglishLetterhead: English (Standard)Letterhead: Following Page EnglishLetterhead Following Page (Standard)Letterhead: ChineseLetterhead: Chinese (Standard)Letterhead: Following Page ChineseLetterhead Following Page (Standard)Fax Sheet: EnglishFax Sheet: English (Standard)Fax Sheet: ChineseFax Sheet: Chinese (Standard)NoteSticker: EnglishSticker: English (Standard)Sticker: ChineseSticker: Chinese (Standard)Envelopes: International Option1Envelopes: International Option1(Standard)Envelopes: International Option2Envelopes: International Option2(Standard)Envelopes: ChineseEnvelopes: Chinese (Standard)Envelopes: International Option1Envelopes: International Option1(Standard)Envelopes: International Option2Envelopes: International Option2(Standard)Envelopes: ChineseEnvelopes: Chinese (Standard)BriefcaseBriefcase (Standard)Folder: CoverFolder: Inside4.14.24.34.44.54.64.74.84.94.104.114.124.134.144.154.164.174.184.194.204.214.224.234.244.254.264.274.284.294.304.314.324.334.344.35 Livery Applications VehicleExhibition Vehicle: Option1Exhibition Vehicle: Option2Exhibition Vehicle: Option310.110.210.310.4 The Brand Signature 2.0 The Brand SignatureCorrect ProportionsRestricted Zone & Minimum SizeColor Policy: Standard logosColor Policy: Special Usage LogosColor Policy: Logo ColorsColor Policy: CorporateColor Policy: Design ColorColor Policy: Web Safe ColorColor Policy: Background ControlColor Policy: Background ControlIncorrect Use Of Brand SignatureIncorrect Use Of Brand Signature2.12.22.32.42.52.62.72.82.92.102.112.122.13 Collaterals11.0 Congratulation CardBirthday CardInvitation CardPenT-ShirtNotebookRewardMedalHandbagPaper CupID CardVisitor ID CardCorporate CD CoverCorporate CD Cover (Standard)Corporate CD-ROMGift WrappingPortable CardAirport InvitationPostcardPostcard11.111.211.311.411.511.611.711.811.911.1011.1111.1211.1311.1411.1511.1611.1711.1811.1911.20 Advertising System FlexibilityNewspaper: Vertical Format-OptionsNewspaper: Horizontal Format-Option1Newspaper: Horizontal Format-Option2Newspaper: Horizontal Format-Option3Magazine: Vertical Format-OptionsRecruitment: Full PageRecruitment: Half Page-EnglishRecruitment: Half Page-ChineseRecruitment: Quarter PageBillboard: Option1Billboard: Option2Subway PosterPoster: Option1Poster: Option26.16.26.36.46.56.66.76.86.96.106.116.126.136.146.15 Visual Identity System OverviewKey Design ElementsDesign ElementDesign Element: Configuring TheDesign ElementDesign Element: Positioning TheDesign ElementDesign Element: Configuration AndPlacmentDesign Element: Configuration AndPlacmentDesign Element: Configuration AndPlacmentDesign Element: Correct & Incorrect UseDesign Element: Correct & Incorrect UseProduct Design ElementProduct Design ElementProduct Design Element: ConfigurationAnd PlacmentProduct Design Element: Correct &Incorrect UseLogo SizeCorporate TypefaceAlternative Corporate TypefaceImage Style: General Style PrinciplesImage Style: PeopleImage Style: MetaphoricalImage Style: Incorrect Image Use3.13.23.33.43.53.63.73.83.93.103.113.123.133.143.153.163.173.183.193.203.21 Multimedia7.0 PowerPoint OverviewPowerPoint Title PagePowerPoint Text & Image PagePowerPoint Text & Chart PagePowerPoint Text PagePowerPoint End PageWeb Applications7.17.27.37.47.57.67.7 Exhibition 12.0 Plan LayoutPlan Layout( View 1&2)Plan Layout( View 3&4)FlagPanel LayoutMultiple Panel LayoutDouble Panel LayoutSingle Panel Layout12.112.212.312.412.512.612.712.8 Signage8.0 Reception AreaEntrance SignageCompany SignageDepartment SignageInterior SignageBuilding SignageBuilding SignageCo-branding8.18.28.38.48.58.68.78.8 Glossary of Terms Visual Identity Artwork CD Publication System FlexibilityCorporate BrochureCorporate Brochure Back CoverCorporate Brochure ContentsCorporate Brochure Contents (Standard)Product BrochureProduct Brochure Back CoverProduct Brochure ContentsProduct Brochure Contents (Standard)5.15.25.35.45.55.65.75.85.9 UniformBadgeVIP CardCap9.19.29.39.4 信纸：中文（规范）信纸：续页中文信纸：续页（规范）传真：英语传真：英语（规范）传真：中文传真：中文（规范）便签不干胶贴纸：英文不干胶贴纸：英文（规范）不干胶贴纸：中文不干胶贴纸：中文（规范）信封：国际方案1信封：国际方案1（规范）信封：国际方案2信封：国际方案2（规范）信封：中式信封：中式（规范）信封：国际方案1信封：国际方案1（规范）信封：国际方案2信封：国际方案2（规范）信封：中式信封：中式（规范）文件袋文件袋（规范）文件夹：封面文件夹：内页4.84.94.104.114.124.134.144.154.164.174.184.194.204.214.224.234.244.254.264.274.284.294.304.314.324.334.344.35 报纸广告：竖式－多种方案报纸广告：横式－方案１报纸广告：横式－方案２报纸广告：横式－方案３杂志广告：竖式－多种方案招聘广告：整版招聘广告：半版－英文招聘广告：半版－中文招聘广告：四分之一版广告牌：方案1广告牌：方案2地铁广告海报：方案1海报：方案26.26.36.46.56.66.76.86.96.106.116.126.136.146.15 华为品牌华为品牌核心价值品牌个性品牌标志诠释1.01.11.21.3 生日贺卡请柬笔T-恤笔记本奖状奖章手提袋纸杯员工卡来宾卡公司光盘封面公司光盘封面（规范）公司光盘包装纸便携机个人卡机场接站牌明信片明信片11.211.311.411.511.611.711.81