华为Huawei视觉识别手册2.0（134p）

DOCUMENT DESCRIPTIONHuawei is a leading brand in the ICT industry and its Visual Identity (VI) must be in keeping with Huawei’s elevated brand image around the world; meet the growth, thedemands, and the needs across all of its businesses. This Guidelines is an upgrade based on the 2006 “Huawei Visual Identity Guidelines” and replaces the 2006 documentThe Corporate symbol continues to express Huawei brand's core concepts of focus, innovation, robustness, and harmony and the HUAWEI logotype has been optimized andmodernized aligned with today’s trends. The Huawei brand color (Huawei Red), secondary colors, supporting Graphic (Huawei Line), brand imagery and typography have alsobeen upgraded based on the Visual Identity established in 2006; building an even stronger brand image with ease of use in mind.Growing with today’s broader audiences and ever-expanding needs-stationery, print, advertising, exhibitions, displays, as well as signage and wayfinding-the applications werecarefully evaluated and refined with updated principles and new layouts, guidelines for co-branding are further defined, digital media such as website and social media are nowDownload the Huawei Visual Identity Guidelines and templates in W3, or search “Brand Management Department” for advice from relevant experts at Huawei’sStatement for the use of the images in the Huawei Visual Identity Guidelines V2.0:All the images within the Huawei Visual Identity Guidelines V2.0 are for demonstration purposes only. They should not be used for any other purposes (including but not limited toprinting, airbrushing, digital marking, PowerPoint presentations, exhibitions, etc.). If any department needs to use the images within the Guidelines, they must contact the image immediately upon issue.Upgrades and Refinements1. Visual Identity System2. Application Systemincluded and a part of our VI.Contact informationBrand Management Department.Website of Brand Management Systemhttp: //w3.huawei.com/hsdms/?brand=1#!brand/common/home.htmlsuppliers to gain copyright permissions or shoot their own photos. Corporate Color Usage Priority PrinciplesCorporate Color Combination PrinciplesApplication Examples: Corporate ColorCombination 1Application Examples: Corporate ColorCombination 2Application Examples: Corporate ColorCombination 3Secondary Graphic (Huawei Line)Secondary Graphic (Huawei Line) OverviewApplying Secondary Graphic (Huawei Line)on Product and EnvironmentUsage Guidelines for Huawei Line AApplication Examples for Huawei Line AIncorrect Usage of Huawei Line AUsage Guidelines for Huawei Line BApplication Examples of Huawei Line BIncorrect Usage of Huawei Line BGudelines On Flexible Usage Of Huawei LinesA and BGuidelines on Weight of Huawei Line on LayoutIllustrationsHuawei IllustrationsHuawei Cloud BusinessIllustrationsHuawei Carrier Business IllustrationsHuawei Enterprise Business IllustrationsHuawei General Use IllustrationsClear Space for Huawei IllustrationsColors for Huawei IllustrationsHuawei Illustrations Background ControlFlexibility of Weight of Huawei IllustrationsIncorrect Usage of Huawei IllustrationsApplication Examples of Huawei IllustrationsBrand Imagery StyleCorporate Imagery Style Overall GuidelinesCorporate Culture Imagery StyleTechnology Imagery Style2.262.272.282.292.302.312.322.332.342.352.362.372.382.392.402.412.422.432.442.452.462.472.482.492.502.512.522.532.54 Logo AnimationWebsite LoadingCorporate Website Group Homepage LogoSocial Media ProfileEDMPowerPoint Template(Regular Use, White Version)PowerPoint Template (Special Use 1:Meetings/Presentation, Dark Version)Power Point Template (Special Use 2:Speech/Display, Grey Version)PowerPoint Template (Special Use 3:Launch/Keynote Speech, Dark Version)6.0 Print ApplicationCover, Back Cover Layout andDesign Elements GuidelinesInside Page Grid SystemInside Page Grid Application ExamplesAnnual ReportProduct and Solutions LeafletProduct ManualWhite PaperTender DocumentMarketing PublicationsMarketing Publications (Co-branding)Internal PublicationsCorporate Brochure7.0 Exhibition And DisplayApplicationPull Up BannerOutdoor FlagBackdropPodium StandEquipment PlateRed Element in Exhibition Booth Design 2.552.562.572.583.13.23.33.43.53.63.73.83.93.103.113.123.133.143.153.163.174.14.24.34.44.54.64.74.84.9People Imagery StyleImagery Style Incorrect UsageCorporate TypographyCorporate Designated FontCorporate System Font3.0 Stationery ApplicationNamecardLetterhead, EnglishEnvelope, EnglishFax Sheet, EnglishEmail Signature, EnglishEmployee ID CardVisitor ID CardEnglish Invitation (Offline Print Version)Greeting Card, EnglishPaper CupPaper Note BookOffice Supplies (Pens)Memo PadBrown EnvelopePaper FolderPaper Bag (Large)Paper Bag (Small)4.0 Advertising ApplicationAdvertising Design Layout Principle & GuideAdvertising Design Layout ExtensionAdvertising Full Bleed Image Layout ExtensionPrint AdvertisingPrint Advertising (Co-branding)BillboardPosterOnline AdvertisingSocial Media Advertising5.0 Digital Mult