FORM10-Q (Mark One) ☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the quarterly period endedJune 30, 2025OR☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transi on period fromtoCommission File Number:001-38211 Roku, Inc. (Exact name of registrant as specified in its charter) 26-2087865 (I.R.S. EmployerIden fica on No.) 1173 Coleman AvenueSan Jose,California95110(Address of principal execu ve offices including zip code) Indicate by check mark whether the registrant (1) hasfiled all reports required to befiled by Sec on 13 or 15(d) of the Securi es Exchange Act of1934 during the preceding 12 months (or for such shorter period that the registrant was required tofile such reports), and (2) has been subject tosuchfiling requirements for the past 90 days.Yes☒No☐ Indicate by check mark whether the registrant has submi ed electronically every Interac ve Data File required to be submi ed pursuant to Rule405 of Regula on S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required tosubmit suchfiles).Yes☒No☐ Indicate by check mark whether the registrant is a large acceleratedfiler, an acceleratedfiler, a non-acceleratedfiler, a smaller repor ng company,or an emerging growth company. See the defini ons of “large acceleratedfiler,” “acceleratedfiler,” “smaller repor ng company,” and “emerginggrowth company” in Rule 12b-2 of the Exchange Act. Large Accelerated Filer☒Non-acceleratedfiler☐Emerging growth company☐ Smaller repor ng company If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transi on period for complying withany new or revisedfinancial accoun ng standards provided pursuant to Sec on 13(a) of the Exchange Act.☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes☐No☒ As of June30, 2025, the registrant had130,251,569shares of Class A common stock, $0.0001 par value per share, and17,079,064shares of Class Bcommon stock, $0.0001 par value per share, outstanding. Table of Contents PART I.FINANCIAL INFORMATIONItem 1.Financial Statements (Unaudited)Condensed Consolidated Balance SheetsCondensed Consolidated Statements of Opera onsCondensed Consolidated Statements of Comprehensive Income (Loss)Condensed Consolidated Statements of Stockholders’ EquityCondensed Consolidated Statements of Cash FlowsNotes to Condensed Consolidated Financial Statements1. The Company2. Summary of Significant Accoun ng Policies3. Revenue4. Business Combina on5. Goodwill and Intangible Assets6. Balance Sheet Components7. Content Assets8. Strategic Investments9. Fair Value Disclosure10. Leases11. Debt12. Stockholders’ Equity13. Commitments and Con ngencies14. Income Taxes15. Net Income (Loss) Per Share16. Segment Informa on17. Restructuring Charges18. Subsequent EventItem 2.Management’s Discussion and Analysis of Financial Condi on and Results of Opera onsItem 3.Quan ta ve and Qualita ve Disclosures About Market RiskItem 4.Controls and ProceduresPART II.OTHER INFORMATIONItem 1.Legal ProceedingsItem 1A.Risk FactorsItem 2.Unregistered Sales of Equity Securi es and Use of ProceedsItem 3.Defaults Upon Senior Securi esItem 4.Mine Safety DisclosuresItem 5.Other Informa onItem 6.ExhibitsSignatures Table of Contents GLOSSARY OF SELECTED TERMS As used in this Quarterly Report on Form 10-Q (“Quarterly Report”), unless the context otherwise requires, references to thefollowing terms have the respec ve meaning as defined below. Ad-supported Video on Demand (AVOD): Streaming content supported by adver sing that does not charge a fee to the viewer. Apps: Primarily refers to the direct-to-consumer streaming applica ons on the Roku pla orm (e.g., The Roku Channel or Ne lix). Wealso use “apps” to refer to mobile applica ons (such as our Roku Smart Home app). Average Revenue per User (ARPU):Pla orm revenue for the trailing four quarters divided by the average of the number ofStreaming Households at the end of the current period and the end of the corresponding period in the prior year. Demand-side pla orm (DSP):Programma c adver sing technology that allows adver sers and adver sing agencies to buyadver sing inventory across mul ple pla orms and publishers through one interface. FAST:Free, ad-supported linear streaming TV, which does not include on-demand content. Licensed Roku TV partners:TV original equipment manufacturers (“OEMs”) that license the Roku TV OS and leverage our smart TVreference designs to build TVs. Linear TV:A TV format that provides programming at specifically scheduled mes. Premium Subscrip ons:Subscrip on-based streaming services from content partners (e.g., Paramount) offered through The Roku Roku Experience: The user experience on the Roku pla orm, represen ng all the features that Roku builds and operates to engage,delight, and he